Rohit Prasad: Amazon Alexa and Conversational AI
嘉宾：Rohit Prasad
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本篇目录12 章节
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The following is a conversation with Rohit Prasad.
He's the vice president and head scientist of Amazon Alexa
and one of its original creators.
The Alexa team embodies some of the most challenging,
incredible, impactful, and inspiring work
that is done in AI today.
The team has to both solve problems
at the cutting edge of natural language processing
and provide a trustworthy, secure,
and enjoyable experience to millions of people.
This is where state-of-the-art methods in computer science
meet the challenges of real-world engineering.
In many ways, Alexa and the other voice assistants
are the voices of artificial intelligence
to millions of people and an introduction to AI
for people who have only encountered it in science fiction.
This is an important and exciting opportunity.
And so the work that Rohit and the Alexa team are doing
is an inspiration to me and to many researchers
and engineers in the AI community.
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And now, here's my conversation with Rohit Prasad.
In the movie "Her," I'm not sure if you've ever seen it,
human falls in love with the voice of an AI system.
Let's start at the highest philosophical level
before we get to deep learning and some of the fun things.
Do you think this, what the movie "Her" shows,
is within our reach?
- I think, not specifically about "Her,"
but I think what we are seeing is a massive increase
in adoption of AI assistance, or AI,
in all parts of our social fabric.
And I think it's, what I do believe
is that the utility these AIs provide
and some of the functionalities that are shown
are absolutely within reach.
- So some of the functionality
in terms of the interactive elements,
but in terms of the deep connection
that's purely voice-based,
do you think such a close connection is possible
with voice alone?
- It's been a while since I saw "Her,"
but I would say in terms of interactions
which are both human-like and in these AI assistance,
you have to value what is also superhuman.
We as humans can be in only one place.
AI assistance can be in multiple places at the same time,
one with you on your mobile device,
one at your home, one at work.
So you have to respect these superhuman capabilities too.
Plus, as humans, we have certain attributes
we're very good at, very good at reasoning.
AI assistance, not yet there,
but in the realm of AI assistance,
what they're great at is computation, memory.
It's infinite and pure.
These are the attributes you have to start respecting.
So I think the comparison with human-like
versus the other aspect, which is also superhuman,
has to be taken into consideration.
So I think we need to elevate the discussion
to not just human-like.
- So there's certainly elements where you just mentioned,
Alexa is everywhere, computation is speaking.
So this is a much bigger infrastructure
than just the thing that sits there in the room with you.
But it certainly feels, to us mere humans,
that there's just another little creature there
when you're interacting with it.
You're not interacting with the entirety
of the infrastructure, you're interacting with the device.
The feeling is, okay, sure, we anthropomorphize things,
but that feeling is still there.
So what do you think we, as humans,
the purity of the interaction with a smart assistant,
what do you think we look for in that interaction?
- I think in the certain interactions,
I think will be very much where it does feel like a human,
because it has a persona of its own.
And in certain ones, it wouldn't be.
So I think a simple example to think of it
is if you're walking through the house
and you just want to turn on your lights on and off,
and you're issuing a command,
that's not very much like a human-like interaction.
And that's where the AI shouldn't come back
and have a conversation with you.
Just, it should simply complete that command.
So those, I think the blend of,
we have to think about this as not human-human alone.
It is a human-machine interaction,
and certain aspects of humans are needed,
and certain aspects and situations
demand it to be like a machine.
- So I told you, it's going to be philosophical in parts.
What's the difference between human and machine
in that interaction?
When we interact, two humans,
especially those are friends and loved ones,
versus you and a machine that you also are close with.
- I think you have to think about the roles the AI plays.
And it differs from different customer to customer,
different situation to situation.
Especially I can speak from Alexa's perspective.
It is a companion, a friend at times,
an assistant, and an advisor down the line.
So I think most AIs will have this kind of attributes,
and it will be very situational in nature.
So where is the boundary?
I think the boundary depends on exact context
in which you're interacting with the AI.
- So the depth and the richness
of natural language conversation has been,
by Alan Turing, been used to try to define
what it means to be intelligent.
You know, there's a lot of criticism of that kind of test,
but what do you think is a good test of intelligence,
in your view, in the context of the Turing test?
And Alexa, with the Alexa Prize,
this whole realm, do you think about this
§02Transcript · 09:05–17:52
human intelligence, what it means to define it,
what it means to reach that level?
- I do think the ability to converse
is a sign of an ultimate intelligence.
I think that there's no question about it.
So if you think about all aspects of humans,
there are sensors we have,
and those are basically a data collection mechanism.
And based on that, we make some decisions
with our sensory brains, right?
And from that perspective, I think there are elements
we have to talk about how we sense the world,
and then how we act based on what we sense.
Those elements clearly machines have.
But then there's the other aspects of computation
that is way better.
I also mentioned about memory, again,
in terms of being near infinite,
depending on the storage capacity you have.
And the retrieval can be extremely fast and pure,
in terms of like, there's no ambiguity
of who did I see when, right?
I mean, machines can remember that quite well.
So again, on a philosophical level,
I do subscribe to the fact that to be able to converse,
and as part of that, to be able to reason
based on the world knowledge you've acquired,
and the sensory knowledge that is there,
is definitely very much the essence of intelligence.
But intelligence can go beyond human level intelligence
based on what machines are getting capable of.
- So what do you think, maybe stepping outside of Alexa,
broadly as an AI field,
what do you think is a good test of intelligence?
Put it another way, outside of Alexa,
because so much of Alexa is a product,
is an experience for the customer.
On the research side, what would impress the heck out of you
if you saw, you know, what is the test where you said,
wow, this thing is now starting to encroach
into the realm of what we loosely think
of as human intelligence?
- So, well, we think of it as AGI
and human intelligence all together, right?
So in some sense, and I think we are quite far from that.
I think an unbiased view I have
is that the Alexa's intelligence capability is a great test.
I think of it as, there are many other proof points,
like self-driving cars, game playing, like Go or chess.
Let's take those two as an example.
Clearly requires a lot of data-driven learning
and intelligence, but it's not as hard a problem
as conversing with, as an AI is with humans
to accomplish certain tasks or open domain chat,
as you mentioned, Alexa Prize.
In those settings, the key difference is that
the end goal is not defined, unlike game playing.
You also do not know exactly what state you are in
in a particular goal completion scenario.
In certain sense, sometimes you can, if it is a simple goal,
but if you're, even certain examples like planning a weekend
or you can imagine how many things change along the way.
You look for weather, you may change your mind
and you change the destination,
or you want to catch a particular event,
and then you decide, no, I want this other event
I want to go to.
So these dimensions of how many different steps
are possible when you're conversing as a human
with a machine makes it an extremely daunting problem.
And I think it is the ultimate test for intelligence.
- And don't you think that natural language
is enough to prove that conversation,
just pure conversation?
- From a scientific standpoint,
natural language is a great test, but I would go beyond,
I don't want to limit it to as natural language
as simply understanding an intent
or parsing for entities and so forth.
We are really talking about dialogue.
- Dialogue.
- So I would say human machine dialogue
is definitely one of the best tests of intelligence.
- So can you briefly speak to the Alexa Prize
for people who are not familiar with it,
and also just maybe where things stand
and what have you learned and what's surprising?
What have you seen that's surprising
from this incredible competition?
- Absolutely, it's a very exciting competition.
Alexa Prize is essentially a grand challenge
in conversational artificial intelligence,
where we threw the gauntlet to the universities
who do active research in the field to say,
can you build what we call a social bot
that can converse with you coherently
and engagingly for 20 minutes?
That is an extremely hard challenge
talking to someone who you're meeting for the first time,
or even if you've met them quite often,
to speak at 20 minutes on any topic,
an evolving nature of topics is super hard.
We have completed two successful years of the competition.
The first was one with the University of Washington,
second, the University of California.
We are in our third instance.
We have an extremely strong team of 10 cohorts,
and the third instance of the Alexa Prize is underway now.
And we are seeing a constant evolution.
First year was definitely a learning.
It was a lot of things to be put together.
We had to build a lot of infrastructure
to enable these universities
to be able to build magical experiences
and do high quality research.
- Just a few quick questions, sorry for the interruption.
What does failure look like in the 20 minute session?
So what does it mean to fail
not to reach the 20 minute mark?
- Oh, awesome question.
So there are one, first of all,
I forgot to mention one more detail.
It's not just 20 minutes,
but the quality of the conversation too that matters.
And the beauty of this competition,
before I answer that question on what failure means,
is first that you actually converse
with millions and millions of customers
as the social bots.
So during the judging phases, there are multiple phases,
before we get to the finals,
which is a very controlled judging
in a situation where we bring in judges
and we have interactors who interact
with these social bots.
That is a much more controlled setting,
but till the point we get to the finals,
all the judging is essentially by the customers of Alexa.
And there you basically rate on a simple question,
how good your experience was.
So that's where we are not testing
for a 20 minute boundary being crossed,
because you do want it to be very much
like a clear cut winner be chosen
and it's an absolute bar.
So did you really break that 20 minute barrier
is why we have to test it in a more controlled setting
with actors, essentially interactors,
and see how the conversation goes.
So this is why it's a subtle difference
between how it's being tested in the field
with real customers versus in the lab to award the prize.
So on the latter one, what it means is that
essentially there are three judges
and two of them have to say this conversation
has stalled essentially.
