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Robert Lustig: No. 1 Sugar Expert: 17 Seconds Of Pleasure Can Rewire Your Brain!

Episode 2025-10-022025-10-02English

Guests: Robert Lustig

No. 1 Sugar Expert: 17 Seconds Of Pleasure Can Rewire Your Brain!
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Contents3 chapters§01Transcript — part 1§02Transcript — part 2§03Transcript — part 3

§01Transcript — part 1

00:00People say, oh, Alzheimer's is genetic garbage. That genetic component is only 5%. So that means 95% of Alzheimer's risk is environmental. Air pollution, microplastics, ultra processed food. And a paper just came out showing that sweetener consumption correlates with dementia. And we think we know why. And you've not talked about this publicly yet. No, let's talk. Dr. Robert Lustig is a world leading sugar expert. Who's teaching the world how to reclaim their health from the industry that profits off your vulnerability?

00:3173% of the items in the American grocery store are poisoned because sugar is hidden in all the foods. For instance, there's 262 names for sugar and the food industry uses all of them because they knew when they had it, you buy more. But the problem is that it's providing people with a dopamine hit and that dopamine is addictive. And that's when you actually have a biochemical and medical problem. And we have data to show that ultra processed food has been associated with dementia, diabetes, cancer, every single mental health disease.

00:59So the question is how can you buy healthy food and not be tempted by the bad stuff? So first, if a food has a label, it's a warning label. The second thing, if any food has a sugar in the first three ingredients, it's dessert. And then when they go to the store, don't go hungry. And what about exercise? Well, it doesn't really impact your desire to reach for sugar. It has its own metabolic benefits. But if you think exercise is going to make you lose weight, you are deluded.

01:26And we've been talking about that. So with all of this in mind, if I've got a sugar problem or if I've got an addiction problem, what is the remedy? I will tell you that this is one of the things I did in my obesity clinic. So the only way you're going to be able to fix the problems, just give me 30 seconds of your time. Two things I wanted to say. The first thing is a huge thank you for listening and tuning into the show. Week after week means the world's all of us.

01:50And this really is a dream that we absolutely never had and couldn't ever imagine getting to this place. But secondly, it's a dream where we feel like we're only just getting started. And if you enjoy what we do here, please join the 24% of people that listen to this podcast regularly and follow us on this app. Here's a promise I'm going to make to you. I'm going to do everything in my power to make this show as good as I can now and into the future.

02:14We're going to deliver the guests that you want me to speak to and we're going to continue to keep doing all of the things you love about this show. Thank you. Dr. Robert, good to have you back. Oh, my pleasure. I am particularly fascinated by this term, hostage brain. I know you're in the early stages of working on a book about this subject, but for anyone that doesn't understand, so when I look at this word, the hostage brain, I think of all the times that I've been out of control.

02:44And when I say out of control, I'm going to let you define it. But when I say out of control, I mean, there's so many things I want to do as it relates to my health, my fitness, other aspects of my life, whether it's avoiding eating the cookie to a, in a hotel room somewhere, or other areas of my life where I want to have greater elements of control. What does, what do you mean by the hostage brain? All of us want to be in control, Stephen. I mean, it's the nature of humanity.

03:12We want to be in control. We're going to be in control of our lives. Unfortunately, many of us want to be in control of everyone else's lives as we've seen play out on grand stages lately. Okay, everyone wants to be in control. And the reason we want to be in control is because then we can mitigate threat. When you're in control, then threat is low because you're in control. Problem is we're not in control. The more in control, the more a specific area of your brain is basically glumming on.

03:44And that area of the brain is known as the amygdala. The amygdala is your fear center. It's also your 24 hour century, but really what the amygdala is , it's the point guard on your basketball team. Okay, so it surveys the entire court, sees the offense and the defense, and has to make split second decisions. Who's going to score? Now, a lousy point guard takes all the shots. A good point guard passes off to the guy who has the best shot. A great point guard is going to be able to figure out if he's going to score, or if he's going to pass it off to somebody else.

