Moment 44 - Ben Francis: Knowing This Will Accelerate Your Business

Near the end of the conversation, the host asks Ben Francis a question they say young entrepreneurs often send them: what should someone do if they want to start a business but have neither an idea nor any money? Francis's first step is not a business tactic. It is self-knowledge: to "find out what you're truly, truly passionate about". He uses his own route to Gymshark as the example.

Francis says Gymshark came after a series of failed projects in the same field. By his account he built two fitness apps, then a small fitness social network, then a fitness forum, and he says each one "failed miserably". The common thread was the industry, not any one product. He says he wanted to work in fitness "more than anything" because it had changed his life, moving him from a D student to an A student in school.