- Got it, and the judges are human experts.
- Judges are human experts.
- Okay, great.
So this is in the third year.
So what's been the evolution?
How far, so the DARPA challenge in the first year,
the autonomous vehicles,
nobody finished in the second year,
a few more finished in the desert.
So how far along in this,
I would say much harder challenge are we?
- This challenge has come a long way
to the extent that we're definitely not close
to the 20 minute barrier being with coherence
and engaging conversation.
I think we are still five to 10 years away
in that horizon to complete that.
But the progress is immense.
Like what you're finding is the accuracy
and what kind of responses these social bots generate
is getting better and better.
What's even amazing to see that now there's humor coming in.
The bots are quite--
- Awesome.
(laughs)
- You're talking about ultimate science of intelligence.
I think humor is a very high bar
in terms of what it takes to create humor.
And I don't mean just being goofy.
I really mean good sense of humor
is also a sign of intelligence in my mind
and something very hard to do.
So these social bots are now exploring
not only what we think of natural language abilities,
but also personality attributes
and aspects of when to inject an appropriate joke,
when you don't know the domain,
how you come back with something more intelligible
so that you can continue the conversation.
If you and I are talking about AI
and we are domain experts, we can speak to it.
But if you suddenly switch a topic to that I don't know of,
how do I change the conversation?
So you're starting to notice these elements as well.
§03Transcript · 17:55–26:52
And that's coming from partly by the nature
of the 20 minute challenge
that people are getting quite clever
on how to really converse
and essentially mask some of the understanding defects
if they exist.
- So some of this, this is not Alexa the product.
This is somewhat for fun,
for research, for innovation and so on.
I have a question sort of in this modern era,
there's a lot of, if you look at Twitter
and Facebook and so on, there's discourse,
public discourse going on.
And some things are a little bit too edgy,
people get blocked and so on.
I'm just out of curiosity.
Are people in this context pushing the limits?
Is anyone using the F word?
Is anyone sort of pushing back,
sort of arguing, I guess I should say,
as part of the dialogue to really draw people in?
- First of all, let me just back up a bit
in terms of why we are doing this, right?
So you said it's fun.
I think fun is more part of the engaging part for customers.
It is one of the most used skills as well
in our skill store.
But up that apart, the real goal was essentially
what was happening is with a lot of AI research
moving to industry, we felt that academia
has the risk of not being able to have the same resources
at disposal that we have, which is lots of data,
massive computing power, and clear ways
to test these AI advances with real customer benefits.
So we brought all these three together in the Alexa Prize.
That's why it's one of my favorite projects in Amazon.
And with that, the secondary effect is,
yes, it has become engaging for our customers as well.
We're not there in terms of where we want it to be, right?
But it's a huge progress.
But coming back to your question on
how do the conversations evolve?
Yes, there is some natural attributes
of what you said in terms of argument
and some amount of swearing.
The way we take care of that is that
there is a sensitive filter we have built.
- Certain keywords and so on. - It's more than keywords.
A little more in terms of,
of course, there's keyword-based too,
but there's more in terms of,
these words can be very contextual, as you can see,
and also the topic can be something
that you don't want a conversation to happen
because this is a communal device as well.
A lot of people use these devices.
So we have put a lot of guardrails
for the conversation to be more useful for advancing AI
and not so much of these other issues you attributed,
what's happening in the AI field as well.
- Right, so this is actually a serious opportunity.
I didn't use the right word, fun.
I think it's an open opportunity to do
some of the best innovation
in conversational agents in the world.
- Absolutely.
- Why just universities?
- Oh, why just universities?
Because as I said, I really felt-
- Young minds?
- Young minds.
It's also, if you think about the other aspect
of where the whole industry is moving with AI,
there's a dearth of talent given the demands.
So you do want universities to have a clear place
where they can invent and research and not fall behind
with that they can't motivate students.
Imagine all grad students left to industry like us
or faculty members, which has happened too.
So this is a way that if you're so passionate
about the field where you feel industry
and academia need to work well,
this is a great example and a great way
for universities to participate.
- So what do you think it takes to build a system
that wins the Alexa Prize?
- I think you have to start focusing
on aspects of reasoning that it is,
there are still more lookups
of what intents customers asking for
and responding to those rather than really reasoning
about the elements of the conversation.
For instance, if you're playing,
if the conversation is about games
and it's about a recent sports event,
there's so much context involved
and you have to understand the entities
that are being mentioned so that the conversation
is coherent rather than you suddenly just switch
to knowing some fact about a sports entity
and you're just relaying that rather
than understanding the true context of the game.
Like if you just said, I learned this fun fact
about Tom Brady rather than really say how he played
the game the previous night,
then the conversation is not really that intelligent.
So you have to go to more reasoning elements
of understanding the context of the dialogue
and giving more appropriate responses,
which tells you that we are still quite far
because a lot of times it's more facts being looked up
and something that's close enough as an answer,
but not really the answer.
So that is where the research needs to go more
and actual true understanding and reasoning.
And that's why I feel it's a great way to do it
because you have an engaged set of users
working to make, help these AI advances happen in this case.
- You mentioned customers there quite a bit
and there's a skill.
What is the experience for the user that's helping?
So just to clarify, this isn't, as far as I understand,
the Alexa, so this skill is a standalone
for the Alexa prize.
I mean, it's focused on the Alexa prize.
It's not you ordering certain things on Amazon.com
or checking the weather or playing Spotify, right?
This is a separate skill.
And so you're focused on helping that.
I don't know, how do people, how do customers think of it?
Are they having fun?
Are they helping teach the system?
What's the experience like?
- I think it's both actually.
And let me tell you how you invoke this skill.
So all you have to say, Alexa, let's chat.
And then the first time you say, Alexa, let's chat,
it comes back with a clear message
that you're interacting with one of those
university social bots.
And there's a clear,
so you know exactly how you interact, right?
And that is why it's very transparent.
You are being asked to help, right?
And we have a lot of mechanisms where as the,
we are in the first phase of feedback phase,
then you send a lot of emails to our customers
and then they know that the team needs a lot of interactions
to improve the accuracy of the system.
So we know we have a lot of customers
who really want to help these university bots
and they're conversing with that.
And some are just having fun
with just saying, Alexa, let's chat.
And also some adversarial behavior to see whether,
how much do you understand as a social bot?
So I think we have a good healthy mix
of all three situations.
- So what is the,
if we talk about solving the Alexa challenge,
the Alexa prize,
what's the data set of really engaging,
pleasant conversations look like?
'Cause if we think of this as a supervised learning problem,
I don't know if it has to be,
but if it does, maybe you can comment on that.
Do you think there needs to be a data set
of what it means to be an engaging,
successful, fulfilling conversation?
- I think that's part of the research question here.
This was, I think,
we at least got the first spot right,
which is have a way for universities to build
and test in a real world setting.
Now you're asking in terms of the next phase of questions,
which we are also asking, by the way,
what does success look like from a optimization function?
That's what you're asking in terms of,
we as researchers are used to having a great corpus
of annotated data and then making,
then sort of tune our algorithms on those, right?
And fortunately and unfortunately,
in this world of Alexa prize,
that is not the way we are going after it.
So you have to focus more on learning
based on live feedback.
That is another element that's unique where just now,
I started with giving you how you ingress
and experience this capability as a customer.
What happens when you're done?
So they ask you a simple question on a scale of one to five,
how likely are you to interact with this social bot again?
That is a good feedback
and customers can also leave more open-ended feedback.
And I think partly that to me
is one part of the question you're asking,
which I'm saying is a mental model shift
that as researchers also, you have to change your mindset
that this is not a DARPA evaluation or an NSF funded study
and you have a nice corpus.
§04Transcript · 26:54–36:13
This is where it's real world, you have real data.
- The scale is amazing.
That's a beautiful thing.
And then the customer, the user can quit the conversation
at any time.
- Exactly, the user can.
That is also a signal for how good you were at that point.
- So, and then on a scale of one to five, one to three,
do they say how likely are you, or is it just a binary?
- One to five.
- One to five.
Wow, okay.
That's such a beautifully constructed challenge, okay.
You said the only way to make a smart assistant really smart
is to give it eyes and let it explore the world.
I'm not sure it might've been taken out of context,
but can you comment on that?
Can you elaborate on that idea?
'Cause I personally also find that idea super exciting
from a social robotics, personal robotics perspective.
- Yeah, a lot of things do get taken out of context.
This particular one was just as philosophical discussion
we were having on terms of what does intelligence look like?
And the context was in terms of learning,
I think just we said, we as humans are empowered
with many different sensory abilities.
I do believe that eyes are an important aspect of it
in terms of, if you think about how we as humans learn,
it is quite complex, and it's also not unimodal
that you are fed a ton of text or audio,
and you just learn that way.
No, you learn by experience, you learn by seeing,
you're taught by humans,
and we are very efficient in how we learn.
Machines on the contrary are very inefficient
on how they learn, especially these AIs.
I think the next wave of research
is going to be with less data,
not just less human, not just with less labeled data,
but also with a lot of weak supervision,
and where you can increase the learning rate.
I don't mean less data in terms of not having
a lot of data to learn from,
that we are generating so much data,
but it is more about from an aspect
of how fast can you learn.
- So improving the quality of the data
and the learning process.
- I think more on the learning process.