04:24If you're in control, your level of threat goes down. But really, your control is an illusion. You really don't have control. And the more you try to exert it, the more you realize you're not in control. And what that does is that generates an enormous amount of stress and an enormous amount of pain. Now, that pain can turn inward, and we call that depression. And right now, 29% of Americans are depressed. And 4.4% of the entire world is depressed.

05:07These numbers were infinitesimal a generation ago. And they are basically, you know, just pushing up further and further. And the reason is because of this inappropriate illusion of control. And it's causing an enormous amount of pain. How do you modify that pain? How do you basically deal with the psychological pain of lack of control that you yourself put upon yourself? Well, we have loads of ways. Cocaine, amphetamine, nicotine, alcohol, sugar, gambling, social media, internet gaming, pornography, pick your hoism.

05:53That's dopamine. Dopamine basically provides you with a little bit of pleasure on top of a whole lot of pain. The problem is that dopamine is addictive. And so when you apply a set of pleasures to try to deal with your pain of lack of control that puts you into a never-ending cycle of consumption and misery, that's the hostage brain. What do I need to understand about dopamine in order to, because I think sometimes awareness is step one in being able to do something about a problem that you might have.

06:32So what do I need to understand about what dopamine is and what it's doing in my brain and how it's associated with addiction to then be able to do something about it which I consider step two? So dopamine basically has two functions. The first is learning. There's no learning without dopamine. Anytime you learn something, whether it's positive or negative, it's because there was a dopamine release. When you put your hand down on a hot stove when you were three years old and went, "Oh, I'm never doing that again."

07:05Okay, that was dopamine that did that. Okay, and what it did was it went to your amygdala and it re wired it. That was a rewiring of your amygdala due to the excitatory neurostimulus of that dopamine affecting an area of your brain called the basalateral amygdala. Okay, and it laid down and it set up a circuit and that circuit is still working in you right now. Okay, so dopamine is the learning neurotransmitter. It can be for negative learning. It can be for positive learning either way.

07:44Dopamine is also when it's going to another area of the brain called the nucleus accumbens, which is the reward center. That is a stimulus for reward. That is the motivation for reward. That is in one word for play. Okay, that is the excitement. The reason for continuing any given behavior. Okay, you get both out of dopamine. Okay, and in short, small bursts in the right venue, that's how we navigate life. We navigate it through learning, and we navigate it through reward. You can't do it without dopamine.

08:37Dopamine is good unless it's bad, and as you know, everything in science is both good and bad. The problem is chronic overstimulation of any neuron leads to neuronal cell death. Dopamine is a chronic stimulator, and so if you have chronic dopamine being released, what's going to happen is you're going to kill the next neuron. Now, that neuron doesn't want to die. So it down regulates the receptors for dopamine, so that it's less likely that one dopamine over here is going to find the receptor over here to bind to because there are a few of them. So what this means is more and more for less and less, and we call that phenomenon tolerance, more dopamine, more tolerance, so the law of diminishing returns. So you get a hit, you get a rush, it'd be a sugar, alcohol, whatever it might be. Pick your pornography, yeah. Pick your poison, doesn't matter. You get a rush, receptors go down next time you need a bigger hit to get the same rush, receptors go down, and then you get a bigger hit and a bigger hit until finally, you get a huge hit to get nothing. That's called tolerance, and then when the neurons actually start to die, that's called addiction. So tolerance is the start of addiction, and the problem is

10:01more dopamine, more tolerance, more tolerance, more addiction. So people that are getting addicted to unhealthy foods and sugars and those kinds of things, what's going on in that brain? So at first, the first time they taste it, whatever it is, whether it's a fruit loop or a candy corn or a frappuccino or pick your poison, you get this big sugar bomb going off in your head, and you go, wow, this is great. I want some more of this. I'm going to show you down the whole frappuccino, okay. And what you've done is you've basically hit your nucleus Cummins with a big slug of dopamine, and you go, wow, that was great.