I think we have to, we as humans learn
with a lot of noisy data, right?
And I think that's the part
that I don't think should change.
What should change is how we learn, right?
So if you look at, you mentioned supervised learning,
we have making transformative shifts
from moving to more unsupervised, more weak supervision.
Those are the key aspects of how to learn.
And I think in that setting, I hope you agree with me
that having other senses is very crucial
in terms of how you learn.
- So absolutely, and from a machine learning perspective,
which I hope we get a chance to talk to a few aspects
that are fascinating there,
but to stick on the point of sort of
a body, an embodiment.
So Alexa has a body,
has a very minimalistic, beautiful interface,
or there's a ring and so on.
I mean, I'm not sure of all the flavors
of the devices that Alexa lives on,
but there's a minimalistic, basic interface.
And nevertheless, we humans, so I have a Roomba,
I have all kinds of robots all over everywhere.
So what do you think the Alexa of the future looks like
if it begins to shift what his body looks like?
Maybe beyond Alexa,
what do you think of the different devices in the home
as they start to embody their intelligence more and more?
What do you think that looks like?
Philosophically, a future, what do you think that looks like?
- I think, let's look at what's happening today.
You mentioned, I think, other devices as an Amazon devices,
but I also wanted to point out,
Alexa is already integrated in a lot of third-party devices,
which also come in lots of forms and shapes,
some in robots, right, some in microwaves,
some in appliances that you use in everyday life.
So I think it's not just the shape Alexa takes
in terms of form factors,
but it's also where all it's available.
It's getting in cars,
it's getting in different appliances in homes,
even toothbrushes, right?
So I think you have to think about it
as not a physical assistant.
It will be in some embodiment, as you said,
we already have these nice devices,
but I think it's also important to think of it,
it is a virtual assistant.
It is superhuman in the sense
that it is in multiple places at the same time.
So I think the actual embodiment in some sense,
to me, doesn't matter.
I think you have to think of it as not as human-like
and more of what its capabilities are
that derive a lot of benefit for customers
and how there are different ways to delight customers
and different experiences.
And I think I'm a big fan of it not being just human-like,
it should be human-like in certain situations,
Alexa Price Social Bot in terms of conversation
is a great way to look at it,
but there are other scenarios where human-like,
I think is underselling the abilities of this AI.
- So if I could trivialize what we're talking about.
So if you look at the way Steve Jobs thought
about the interaction with the device that Apple produced,
there was a extreme focus on controlling the experience
by making sure there's only this Apple produced devices.
You see the voice of Alexa
being taking all kinds of forms
depending on what the customers want.
And that means it could be anywhere
from the microwave to a vacuum cleaner,
to the home and so on.
The voice is the essential element of the interaction.
- I think voice is an essence.
It's not all, but it's a key aspect.
I think to your question in terms of
you should be able to recognize Alexa.
And that's a huge problem.
I think in terms of a huge scientific problem,
I should say like, what are the traits?
What makes it look like Alexa,
especially in different settings.
And especially if it's primarily voice what it is,
but Alexa is not just voice either, right?
I mean, we have devices with a screen.
Now you're seeing just other behaviors of Alexa.
So I think we are in very early stages of what that means.
And this will be an important topic for the following years.
But I do believe that being able to recognize
and tell when it's Alexa versus it's not
is going to be important from an Alexa perspective.
I'm not speaking for the entire AI community,
but I think attribution.
And as we go into more of understanding who did what,
that identity of the AI is crucial in the coming world.
- I think from the broad AI community perspective,
that's also a fascinating problem.
So basically if I close my eyes and listen to the voice,
what would it take for me to recognize that this is Alexa?
- Exactly.
- Or at least the Alexa that I've come to know
from my personal experience in my home
through my interactions, that kind of thing.
- Yeah, and the Alexa here in the US is very different
than Alexa in UK and the Alexa in India,
even though they are all speaking English
or the Australian version.
So again, so now think about when you go
into a different culture, a different community,
but you traveled there, what do you recognize Alexa?
I think these are super hard questions actually.
- So there's a team that works on personality.
So if we talk about those different flavors
of what it means culturally speaking, India, UK, US,
what does it mean to add?
So the problem that we just stated, which is fascinating,
how do we make it purely recognizable that it's Alexa?
Assuming that the qualities of the voice are not sufficient,
it's also the content of what is being said.
How do we do that?
How does the personality come into play?
What's that research look like?
I mean, it's such a fascinating subject.
- We have some very fascinating folks
who from both the UX background and human factors
are looking at these aspects and these exact questions.
But I will definitely say it's not just how it sounds,
the choice of words, the tone,
not just, I mean, the voice identity of it,
but the tone matters, the speed matters,
how you speak, how you enunciate words,
what choice of words are you using,
how terse are you or how lengthy in your explanations you are
all of these are factors.
And you also, you mentioned something crucial
that you may have personalized it, Alexa,
to some extent in your homes
or in the devices you are interacting with.
So you as your individual, how you prefer Alexa sounds
can be different than how I prefer.
And we may, and the amount of customized ability
you want to give is also a key debate we always have.
But I do want to point out,
it's more than the voice actor that recorded
and it sounds like that actor.
It is more about the choices of words,
§05Transcript · 36:16–44:57
the attributes of tonality, the volume
in terms of how you raise your pitch and so forth.
All of that matters.
- This is such a fascinating problem
from a product perspective.
I could see those debates just happening
inside of the Alexa team of how much personalization
do you do for the specific customer?
'Cause you're taking a risk if you over personalize
because you don't, if you create a personality
for a million people, you can test that better.
You can create a rich, fulfilling experience
that will do well.
But if the more you personalize it,
the less you can test it,
the less you can know that it's a great experience.
So how much personalization, what's the right balance?
- I think the right balance depends on the customer.
Give them the control.
So I'll say, I think the more control you give customers,
the better it is for everyone.
And I'll give you some key personalization features.
I think we have a feature called Remember This,
which is where you can tell Alexa to remember something.
There you have an explicit sort of control
in customer's hand because they have to say,
Alexa, remember X, Y, Z.
- What kind of things would that be used for?
For a song title or something?
- I have stored my tire specs for my car
because it's so hard to go and find and see what it is
when you're having some issues.
I store my mileage plan numbers
for all the frequent flyer ones
where I'm sometimes just looking at it and it's not handy.
So those are my own personal choices I've made
for Alexa to remember something on my behalf.
So again, I think the choice was be explicit
about how you provide that to a customer as a control.
So I think these are the aspects of what you do.
Like think about where we can use
speaker recognition capabilities that it's,
if you taught Alexa that you are Lex
and this person in your household is person two,
then you can personalize the experiences.
Again, these are very,
in the CX customer experience patterns
are very clear about and transparent
when a personalization action is happening.
And then you have other ways like you go
through explicit control right now through your app
that your multiple service providers, let's say for music,
which one is your preferred one?
So when you say play Sting,
depend on your, whether you have preferred Spotify
or Amazon music or Apple music
that the decision is made where to play it from.
- So what's Alexa's backstory from her perspective?
I remember just asking as probably a lot of us
are just the basic questions about love and so on of Alexa,
just to see what the answer would be.
Just, it feels like there's a little bit of a back,
like there's a,
feels like there's a little bit of personality,
but not too much.
Is Alexa have a metaphysical presence
in this human universe we live in?
Or is it something more ambiguous?
Is there a past?
Is there a birth?
Is there a family kind of?
Idea even for joking purposes and so on.
- I think, well, it does tell you if I think you,
I should double check this,
but if you said, when were you born?
I think we do respond.
I need to double check that,
but I'm pretty positive about it.
- I think you do, 'cause I think I've tested that.
But that's like how,
like I was born in Urbana-Champaign
and whatever the year kind of thing, yeah.
- So on terms of the metaphysical, I think it's early.
Does it have the historic knowledge about herself
to be able to do that?
Maybe.
Have we crossed that boundary?
Not yet, right?
In terms of being, thank you.
Have we thought about it?
Quite a bit, but I wouldn't say
that we have come to a clear decision
in terms of what it should look like.
But you can imagine though,
and I bring this back to the Alexa Prize Social Bot one,
there you will start seeing some of that.
Like these bots have their identity.
And in terms of that, you may find,
this is such a great research topic
that some academia team may think of these problems
and start solving them too.
- So let me ask a question.
It's kind of difficult, I think,
but it feels fascinating to me
'cause I'm fascinated with psychology.
It feels that the more personality you have,
the more dangerous it is
in terms of a customer perspective, a product.
If you want to create a product that's useful.
By dangerous, I mean creating an experience that upsets me.
And so how do you get that right?
Because if you look at the relationships,
maybe I'm just a screwed up Russian,
but if you look at the human to human relationship,
some of our deepest relationships have fights,
have tension, have the push and pull,
have a little flavor in them.
Do you want to have such flavor
in an interaction with Alexa?
How do you think about that?
- So there's one other common thing that you didn't say,
but we think of it as paramount for any deep relationship.
That's trust.
- Trust, yeah.
- So I think if you trust every attribute you said,
a fight, some tension, is all healthy.
But what is sort of unnegotiable in this instance is trust.
And I think the bar to earn customer trust for AI
is very high, in some sense, more than a human.
It's not just about personal information or your data.
It's also about your actions on a daily basis.
How trustworthy are you in terms of consistency,
in terms of how accurate are you in understanding me?