10:52And then an hour later, it's gone, and then you go, God, I need that again. So the first time you got it, you liked it. The second time you did it, you wanted it, and the third time you needed it. So that's the difference between liking and wanting and needing, okay, because liking we all do, and no one wants to take away liking. One thing gets into problems, because you can over abuse things. Needing is when you actually have a biochemical and medical problem. So with all of this in mind, if I've got a sugar problem or if I've got an addiction problem, I'm addicted to insert poison. What is the remedy?

11:35Just avoid it for a while, and then if that is the remedy, what's going on in my brain? Is it fixing itself? There are many remedies, okay, and they can all be used in conjunction with each other. Ultimately, the only thing that's going to work is getting those dopamine receptors back up. Remember, I told you dopamine down regulates its own receptor. The only way you're going to be able to fix the problem is for the dopamine receptors to come back up. There's a trend going on right now at the Silicon Valley you may have heard of called dopamine fasting.

12:09Yeah, you've had the word. Basically, people lock themselves up in a hotel room for three weeks. Don't take a shower and basically take the TVs out of the room and try to commune with themselves and with nature with no stimuli, with no external stimuli. In order to bring their dopamine receptors back up, particularly true of cocaine addicts because their dopamine receptors are way down because after all, cocaine is a dopamine reuptake inhibitor. So it's flooding the zone with dopamine. Therefore, those receptors are down on the sewer. Now, do you have to be that severe? No, of course not. But does it work? Takes three weeks.

13:00You want to do it for three weeks? Then it works. Other ways, you can wean yourself off. You can do abstinence. If you can do abstinence, that's a good idea. Hard to do, especially when it 's staring at you and when it's available 24/7, 365, like sugar is. It's everywhere. It's on every street corner. When I fast or when I do the kids' genetic diet, I lose my apparent cravings. That's right. Exactly right. The reason is because no sugar in a ketogenic diet, so you're basically removing the offensive stimulus. I was so shocked. I love those cinnamon roll things. Not that I probably won every two years, but I love them nonetheless. I'm like a big admirer, even though we don't have a relationship anymore. When I did the ketogenic diet for about us four weeks in, I'm not having any sugar or carbohydrates, and I walked up to this concession in Cape Town with all these amazing cinnamon rolls, like specialists, and I looked at them. There was zero parts of my brain that was interested in any of it. The zero part of my brain, and I was like, wow, my brain has been rewired or something, just because I've removed sugar from my diet.

14:17It happens, but it takes a while. It's not something that you can turn on and off. It takes a fair amount of time. I will tell you that this is one of the things I did in my obesity clinic on a daily basis, was getting people off their sugar addiction. Sometimes you have to basically babysit them. You have to work with them and work with their parents in order to basically turn over the entire pantry, because the sugar is hidden in all the foods. It's the 262 names for sugar, and the food industry uses all of them.

14:59This is why we are trying to get sugar addiction and ultra- processed food addiction codified by the WHO and by the American Psychiatric Association as a bon afide diagnosis so that we can get remediation and therapy for people. One of the things that was one of the most popular parts of our conversation last time, Robert, was there's a section where we talked about the different types of sugar and diet cokes and coke zeros and all these kinds of things. I can see a couple of cans on the desk over there where jack is in the darkness that I can vaguely see, and these cans of fizzy drink, they all have some kind of sugar substitute. Are those sugar substitutes homeness? No, of course not. A paper just came out like three days ago in annals of neurology, basically showing that non-nutritive sweetener consumption, so diet sweetener consumption correlates with dementia, and we think we know why. Why? Reactive oxygen species, so oxygen radicals, little chemicals that are given off from various substances that cause changes in energy metabolism in cells and also cause damage in cells. Are oeses reactive oxygen species? The famous ones are spartame and suculose. Now, do monk fruit extract, do stev

16:31ia, does allulose, also cause reactive oxygen species. I very specifically looked for data on those could not find it, but for spartame and for suculose, the two biggest ones that are available today, the ones that are used in a lot of diet drinks, huge amounts of ROS generation. So reactive oxygen species generation. So anything that generates ROS is contributes to dementia. Is the evidence strong at this stage? Yeah, it's pretty darn strong. I'm actually giving a talk about this next week in San Diego.