Like if you're talking to a person on the phone,
if you have a problem with your,
let's say your internet or something,
if the person's not understanding,
you lose trust right away.
You don't want to talk to that person.
That whole example gets amplified by a factor of 10,
because when you're a human interacting with an AI,
you have a certain expectation.
Either you expect it to be very intelligent,
and then you get upset, why is it behaving this way?
Or you expect it to be not so intelligent,
and when it surprises you, you're like,
really, you're trying to be too smart?
So I think we grapple with these hard questions as well,
but I think the key is actions need to be trustworthy
from these AIs, not just about data protection,
your personal information protection,
but also from how accurately it accomplishes
all commands or all interactions.
- Well, it's tough to hear because trust,
you're absolutely right,
but trust is such a high bar with AI systems,
because people, and I see this,
'cause I work with autonomous vehicles,
the bar that's placed on AI system is unreasonably high.
- Yeah, that is going to be, I agree with you,
and I think of it as--
- A challenge.
- It's a challenge, and it also keeps my job.
(laughing)
So from that perspective, I totally,
I think of it at both sides,
as a customer and as a researcher.
I think as a researcher, yes,
occasionally it will frustrate me that,
why is the bar so high for these AIs?
And as a customer, then I say,
absolutely it has to be that high, right?
So I think that's the trade-off we have to balance,
but doesn't change the fundamentals
that trust has to be earned.
And the question then becomes is,
are we holding the AIs to a different bar
in accuracy and mistakes than we hold humans?
That's going to be a great societal questions
for years to come, I think, for us.
- Well, one of the questions that we grapple
as a society now that I think about a lot,
I think a lot of people in the AI think about a lot,
and Alexis taking on head-on is privacy,
is the reality is us giving over data
to any AI system can be used to enrich our lives
in profound ways.
So if basically any product that does anything awesome
for you, the more data it has,
the more awesome things it can do.
And yet, on the other side,
people imagine the worst case possible scenario
of what can you possibly do with that data.
People, it boils down to trust, as you said before.
There's a fundamental distrust
of in certain groups of governments and so on,
depending on the government, depending on who's in power,
depending on all these kinds of factors.
And so here's Alex in the middle of all of it,
in the home, trying to do good things for the customers.
§06Transcript · 45:02–53:48
So how do you think about privacy in this context
of smart assistance in the home?
How do you maintain, how do you earn trust?
- Absolutely, so as you said, trust is the key here.
So you start with trust,
and then privacy is a key aspect of it.
It has to be designed from very beginning about that.
And we believe in two fundamental principles.
One is transparency, and second is control.
So by transparency, I mean,
when we build what is now called smart speaker
or the first echo,
we were quite judicious about making these right trade-offs
on customers' behalf,
that it is pretty clear
when the audio is being sent to cloud.
The light ring comes on
when it has heard you say the word wake word,
and then the streaming happens, right?
So when the light ring comes up,
we also had, we put a physical mute button on it,
just so if you didn't want it to be listening,
even for the wake word,
then you turn the mute button on,
and that disables the microphones.
That's just the first decision
on essentially transparency and control.
Oh, then even when we launched,
we gave the control in the hands of the customers
that you can go and look at
any of your individual utterances that is recorded
and delete them anytime.
And we have kept true to that promise, right?
So, and that is super, again,
a great instance of showing how you have the control.
Then we made it even easier.
You can say Alexa, delete what I said today.
So that is now making it even just more control
in your hands with what's most convenient
about this technology is voice.
You delete it with your voice now.
So these are the types of decisions we continually make.
We just recently launched this feature called,
what we think of it as if you wanted humans
not to review your data,
because you've mentioned supervised learning, right?
So you in supervised learning,
humans have to give some annotation.
And that also is now a feature where you can,
essentially, if you've selected that flag,
your data will not be reviewed by a human.
So these are the types of controls
that we have to constantly offer with customers.
- So why do you think it bothers people so much that,
so everything you just said is really powerful.
So the control, the ability to delete,
'cause we collect, we have studies here running at MIT
that collects huge amounts of data
and people consent and so on.
The ability to delete that data is really empowering
and almost nobody ever asked to delete it,
but the ability to have that control is really powerful.
But still, there's these popular anecdotes,
anecdotal evidence that people say,
they like to tell that them and a friend
were talking about something, I don't know,
sweaters for cats.
And all of a sudden, they'll have advertisements
for cat sweaters on Amazon.
That's a popular anecdote,
as if something is always listening.
Can you explain that anecdote,
that experience that people have?
What's the psychology of that?
What's that experience?
And can you, you've answered it,
but let me just ask, is Alexa listening?
- No, Alexa listens only for the wake word
on the device, right?
- And the wake word is?
- The words like Alexa, Amazon, Echo,
but you only choose one at a time.
So you choose one and it listens only for that
on our devices.
So that's first.
From a listening perspective,
we have to be very clear that it's just the wake word.
So you said, why is there this anxiety, if you may?
- Yeah, exactly.
- It's because there's a lot of confusion,
what it really listens to, right?
And I think it's partly on us to keep educating
our customers and the general media more
in terms of like how, what really happens
and we've done a lot of it.
And our pages on information are clear,
but still people have to have more,
there's always a hunger for information and clarity.
And we'll constantly look at how best to communicate.
If you go back and read everything,
yes, it states exactly that.
And then people could still question it.
And I think that's absolutely okay to question.
What we have to make sure is that we are,
because our fundamental philosophy is customer first,
customer obsession is our leadership principle.
If you put as researchers,
I put myself in the shoes of the customer
and all decisions in Amazon are made with that.
And trust has to be earned
and we have to keep earning the trust of our customers
in this setting.
And to your other point on like,
is there something showing up based on your conversations?
No, I think the answer is like you,
a lot of times when those experiences happen,
you have to also know that, okay, it may be a winter season.
People are looking for sweaters, right?
And it shows up on your amazon.com because it is popular.
So there are many of these,
you mentioned that personality or personalization,
turns out we are not that unique either, right?
So those things we as humans start thinking,
oh, must be because something was heard
and that's why this other thing showed up.
The answer is no,
probably it is just the season for sweaters.
- I'm not gonna ask you this question
'cause it's just 'cause you're also,
'cause people have so much paranoia.
But for my, let me just say from my perspective,
I hope there's a day when customer can ask Alexa
to listen all the time, to improve the experience,
to improve, because I personally don't see the negative
because if you have the control and if you have the trust,
there's no reason why you shouldn't be listening
all the time to the conversations to learn more about you.
Because ultimately, as long as you have control and trust,
every data you provide to the device,
that the device wants, is going to be useful.
And so to me, as a machine learning person,
I think it worries me how sensitive people are
about their data relative to how empowering it could be
for the devices around them,
how enriching it could be for their own life
to improve the product.
So I just, it's something I think about sort of a lot,
how do we make that devices,
obviously Alexa thinks about it a lot as well.
I don't know if you wanna comment on that.
So have you seen, let me ask it in the form of a question.
Have you seen an evolution in the way people think about
their private data in the previous several years?
So as we as a society get more and more comfortable
with the data, how do we get more and more comfortable
with the benefits we get by sharing more data?
- First, let me answer that part.
And then I'll wanna go back to the other aspect
you were mentioning.
So as a society, on a general,
we are getting more comfortable as a society.
It doesn't mean that everyone is.
And I think we have to respect that.
I don't think one size fits all
is always gonna be the answer for all, right?
By definition.
Going back to your on what more magical experiences
can be launched in these kinds of AI settings.
I think again, if you give the control,
it's possible certain parts of it.
So we have a feature called follow-up mode
where if you turn it on and Alexa,
after you've spoken to it, will open the mics again,
thinking you will answer something again.
Like if you're adding lists to your shopping item,
shopping list or to-do list, you're not done.
You want to keep.
So in that setting, it's awesome
that it opens the mic for you to say,
eggs and milk and then bread, right?
So these are the kinds of things which you can empower.
So, and then another feature we have,
which is called Alexa Guard.
I said, it only listens for the wake word, all right?
But if you have, let's say you're going to say,
you leave your home and you want Alexa to listen
for a couple of sound events,
like smoke alarm going off
or someone breaking your glass, right?
So it's like just to keep your peace of mind.
So you can say Alexa on guard or I'm away
and then it can be listening for these sound events.
And when you're home, you come out of that mode, right?
So this is another one where you again gave controls
in the hands of the user or the customer
and to enable some experience that is high utility
and maybe even more delightful in the certain settings
like follow up mode and so forth.
Again, this general principle is the same,
control in the hands of the customer.
§07Transcript · 53:50–1:02:30
- So I know we kind of started with a lot of philosophy
and a lot of interesting topics
and we're just jumping all over the place,
but really some of the fascinating things
that the Alexa team and Amazon is doing
is in the algorithm side, the data side, the technology,
the deep learning, machine learning and so on.
So can you give a brief history of Alexa
from the perspective of just innovation,
the algorithms, the data of how it was born,
how it came to be, how it has grown, where it is today?
- Yeah, it starts with, in Amazon,
everything starts with the customer
and we have a process called working backwards.
Alexa and more specifically than the product Echo,
there was a working backwards document
essentially that reflected what it would be,
started with a very simple vision statement, for instance,
that morphed into a full-fledged document
along the way changed into what all it can do, right?