17:09I heard you've got a new theory on the causes of Alzheimer's dementia. That's somewhat linked. Is it? Is it? Yeah. Can you explain that to me? And you've not talked about this publicly yet. You've sent a talk about it in a couple of days over here. Let me take it back a step, okay? There's this organelle inside our brains called mitochondria. You've heard of mitochondria. Yeah, for the, for your audience, mitochondria, the little energy burning factories inside each of our cells. What they do is they take food energy and turn it into the chemical energy that your cell can actually use to power itself. Okay, and that chemical energy has a name. It's called ATP. Now, if you took biology in high school, you've heard of ATP, adenosine triphosphate, the energy is in the phosphate bonds. So ATP will give up its energy and go to ADP, diphosphate, which will then give up its energy and go to AMP monophosphate, which will then finally go to a denosine. And a denosine binds to the adenosine receptor and makes you go to sleep.

18:19By the way, that's where caffeine works. It blocks the adenos ine receptor, keeping you awake so that the adenosine can't bind to the adenosine receptor. Okay. So that ATP is the currency of the cell. That's what makes the cell run. Anything that depletes ATP is going to put the cell at risk. Okay, because it doesn't have the energy it needs to run. Yeah, it's gasoline. It's like gasoline. So what happens when you start running out of gasoline? Well, you break down. You'll break down. So brain fog, difficulty concentrating, irritability, and ultimately all the way to depression. So the amount of ATP within any given neuron is the approximate cause of neuronal dysfunction that we see as neurocognitive and neurobehavioral change. Now, how to mitochondria and how to ROSs fit into this mitochondria make ATP.

19:31But every time they make ATP, they make also make ROSs. There are 11 steps in mitochondria, and they all give off ROSs. Now, those ROSs are going to damage the cell. They have to be gotten rid of. They're like toxic fumes. They got to be gotten rid of. And so we have a pathway in each cell of our body to get rid of the toxic ROSs. Okay. They're called antioxidants, like glutathione, vitamin E, vitamin C, host of other flavonoids. Okay. Those basically quench those reactive oxygen species. They go to die. If you do that, then the ROSs basically just get funneled away and all as well in the cell can keep working. But if for some reason those antioxidants aren't up to par, if for instance, you're being eating ultra-processed food and you can't make your antioxidant complement, then the ROS's feedback and what happens is the ROS s are basically telling the cell, hey, you're shunting too much energy down this pathway because I can't clear them. So there's too much stuff. So shut it down. And so what happens is that instead of funneling the glucose into the mitochondria to generate more ATP, it diverts it and it goes off into other directions like glycogen, which is, and the brain is not good or fat, which is even worse

21:11. And bottom line, your cell is now not energy-producing, like it used to be. It has now been reduced in terms of its energy capacity. What's that going to do? That's going to reduce ATP generation. Okay. That's step one. Now step two, there's this stuff called cortisol. Cortisol comes from stress. Cortisol comes from sleep deprivation. Cortisol comes from exogenous glucocortic oids, like steroids being given to people for autoimmune disease or for other illnesses. That cortisol causes neurons to increase in metabolism, it causes them to burn energy faster. Okay. So you now have an increased ATP utilization.

22:09So you have a decreased ATP generation. Now you have an increased ATP utilization. Now you've got an energy crisis inside each cell. Now your ATP can't keep up with the needs of the cell. And when that happens, now you've got symptoms, whether it's brain fog or irritability or all the way to frank depression. Okay. Now step three, there are these proteins inside each neuron called amyloid precursor peptide, ATP. Okay. So normal protein in all cells. Every cell in your body has ATP. It needs to stay in solution. And in order for to stay in solution, energy has to be applied to it in order to keep it in solution. The minute the ATP and the cell goes down, they come out of solution and they start forming aggregates, which we call pl aques. Yeah. Okay. And those plaques damage the cell, which then start an inflammatory process in the cells next door called the microglia in order to clean up the process. And now you've got plaques and an inflammation. And now you've got neuronal cell death. That's dementia. So it starts with an ATP energy crisis moves through plaque and inflammation to generate neuronal cell death.