But the inspiration was the Star Trek computer.
So when you think of it that way,
everything is possible, but when you launch a product,
you have to start with some place.
And when I joined, the product was already in conception
and we started working on the far field speech recognition
because that was the first thing to solve.
By that, we mean that you should be able to speak
to the device from a distance.
And in those days, that wasn't a common practice.
And even in the previous research world I was in
was considered to an unsolvable problem then
in terms of whether you can converse from a length.
And here I'm still talking about the first part
of the problem where you say,
get the attention of the device,
as in by saying what we call the wake word,
which means the word Alexa has to be detected
with a very high accuracy because it is a very common word.
It has sound units that map with words like I like you
or Alec, Alex, right?
So it's a undoubtedly hard problem to detect
the right mentions of Alexa's address to the device
versus I like Alexa.
- So you have to pick up that signal
when there's a lot of noise.
- Not only noise, but a lot of conversation in the house.
Remember on the device,
you're simply listening for the wake word, Alexa.
And there's a lot of words being spoken in the house.
How do you know it's Alexa and directed at Alexa?
Because I could say, I love my Alexa, I hate my Alexa,
I want Alexa to do this.
And in all these three sentences I said Alexa,
I didn't want it to wake up.
- Can I just pause on that second?
What would be your device that I should probably
in the introduction of this conversation give to people
in terms of them turning off their Alexa device
if they're listening to this podcast conversation out loud?
Like what's the probability
that an Alexa device will go off?
Because we mentioned Alexa like a million times.
- So it will, we have done a lot of different things
where we can figure out that there is the device,
the speech is coming from a human versus over the air.
Also, I mean, in terms of like, also it is,
think about ads or, so we also launched a technology
for watermarking kind of approaches
in terms of filtering it out.
But yes, if this kind of a podcast is happening,
it's possible your device will wake up a few times.
It's an unsolved problem,
but it is definitely something we care very much about.
- But the idea is you want to detect Alexa.
- Meant for the device.
- First of all, just even hearing Alexa
versus I like something, I mean, that's a fascinating part.
So that was the first relief.
- That's the first one.
- Built the world's best detector of Alexa.
- Yeah, the world's best wake word detector
in a far field setting,
not like something where the phone is sitting on the table.
This is like people have devices 40 feet away,
like in my house or 20 feet away,
and you still get an answer.
So that was the first part.
The next is, okay, you're speaking to the device.
Of course, you're going to issue many different requests.
Some may be simple, some may be extremely hard,
but it's a large vocabulary speech recognition problem,
essentially, where the audio is now not coming
onto your phone or a handheld mic like this
or a closed talking mic,
but it's from 20 feet away
where if you're in a busy household,
your son may be listening to music,
your daughter may be running around with something
and asking your mom something and so forth.
So this is like a common household setting
where the words you're speaking to Alexa
need to be recognized with very high accuracy.
Now we are still just in the recognition problem.
We haven't yet come to the understanding one.
- And if I pause, I'm sorry, once again,
what year was this?
Is this before neural networks began to start
to seriously prove themselves in the audio space?
- Yeah, this is around, so I joined in 2013, in April.
So the early research in neural networks coming back
and showing some promising results
in speech recognition space had started happening,
but it was very early.
But we just now build on that
on the very first thing we did when I joined the team.
And remember, it was a very much of a startup environment,
which is great about Amazon.
And we doubled on deep learning right away.
And we knew we'll have to improve accuracy fast.
And because of that, we worked on,
and the scale of data,
once you have a device like this, if it is successful,
will improve big time.
Like you'll suddenly have large volumes of data
to learn from to make the customer experience better.
So how do you scale deep learning?
So we did one of the first works
in training with distributed GPUs
and where the training time was linear
in terms of like in the amount of data.
So that was quite important work
where it was algorithmic improvements
as well as a lot of engineering improvements
to be able to train on thousands and thousands of speech.
And that was an important factor.
So if you ask me like back in 2013 and 2014,
when we launched Echo,
the combination of large scale data, deep learning progress,
near infinite GPUs we had available on AWS,
even then, was all came together for us
to be able to solve the far field speech recognition
to the extent it could be useful to the customers.
It's still not solved.
Like, I mean, it's not that we are perfect
at recognizing speech,
but we are great at it in terms of the settings
that are in homes, right?
So, and that was important even in the early stages.
- So first of all, just even,
I'm trying to look back at that time.
If I remember correctly,
it seems like the task would be pretty daunting.
So like, so we kind of take it for granted
that it works now?
- Yes, you're right.
- So let me like how,
first of all, you mentioned startup.
I wasn't familiar how big the team was.
I kind of, 'cause I know there's a lot of
really smart people working on it.
So now it's a very, very large team.
How big was the team?
How likely were you to fail in the eyes of everyone else?
(laughs)
- And ourselves.
(laughs)
- And yourself?
So like what?
- I'll give you a very interesting anecdote on that.
When I joined the team,
the speech recognition team was six people.
My first meeting, and we had hired a few more people,
it was 10 people.
Nine out of 10 people thought it can't be done.
(laughs)
Right?
- Who was the one?
(laughs)
- The one was me.
- Okay.
- Actually I should say,
and one was semi-optimistic.
- Yeah.
- And eight were trying to convince,
let's go to the management and say,
let's not work on this problem.
Let's work on some other problem,
like either telephony speech for customer service calls
and so forth.
But this was the kind of belief you must have.
And I had experience with far field speech recognition
and my eyes lit up when I saw a problem like that saying,
okay, we have been in speech recognition,
always looking for that killer app.
- Yeah.
- And this was a killer use case
to bring something delightful in the hands of customers.
- You mentioned the way you kind of think of it
in the product way in the future,
§08Transcript · 1:02:32–1:11:12
have a press release and an FAQ and you think backwards.
- That's right.
- Did you have, did the team have the echo in mind
and so this far field speech recognition
actually putting a thing in the home that works,
that it's able to interact with,
was that the press release?
What was the--
- Very close, I would say in terms of the,
as I said, the vision was Star Trek computer, right?
So, or the inspiration.
And from there, I can't divulge all the exact specifications
but one of the first things that was magical on Alexa
was music.
It brought me to back to music
because my taste was still in when I was an undergrad.
So I still listen to those songs
and it was too hard for me to be a music fan with a phone.
Right, so I hate things in my ear.
So from that perspective, it was quite hard
and music was part of the,
at least the documents I've seen, right?
So from that perspective, I think yes,
in terms of how far are we from the original vision?
I can't reveal that,
but that's why I have a ton of fun at work
because every day we go in and thinking like,
these are the new set of challenges to solve.
- Yeah, it's a great way to do great engineering
as you think of the press release.
I like that idea actually.
Maybe we'll talk about it a bit later
but it's just a super nice way to have a focus.
- I'll tell you this, you're a scientist
and a lot of my scientists have adopted that.
They have now, they love it as a process
because it was very, as scientists,
you're trained to write great papers
but they are all after you've done the research
or you've proven and your PhD dissertation proposal
is something that comes closest
or a DARPA proposal or a NSF proposal
is the closest that comes to a press release.
But that process is now ingrained in our scientists
which is like delightful for me to see.
- You write the paper first and then make it happen.
- That's right.
In fact, it's not--
- State of the art results.
- Or you leave the results section open
where you have a thesis about here's what I expect.
And here's what it will change.
So I think it is a great thing.
It works for researchers as well.
- So far field recognition, what was the big leap?
What were the breakthroughs
and what was that journey like to today?
- Yeah, I think the, as you said first,
there was a lot of skepticism
on whether far field speech recognition
will ever work to be good enough.
And what we first did was got a lot of training data
in a far field setting.
And that was extremely hard to get
because none of it existed.
So how do you collect data in far field setup?
- With no customer base.
- With no customer base.
So that was first innovation.
And once we had that, the next thing was,
okay, if you have the data,
first of all, we didn't talk about like,
what would magical mean in this kind of a setting?
What is good enough for customers, right?
That's always, since you've never done this before,
what would be magical?
So it wasn't just a research problem.
You had to put some, in terms of accuracy
and customer experience features,
some stakes on the ground saying,
here's where I think it should get to.
So you established a bar.
And then how do you measure progress
where it is given you have no customers right now?
So from that perspective, we went,
so first was the data without customers.
Second was doubling down on deep learning
as a way to learn.
And I can just tell you that the combination of the two
got our error rates by a factor of five.
From where we were when I started to,
within six months of having that data,
we, at that point, I got the conviction
that this will work, right?
So, because that was magical
in terms of when it started working.
- That reached the magical,
it came close to the magical bar.
- That to the bar, right?
That we felt would be where people will use it,
which was critical.
Because you really have one chance at this.
If we had launched in November 2014 is when we launched,
if it was below the bar,
I don't think this category exists
if you don't meet the bar.
- Yeah, and just having looked at voice-based interactions
like in the car, earlier systems,
it's a source of huge frustration for people.
In fact, we use voice-based interaction
for collecting data on subjects to measure frustration.
So as a training set for computer vision, for face data,
so we can get a data set of frustrated people.
That's the best way to get frustrated people
is having them interact with a voice-based system in the car.
So that bar, I imagine, is pretty high.
- It was very high.
And we talked about how also errors are perceived
from AIs versus errors by humans.
But we are not done with the problems that ended up,
we had to solve to get it to launch.