23:50Well, this is problematic to say the least. And by the way, anything that generates ROSs has been associated with Alzheimer 's, anything that increases ATP utilization, like stress, glucocorticoids, fever, autoimmune disease, also increases Alzheimer's. So anything that increases step one, anything that increases step two ultimately leads to increased step three and Alzheimer's. So to simplify this in a couple of sentences for someone that has no scientific understanding, and we're going to have to cut a few corners here scientifically in order to, to, for them to have a free one to understand it, how would you give me some sort of analogy for it? Maybe in the context of, I guess, a petrol station in a car? Yeah. So I mean, if we're basically doing petrol, we're talking energy only. Yeah. Okay.

24:41So bottom line, your car runs on petrol. Okay. The petrol comes in. That's the glucose. And the engine powers pistons and the pistons then power and axle, and the axle then powers wheels. And you go. Yeah. Okay. But there are a lot of things that have to go right for all of those things to happen. Like for instance, your energy, the, the gasoline has to get into the engine in the first place . What if you have carbon deposits on your intake manifolds? And if you have a problem with any one of those steps, you're going to end up with a jalapien instead of a sports car.

25:29I mean, that's what we're seeing in the United States over seven million Americans live with Alzheimer 's. And this is expected to double to almost 13 million in the coming decades. Indeed. Because we haven't solved the problem. That's the mechanism. What is, what is the cause? Right. So we know, we know that the cause is environmental. Now, people say, Oh, Alzheimer's is genetic garbage. There is a genetic component to Alzheimer's. I'm not arguing that there is. Okay. This is thing called apo E4. And if you have two copies of apo E4 on your genome, your risk for getting Alzheimer's is nine times the general population.

26:19That is absolutely true. I don't disagree with that. So apo E4 is not a good thing. I'm not arguing that. Once upon a time in, you know, evolution, having two copies of apo E4 was good because it meant you got fat up your brain pretty fast. But we don't need that right now. That's kind of a, an old news kind of a, a, a, of issue. People who have double doses of apo E4 are at higher risk. There is absolutely no question about that, but they can mitigate that risk if they change their diet.

26:53Okay. They can eat a very low fat diet and, and improve their risk down to the general population. Okay. Everything else in Alzheimer's is not genetic. By the way , that genetic component is only 5% of all Alzheimer's. So that means 95% of Alzheimer's risk is environmental. Now, the question is, what in the environment? Well, air pollution, ionizing radiation, microplastics. Okay. There's nothing you can do about any one of those three. That's baked into the cake.

27:38You can't do anything about those today. What other things? Sleep disorder, breathing, medications, ultra processed food. Okay. What about ultra processed food? Frick toes, my favorite, you know, hobby horse, you know, the sweet molecule and sugar, low omega threes. So no, you know, fish, eggs, chicken. Lack of fiber, because fiber suppresses inflammation, presence of emulsifiers. Okay. B vitamins, lack of B vitamins, particularly B6, B12 fol ate.

28:27Okay. Those things are all associated with an increase in reactive oxygen species. You can manage those. You can mitigate those. They're by increasing mitochondrial function, increasing ATP generation, and preventing that cellular energy crisis so that you don't end up behind the eight ball, and you don't lose your neurons. When people tell me that Alzheimer's is associated with having a sort of energy crisis in the brain, I'm increasingly hearing people talk about ketones. It's remarkable the improvement in cognitive performance that I feel when I'm fasted or I'm in a ketogenic diet, whereas if I'm in a, if I've been eating a lot of carbohydrates or sugar, it's like my brain is like like backfiring. Yeah, it's stumbling over itself. I'm not surprised.

29:25Yeah, the food industry tells you, well, carbohydrates are energy. Actually, that's not true. Carbohydrates inhibit energy production. How do you mean? So there's this thing called a bomb calorimeter, and there's this thing called a mitochondria. They're not the same. A bomb calorimeter, you throw food into the bomb calorimeter, it explodes and it gives off heat. And there's, you know, captures the heat, measures the heat. And that's how we know, for instance, fat burns at nine calories per gram, protein burns at four calories per gram, carbohydrate burns at four calories per gram , which is why fat is more energy dense than protein or carbohydrate, which is how we all determine the fat major fat.

30:14And the bomb calorimeter is also how they determine if a bag of crisps or chips, whatever you call here is 200 calories, because if you put them in there, it will release 200 calories of energy. Because a calorie is that amount of energy that raises one gram of water, one degree centigrade. So it is a measure of physics. So the measure of heat generation, okay. Mitochondria are not bomb calorimeters. They are not capturing heat. They are giving off heat.

30:44They are capturing ATP. No bomb calorimeter captures ATP. Mit ochondria capture and generate ATP. Now turns out 35 to 40% of what mitochondria generate turns out to be heat. That's why you have a body temperature is from that. And so you will never have a 100% energy efficient mitochondria. Because if you did, okay, you would have a body temperature of, you know, room temperature, okay, and you'd be dead. That's not the way it works. Bottom line, that transfer of food energy to chemical energy loses energy in the process, okay.

31:31The bomb calorimeter can't tell the difference, but your mitochondria can. Ultimately, it's how efficient are your mitochondria at converting food energy to ATP? The bomb calorimeter can't tell you anything about that. So these two phenomena, you know, the concept of calories as fuel and the concept of calories as generators of ATP have really very little to do with each other. And it turns out that there are individual things in food, the famous one is fructose, but there are others, lectins and others that actually inhibit the mitochondrial generation of ATP. So they actually inhibit your ability to turn food energy into chemical energy. If that's the case, even if they have calories per gram and a bomb calorimeter, if they're interfering with mitochondrial function , are they food?

32:32What is the definition of food, substrate that contributes either to growth or burning of an organism? Well, I just told you, fructose actually inhibits burning. Turns out, fructose also inhibits growth, it inhibits cortical bone growth, trabecular bone growth, cancels bone growth, bottom line, people who eat ultra-process food end up shorter. We have the data for that. So if a substrate that passes your lips does not contribute to growth and does not contribute to burning, is it a food?

33:05I guess not. I guess not. What is it then? It's a poison. And how much of our diet do you think is poison? I found out. Ultra-process food is loaded with them. Real food is not loaded with them. You can still find them, but not loaded with them. Ultra-process food has, in my opinion , five things wrong with it. Too much sugar, which poisons your mitochondria. Not in a fiber , which is necessary to suppress inflammation. Not enough omega, three fatty acids, which are necessary to build your brain, conduct neurotransmission. Too many emulsifiers, which leads to gut inflammation and therefore systemic inflammation. And then we can throw on top of that. The food dies in food additives, which are mutagenic because they're, you know, petroleum-based. That's ultra-process food.

34:03Ultra-process food has been associated with every single one of these diseases, including every single mental health disease, especially dementia, as we now have seen. Ultra-process food is specifically associated with dementia. And even diet sweeteners are associated with dementia through this reactive oxygen species pathway. The sugar industry can't be your biggest fan. They're not. I'm trying to help them, though. You know, I am trying to help them.

34:34Last year, not too long after we had our previous session, I was the keynote speaker at the fourth international sugar reduction summit in Atlanta, Georgia, Daniel and the lion's dead. And, you know, like, why would they invite me? I am, you know, I'm their conscience. I said, I told them, I said, I don't want to be your enemy. I want to be your conscience. I want you to do the right thing. Okay. Ultimately, look, ultra -process food's not going away.

35:09As much as I would like it to, it's not going to go away. And I 'm not even sure we wanted to go away because we got to feed 10 billion people by the year 2050. And we're not going to have enough land and ocean to do it. Ultimately, ultra-process food is here to stay. It is baked into the cake. But the question is, can we make ultra-process food healthy? Right now, they're not. Right now, what's going on in the U.S. food industry is doing the exact opposite.