So do you want the next one?
- Yeah, that was the next one.
- So the next one was what I think of as
multi-domain natural language understanding.
It's very, I wouldn't say easy,
but it is during those days,
solving it, understanding in one domain,
a narrow domain was doable,
but for these multiple domains like music, like information,
other kinds of household productivity, alarms, timers,
even though it wasn't as big as it is
in terms of the number of skills Alexa has
and the confusion space has like grown by
three orders of magnitude,
it was still daunting even those days.
- And again, no customer base yet.
- Again, no customer base.
So now you're looking at meaning understanding
and intent understanding and taking actions
on behalf of customers based on their requests.
And that is the next hard problem.
Even if you have gotten the words recognized,
how do you make sense of them?
In those days, there was still a lot of emphasis
on rule-based systems for writing grammar patterns
to understand the intent,
but we had a statistical first approach even then,
where for a language understanding we had,
even those starting days,
an entity recognizer and an intent classifier,
which was all trained statistically.
In fact, we had to build the deterministic matching
as a follow-up to fix bugs
that statistical models have.
So it was just a different mindset
where we focused on data-driven statistical understanding.
- Wins in the end if you have a huge data set.
- Yes, it is contingent on that.
And that's why it came back to how do you get the data.
Before customers, the fact that this is why data
becomes crucial to get to the point that you have
the understanding system built in, built up.
And notice that for you,
we were talking about human-machine dialogue,
even those early days,
even it was very much transactional,
do one thing, one shot at transits in great way.
There was a lot of debate on how much should Alexa talk back
in terms of if it misunderstood you,
or you said play songs by the Stones,
and let's say it doesn't know, early days,
knowledge can be sparse.
Who are the Stones, right?
The Rolling Stones, right?
So, and you don't want the match to be
Stone Temple Pilots or Rolling Stones, right?
So you don't know which one it is.
So these kind of other signals to,
and out there we had great assets, right?
From Amazon in terms of--
- UX, like what kind of, yeah, how do you solve that problem?
- In terms of what we think of it
as an entity resolution problem, right?
So, because which one is it, right?
I mean, even if you figured out the Stones
as an entity, you have to resolve it
to whether it's the Stones or the Stone Temple Pilots
or some other Stones.
- Maybe I misunderstood, is the resolution
the job of the algorithm, or is the job of UX
communicating with the human to help the resolution?
- Well, there is both, right?
It is, you want 90% or high 90s to be done
without any further questioning or UX, right?
So, but it's absolutely okay, just like as humans,
we ask the question, I didn't understand UX.
It's fine for Alexa to occasionally say,
I did not understand you, right?
And that's an important way to learn.
§09Transcript · 1:11:14–1:19:39
And I'll talk about where we have come
with more self-learning with these kinds of feedback signals.
But in those days, just solving the ability
of understanding the intent and resolving to an action,
where action could be play a particular artist
or a particular song was super hard.
Again, the bar was high as we were talking about, right?
So while we launched it in sort of 13 big domains,
I would say in terms of, or we think of it as 13,
the big skills we had, like music is a massive one
when we launched it, and now we have
90,000 plus skills on Alexa.
- So what are the big skills?
Can you just go over them?
Because the only thing I use it for
is music, weather, and shopping.
- So we think of it as music information, right?
So weather is a part of information, right?
So when we launched, we didn't have smart home,
but within, by smart home I mean,
you connect your smart devices,
you control them with voice.
If you haven't done it, it's worth,
it will change your life.
- Like turning on the lights and so on.
- Yeah, turning on your light to do anything
that's connected and has a, it's just that.
- What's your favorite smart device for you?
- My light.
(laughing)
And now you have the smart plug with,
and you don't, we also have this Echo plug, which is.
- Oh yeah, you can plug in anything.
- You can plug anything and now you can turn
that one on and off, right?
- I'll use this conversation motivation
and get one.
- The garage door, you can check your status
of the garage door and things like,
and we have gone, make Alexa more and more proactive
where it even has hunches now that,
or looks, hunches like you left your light on.
Let's say you've gone to your bed
and you left the garage light on.
So yeah, it will help you out in these settings, right?
So.
- That's smart devices.
- Information, smart devices, you said music.
- Yeah, so I don't remember everything we had.
- Yeah, but those are the big ones.
- Timers were the big ones.
Like that was, you know, the timers were very popular
right away.
Music also, like you could play song, artist, album,
everything.
So that was like a clear win in terms
of the customer experience.
So that's, again, this is language understanding.
Now things have evolved, right?
So where we want Alexa definitely to be more accurate,
competent, trustworthy based on how well it does
these core things.
But we have evolved in many different dimensions.
First is what I think of it doing more conversational
for high utility, not just for chat, right?
And there at Remars this year, which is our AI conference,
we launched what is called Alexa Conversations.
That is providing the ability for developers
to author multi-turn experiences on Alexa
with no code essentially,
in terms of the dialogue code.
Initially it was like, you know, all these IVR systems,
you have to fully author if the customer says this,
do that, right?
So the whole dialogue flow is hand authored.
And with Alexa Conversations, the way it is
that you just provide a sample interaction data
with your service or an API, let's say your Atom tickets
that provides a service for buying movie tickets.
You provide a few examples of how your customers
will interact with your APIs.
And then the dialogue flow is automatically constructed
using a record neural network, trained on that data.
So that simplifies the developer experience.
We just launched our preview for the developers
to try this capability out.
And then the second part of it,
which shows even increased utility for customers,
is you and I, when we interact with Alexa
or any customer, as I'm coming back
to our initial part of the conversation,
the goal is often unclear or unknown to the AI.
If I say, Alexa, what movies are playing nearby?
Am I trying to just buy movie tickets?
Am I actually even, do you think I'm looking
for just movies for curiosity,
whether the Avengers is still in theater or when is it?
Maybe it's gone and maybe it will come on my missed it.
So I may watch it on Prime, which happened to me.
So from that perspective now,
you're looking into what is my goal?
And let's say I now complete the movie ticket purchase.
Maybe I would like to get dinner nearby.
So what is really the goal here?
Is it night out or is it movies?
As in just go watch a movie?
The answer is, we don't know.
So can Alexa now figure we have the intelligence
that I think this meta goal is really night out
or at least say to the customer,
when you've completed the purchase of movie tickets
from Atom Tickets or Fandango or Piccu or anyone,
then the next thing is, do you want to get an Uber
to the theater, right?
Or do you want to book a restaurant next to it?
And then not ask the same information over and over again,
what time, how many people in your party, right?
So this is where you shift the cognitive burden
from the customer to the AI,
where it's thinking of what is your,
it anticipates your goal
and takes the next best action to complete it.
Now that's the machine learning problem.
But essentially the way we solve this first instance
and we have a long way to go to make it scale
to everything possible in the world,
but at least for this situation,
it is from at every instance,
Alexa is making the determination
whether it should stick with the experience
with Atom Tickets or offer,
based on what you say,
whether either you have completed the interaction
or you said, no, get me an Uber now.
So it will shift context into another experience or skill.
Or another service.
So that's a dynamic decision-making.
That's making Alexa, you can say more conversational
for the benefit of the customer,
rather than simply complete transactions,
which are well thought through.
You as a customer has fully specified
what you want to be accomplished.
It's accomplishing that.
- So it's kind of as,
we do this with pedestrians, right?
Intent modeling is predicting what your possible goals are
and what's the most likely goal
and switching that depending on the things you say.
So my question is there,
it seems maybe it's a dumb question,
but it would help a lot if Alexa remembered me,
what I said previously.
- Right.
- Is it trying to use some memory for the customer?
- Yeah, it is using a lot of memory within that.
So right now, not so much in terms of,
okay, which restaurant do you prefer?
Right, that is a more long-term memory,
but within the short-term memory, within the session,
it is remembering how many people did you,
so if you said buy four tickets,
now it has made an implicit assumption
that you are going to have,
you need at least four seats at a restaurant, right?
So these are the kind of contexts it's preserving
between these skills, but within that session.
But you're asking the right question in terms of
for it to be more and more useful,
it has to have more long-term memory.
And that's also an open question.
And again, these are still early days.
- So for me, I mean, everybody's different,
but yeah, I'm definitely not representative
of the general population in the sense
that I do the same thing every day.
Like I eat the same, I do everything the same,
the same thing, wear the same thing, clearly,
this or the black shirt.
So it's frustrating when Alexa doesn't get what I'm saying
because I have to correct her every time
in the exact same way.
This has to do with certain songs.
Like she doesn't know certain weird songs.
And doesn't know, I've complained to Spotify about this,
talked to the head of R&D at Spotify,
Stairway to Heaven, I have to correct it every time.
- Really?
- It doesn't play Led Zeppelin correctly.
It plays a cover of Stairway to Heaven.
- You should figure, you should send me your,
next time it fails, feel free to send it to me,
we'll take care of it.
- Okay, well.
- Because Led Zeppelin is one of my favorite brands
and it works for me, so I'm like shocked
it doesn't work for you.
- This is an official bug report.
I'll make it public, make everybody retweet it.
We're gonna fix the Stairway to Heaven problem.
§10Transcript · 1:19:41–1:28:04
Anyway, but the point is, I'm pretty boring
and do the same things, but I'm sure most people
do the same set of things.
Do you see Alexa sort of utilizing that in the future
for improving the experience?
- Yes, and not only utilizing,
it's already doing some of it.
We call it, where Alexa is becoming more self-learning.
So Alexa is now auto-correcting millions and millions
of utterances in the US without any human supervision
involved.
The way it does it is, let's take an example
of a particular song didn't work for you.
What do you do next?
You either, it played the wrong song and you said,
Alexa, no, that's not the song I want.
Or you say, Alexa, play that, you try it again.
And that is a signal to Alexa that she may have done
something wrong.
And from that perspective, we can learn
if there's that failure pattern or that action
of song A was played when song B was requested.
And it's very common with station names
because play NPR, you can have N be confused as an M
and then you, for a certain accent like mine,
people confuse my N and M all the time.
And because I have an Indian accent,
they're confusable to humans.
It is for Alexa too.
And in that part, but it starts auto-correcting
and we correct a lot of these automatically
without a human looking at the failures.
- So one of the things that's for me missing in Alexa,
I don't know if I'm a representative customer,
but every time I correct it, it would be nice to know
that that made a difference.
- Yes.
- You know what I mean?
Like the sort of like, I heard you,
like a sort of-
- Some acknowledgement of that.
- We work a lot with Tesla, we study autopilot and so on.
And a large amount of the customers
that use Tesla autopilot,
they feel like they're always teaching the system.
They're almost excited by the possibility
that they're teaching.
I don't know if Alexa customers generally think of it
as they're teaching to improve the system.
And that's a really powerful thing.
- Again, I would say it's a spectrum.
Some customers do think that way
and some would be annoyed by Alexa acknowledging that.
So there's again, no one,
while there are certain patterns,
not everyone is the same in this way.
But we believe that again, customers helping Alexa
is a tenet for us in terms of improving it.
And more self-learning is by, again,
this is like fully unsupervised, right?
There is no human in the loop and no labeling happening.
And based on your actions as a customer,
Alexa becomes smarter.
Again, it's early days,
but I think this whole area of teachable AI
is gonna get bigger and bigger in the whole space,
especially in the AI assistant space.
So that's the second part
where I mentioned more conversational,
this is more self-learning.
The third is more natural.
And the way I think of more natural
is we talked about how Alexa sounds.
And we have done a lot of advances in our text to speech
by using, again, neural network technology
for it to sound very human-like.
- From the individual texture of the sound
to the timing, the tonality, the tone, everything.
- Everything.
I would think in terms of,
there's a lot of controls in each of the places
for how, I mean, the speed of the voice,
the prosthetic patterns,
the actual smoothness of how it sounds,
all of those are factored.
And we do a ton of listening tests to make sure.
But naturalness, how it sounds should be very natural.
How it understands requests is also very important.
Like, and in terms of, like, we have 95,000 skills,
and if we have, imagine that in many of these skills,
you have to remember the skill name.
And say, Alexa, ask the tied skill to tell me X.
Or, now, if you have to remember the skill name,
that means the discovery and the interaction is unnatural.
And we are trying to solve that by what we think of as,
again, this was, you don't have to have the app metaphor here.
These are not individual apps, right?
Even though they're, so you're not sort of opening
one at a time and interacting.
So it should be seamless because it's voice.
And when it's voice, you have to be able
to understand these requests,
independent of the specificity, like a skill name.
And to do that, what we have done is, again,
built a deep learning-based capability
where we shortlist a bunch of skills
when you say, Alexa, get me a car.
And then we figure it out, okay,
it's meant for an Uber skill versus a Lyft
or based on your preferences.
And then you can rank the responses from the skill
and then choose the best response for the customer.
So that's on the more natural.
Other examples of more natural is like,
we were talking about lists, for instance,
and you don't want to say, Alexa, add milk.
Alexa, add eggs.
Alexa, add cookies.
No, Alexa, add cookies, milk, and eggs,
and that in one shot, right?
So that works, that helps with the naturalness.
We talked about memory.
Like if you said, you can say, Alexa, remember,
I have to go to mom's house,
or you may have entered a calendar event
through your calendar that's linked to Alexa.
You don't want to remember whether it's in my calendar
or did I tell you to remember something
or some other reminder, right?
So you have to now,
independent of how customers create these events,
it should just say, Alexa,
when do I have to go to mom's house?
And it tells you when you have to go to mom's house.
- That's a fascinating problem.
Who's that problem on?
So there's people who create skills.
Who's tasked with integrating all of that knowledge together
so the skills become seamless?
Is it the creators of the skills?
Or is it an infrastructure that Alexa provides problem?
- It's both.
I think the large problem in terms of making sure
your skill quality is high,
that has to be done by our tools
because it's just, so these skills,
just to put the context,
they're built through Alexa Skills Kit,
which is a self-serve way of building
an experience on Alexa.
This is like any developer in the world
could go to Alexa Skills Kit
and build an experience on Alexa.
Like if you're a Domino's,
you can build a Domino's skills,
for instance, that does pizza ordering.
When you've authored that,
you do want to now,
if people say, Alexa, open Domino's,
or Alexa, ask Domino's to get a particular type of pizza,
that will work, but the discovery is hard.
You can't just say, Alexa, get me a pizza,
and then Alexa figures out what to do.
That latter part is definitely our responsibility
in terms of when the request is not fully specific,
how do you figure out what's the best skill
or a service that can fulfill the customer's request?
And it can keep evolving.
Imagine going to the situation I said,
which was the night out planning,
that the goal could be more than that individual request
that came up.
A pizza ordering could mean a night in,
where you're having an event with your kids
in their house, and you're,
so this is, welcome to the world of conversational AI.
(laughs)
- This is super exciting,
because it's not the academic problem of NLP,
of natural language processing, understanding, dialogue.
This is like real world.
And the stakes are high in the sense
that customers get frustrated quickly,
people get frustrated quickly,
so you have to get it right,
you have to get that interaction right.
So it's, I love it.
But, so from that perspective,
what are the challenges today?
What are the problems that really need to be solved
in the next few years?
- Yeah, I think first and foremost,
as I mentioned that,
get the basics right are still true.
Basically, even the one short request,
which we think of as transactional request
needs to work magically, no question about that.
If it doesn't turn your light on and off,
you'll be super frustrated.
Even if I can complete the night out for you
§11Transcript · 1:28:06–1:37:08
and not do that, that is unacceptable as a customer, right?
So that, you have to get the foundational understanding
going very well.
The second aspect, when I said more conversational,
is as you imagine, is more about reasoning.
It is really about figuring out what the latent goal is
of the customer based on what I have the information now,
and the history, and what's the next best thing to do.
So that's a complete reasoning and decision making problem.
Just like your self-driving car,
but the goal is still more finite.
Here, it evolves.
Your environment is super hard and self-driving,
and the cost of a mistake is huge.
Here, but there are certain similarities.
But if you think about how many decisions Alexa is making
or evaluating at any given time,
it's a huge hypothesis space.
And we're only talked about so far
about what I think of reactive decision
in terms of you asked for something
and Alexa is reacting to it.
If you bring the proactive part,
which is Alexa having hunches.
So any given instance, then it's really a decision
at any given point based on the information.
Alexa has to determine what's the best thing it needs to do.
So these are the ultimate AI problem
about decisions based on the information you have.
- Do you think, just from my perspective,
I work a lot with sensing of the human face.
Do you think, and we touched this topic a little bit earlier
but do you think there'll be a day soon
when Alexa can also look at you
to help improve the quality of the hunch it has,
or at least detect frustration or detect,
improve the quality of its perception
of what you're trying to do?
- I mean, let me again bring back to what it already does.
We talked about how based on you barge in over Alexa,
clearly it's a very high probability
it must have done something wrong.
That's why you barged in.
The next extension of whether frustration is a signal or not,
of course, is a natural thought in terms of
how that should be in a signal to it.
- You can get that from voice.
- You can get from voice, but it's very hard.
Like, I mean, frustration as a signal, historically,
if you think about emotions of different kinds,
you know, there's a whole field of affective computing,
something that MIT has also done a lot of research in,
is super hard.
And you're now talking about a far field device,
as in you're talking to a distance, noisy environment.
And in that environment,
it needs to have a good sense for your emotions.
This is a very, very hard problem.
- Very hard problem,
but you haven't shied away from hard problems.
(Satyachit laughing)
So deep learning has been at the core
of a lot of this technology.
Are you optimistic about the current
deep learning approaches to solving the hardest aspects
of what we're talking about?
Or do you think there will come a time
where new ideas need to,
for the, you know, if we look at reasoning,
so open AI, deep mind,
a lot of folks are now starting to work in reasoning,
trying to see how we can make neural networks reason.
Do you see that new approaches need to be invented
to take the next big leap?
- Absolutely, I think there has to be a lot more investment
and I think in many different ways.
And there are these, I would say,
nuggets of research forming in a good way,
like learning with less data
or like zero-shot learning, one-shot learning.
- And the active learning stuff you've talked about
is incredible stuff.
- So transfer learning is also super critical,
especially when you're thinking about applying knowledge
from one task to another or one language to another, right?
That's really ripe.
So these are great pieces.
Deep learning has been useful too.
And now we are sort of matting deep learning
with transfer learning and active learning.
Of course, that's more straightforward
in terms of applying deep learning
in an active learning setup.
But I do think in terms of now looking
into more reasoning-based approaches
is going to be key for our next wave of the technology.
But there is a good news.
The good news is that I think
for keeping on to delight customers,
that a lot of it can be done by prediction tasks.
And so we haven't exhausted that.
So we don't need to give up
on the deep learning approaches for that.
So that's just, I wanted to sort of point that out.
- So creating a rich, fulfilling, amazing experience
that makes Amazon a lot of money
and a lot of everybody a lot of money
because it does awesome things, deep learning is enough.
The point--
- I don't think, no, I wouldn't say deep learning is enough.
I think for the purposes of Alexa
and accomplish the task for customers,
I'm saying there are still a lot of things we can do
with prediction-based approaches that do not reason.
Right, I'm not saying that, and we haven't exhausted those.
But for the kind of high utility experiences
that I'm personally passionate about
of what Alexa needs to do, reasoning has to be solved
to the same extent as you can think
of natural language understanding
and speech recognition to the extent
of understanding intents has been,
how accurate it has become.
But reasoning, we have very, very early days.
- Let me ask that another way.
How hard of a problem do you think that is?
- Hardest of them.
(laughing)
I would say hardest of them because again,
the hypothesis space is really, really large.
And when you go back in time, like you were saying,
I want Alexa to remember more things,
that once you go beyond a session of interaction,
which is by session, I mean a time span, which is today,
to versus remembering which restaurant I like.
And then when I'm planning a night out to say,
do you wanna go to the same restaurant?
Now you're up the stakes big time.
And this is where the reasoning dimension
also goes way, way bigger.
- So you think the space,
we'll be elaborating that a little bit.
Just philosophically speaking, do you think,
when you reason about trying to model
what the goal of a person is in the context
of interacting with Alexa, you think that space is huge?
- It's huge, absolutely huge.
- Do you think, so like another sort of devil's advocate
would be that we human beings are really simple
and we all want just a small set of things.
So do you think it's possible?
'Cause we're not talking about
a fulfilling general conversation.
Perhaps actually the Alexa prize
is a little bit more about after that.
Creating a customer, like there's so many
of the interactions, it feels like are clustered
in groups that don't require general reasoning.
- I think, yeah, you're right in terms of the head
of the distribution of all the possible things
customers may wanna accomplish.
The tail is long and it's diverse.
So from that-- - There's many long tails.
- There are many, so from that perspective,
I think you have to solve that problem.
Otherwise, and everyone's very different.
Like, I mean, we see this already
in terms of the skills, right?
I mean, if you're an average surfer, which I am not,
but somebody is asking Alexa about surfing conditions,
and there's a skill that is there for them to get to, right?
That tells you that the tail is massive,
like in terms of like what kind of skills
people have created, it's humongous in terms of it.
And which means there are these diverse needs.
And when you start looking at the combinations of these,
even if you had pairs of skills and 90,000 choose two,
it's still a big set of combinations.
So I'm saying there's a huge to do here now.
And I think customers are wonderfully frustrated
with things and they have to keep getting
to do better things for them.
- So they're not known to be super patient.
So you have to-- - Do it fast.
- You have to do it fast.
So you've mentioned the idea of a press release,
the research and development, Amazon, Alexa,
and Amazon in general, you kind of think
of what the future product will look like,
and you kind of make it happen, you work backwards.
So can you draft for me, you probably already have one,
but can you make up one for 10, 20, 30, 40 years out
that you see the Alexa team putting out,
just in broad strokes, something that you dream about?
- I think let's start with the five years first.
(laughing)
So, and I'll get to the 40 is too hard to pick.
- 'Cause I'm pretty sure you have a real five year one.
(laughing)
But yeah, in broad strokes, let's start with five years.
§12Transcript · 1:37:10–1:45:50
- I think the five year is where, I mean,
I think of in these spaces, it's hard,
especially if you're in thick of things
to think beyond the five year space,
because a lot of things change, right?
I mean, if you asked me five years back,
will Alexa will be here?
I wouldn't have, I think it has surpassed
my imagination of that time, right?
So I think from the next five years perspective,
from a AI perspective, what we're gonna see
is that notion which you said, goal-oriented dialogues
and open domain like Alexa Prize,
I think that bridge is gonna get closed.
They won't be different.
And I'll give you why that's the case.
You mentioned shopping, how do you shop?
Do you shop in one shot?
Sure, your AA batteries, paper towels, yes.
How long does it take for you to buy a camera?
You do ton of research.
Then you make a decision.
So is that a goal-oriented dialogue
when somebody says, "Alexa, find me a camera?"
Is it simply inquisitiveness?
Right, so even in the something that you think of it
as shopping, which you said you yourself use a lot of,
if you go beyond where it's reorders
or items where you sort of are not brand conscious
and so forth, that was just in shopping.
Just to comment quickly,
I've never bought anything through Alexa
that I haven't bought before on Amazon on the desktop
after I clicked on a bunch of reviews, that kind of stuff.
So it's repurchase.
So now you think in, even for something that you felt like
is a finite goal, I think the space is huge
because even products, the attributes are many.
Like, and you wanna look at reviews,
some on Amazon, some outside,
some you wanna look at what CNET is saying
or another consumer forum is saying
about even a product, for instance, right?
So that's just shopping where you could argue
the ultimate goal is sort of known.
And we haven't talked about,
Alexa, what's the weather in Cape Cod this weekend?
Right, so why am I asking that weather question, right?
So I think of it as how do you complete goals
with minimum steps for our customers, right?
And when you think of it that way,
the distinction between goal-oriented and conversations
for open domain sake goes away.
I may wanna know what happened
in the presidential debate, right?
And is it, I'm seeking just information
or I'm looking at who's winning the debates, right?
So these are all quite hard problems.
So even the five-year horizon problem,
I'm like, I sure hope we'll solve these.
- And you're optimistic 'cause that's a hard problem.
- Which part?
- The reasoning enough to be able to help explore
complex goals that are beyond something simplistic.
That feels like it could be, well, five years is a nice--
- Is a nice bar for it, right?
I think you will, it's a nice ambition.
And do we have press releases for that?
Absolutely, can I tell you what specifically
the roadmap will be?
No, right?
And will we solve all of it in the five-year space?
No, we'll work on this forever, actually.
This is the hardest of the AI problems.
And I don't see that being solved even
on a 40-year horizon, because even if you limit
to the human intelligence,
we know we are quite far from that.
In fact, every aspects of our sensing
to neural processing, to how brain stores information
and how it processes it, we don't yet know
how to represent knowledge, right?
So we are still in those early stages.
So I wanted to start, that's why at the five-year,
because the five-year success would look like that
in solving these complex goals.
And the 40-year would be where it's just natural
to talk to these in terms of more of these complex goals.
Right now, we've already come to the point
where these transactions you mentioned of asking
for weather or reordering something,
or listening to your favorite tune,
it's natural for you to ask Alexa.
It's now unnatural to pick up your phone, right?
And that I think is the first five-year transformation.
The next five-year transformation would be,
okay, I can plan my weekend with Alexa,
or I can plan my next meal with Alexa,
or my next night out with seamless effort.
- So just to pause and look back
at the big picture of it all,
you're part of a large team that's creating a system
that's in the home that's not human,
that gets to interact with human beings.
So we human beings, we these descendants of apes,
have created an artificial intelligence system
that's able to have conversations.
I mean, that to me,
the two most transformative robots of this century,
I think, will be autonomous vehicles,
but they're a little bit transformative
in a more boring way.
It's like a tool.
I think conversational agents in the home
is like an experience.
How does that make you feel,
that you're at the center of creating that?
Do you sit back in awe sometimes?
What is your feeling about the whole mess of it?
Can you even believe that we're able
to create something like this?
- I think it's a privilege.
I'm so fortunate where I ended up.
And it's been a long journey.
Like I've been in this space for a long time in Cambridge,
and it's so heartwarming to see the kind of adoption
conversational agents are having now.
Five years back, it was almost like,
should I move out of this?
Because we are unable to find the skill or application
that customers would love,
that would not simply be a good to have thing
in research labs.
And it's so fulfilling to see it make a difference
to millions and billions of people worldwide.
The good thing is that it's still very early.
So I have another 20 years of job security
doing what I love.
So I think from that perspective,
I tell every researcher that joins
or every member of my team,
that this is a unique privilege.
Like I think, and we have,
and I would say not just launching Alexa in 2014,
which was first of its kind.
Along the way, we have,
when we launched Alexa Skills Kit,
it became democratizing AI.
When before that, there was no good evidence
of an SDK for speech and language.
Now we are coming to this where you and I
are having this conversation where I'm not saying,
oh, Lex, planning a night out with an AI agent, impossible.
I'm saying it's in the realm of possibility.
And not only possibility, we'll be launching this, right?
So some elements of that,
every, it will keep getting better.
We know that is a universal truth.
Once you have these kinds of agents out there being used,
they get better for your customers.
And I think that's where,
I think the amount of research topics
we are throwing out at our budding researchers
is just gonna be exponentially hard.
And the great thing is you can now get immense satisfaction
by having customers use it,
not just a paper in NeurIPS or another conference.
- I think everyone, myself included,
are deeply excited about that feature.
So I don't think there's a better place to end.
Rohit, thank you so much for talking to us.
- Thank you so much.
- This was fun.
- Thank you, same here.
- Thanks for listening to this conversation
with Rohit Prasad.
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