35:48It's making food disastrously disease-producing. The question is, could you change that? And the answer is yes, you can. In fact, we've done it. We have been doing it. Five years ago, I started working with an offshore food company, Gratus, by the way, no money, changed hands. And so, they came to me and they said, look, we know we're part of the problem. We want to be part of the solution. We know that Kuwait has an 18% diabetes rate and an 80% obesity rate. And we don't want to be the reason. We want to be the help. Can you help us figure out how to make metabolically healthy processed food? So, I convened a scientific advisory team of five members. And we worked for the next three years, looked at every single process, every procedure, every vendor, every ingredient, every product, sent them all for biochemical analysis. To figure out what's going into the food, what's coming out of the food is the food metabolically healthy . What has to be done? How does it need to be re-engineered to lead to something that is metabol ically healthy? And we came up with a set of principles, which we published in Frontiers and Nutrition in 2023. And we call it the metabolic matrix. And we basically collapsed it down to nine words. Three

37:23clauses, nine words. Protect the liver, feed the gut, support the brain. That's it. Those three things. Anything that passes your lips, that protects the liver, feeds the gut, supports the brain is healthy, whether it's ultra processed or not. Anything that passes your lips, that doesn't none of the three, is poison, whether it's ultra processed or not. So, it's actually not the ultra processing. It's whether or not it contributes to metabolic health. So then we started re-engineering products in the KDD line, and they have 180 items in their portfolio. We have re-engineered 10% of them, 18 products to become metabolically healthy. And we have tested them on people in Kuwait to demonstrate their metabolic benefit. What is there on the shelves now? But it's in there, is there a trade-off there? Because those products might sell worse now that they've removed the stuff that makes addictive? No. So we didn't tell the public that we were doing this. We just did it. And they just reintroduced them to the public and didn't tell them. And they didn't miss a friggin beat in terms of sales and in terms of profits. But I mean, tell them, and it works. Logically though, the bad stuff often makes the food more addictive. And that's

39:02why this is so cool. It didn't change consumption and it didn't change profits. And that's what they care about. Ultimately, I don't care if consumption changes as long as profits don't. This can be done by other food industries. We're trying to get them on board. And, you know, I have lots to say about RFK. But he has at least convened a discussion on what's wrong with ultra-process food. And we're hoping to be able to enter that conversation. RFK is the health leader, I guess, ahead of health and human services here in the United States.

39:48You have a lot to say about him. I have boatloads to say about him, most of which you can't print. What's your general opinion of him in his role in what he's doing, etc? I've been asked to serve in this administration four times. And I've said no each time. And it's not because I don't want to be, I do. But it's because my opinion and his opinion would basically get me thrown out after about five seconds. What's the difference? I wouldn't last a second. What's the difference in opinion?

40:22All right, RFK has five buckets in his portfolio. Food on mom board. Farm of transparency. I'm on board. Chemicals in the environment. I'm on board. Water fluoridation. I'm partially on board. You could get the fluoride out of the water, but first you got to get the sugar out of the food. You can't just take the fluoride out of the water or everybody will get Mountain Dew mouth all at the same time. And that would be a complete and utter disaster.

40:58Has to be done in a coordinated public health, PSA driven campaign with everyone on board, including the food industry and the medical profession and government. And to explain that, there's fluoride in the water in the United States because there's so much sugar. There's so much sugar in the food. You wouldn't need fluoride in the water if you didn't have sugar in the food. Just explain this. So the United States put fluoride in the water to stop dental carries, which protects people's teeth, which protects people's teeth.

41:30The point is that only half the countries in the world have fluoride in the water. The others don't. And the reason is because they don't have sugar in the food. The only reason you need to put the fluoride in the water is because the sugar in the food causes the dental carries. Now, the fluoride reduces the prevalence of dental carries by about 30 to 40%. Dental carries cavities by about 30 to 40%. Now, the problem with fluoride is at high dose, it can be a neurotoxin. Now, the goal is for public fluor idation to stay way below that.

42:14Now, do they? Not really. Sometimes they go above. So normal fluoride concentrations, when you're doing it as a public health effort, should be between 0.3 and 0.9 parts per million. Sometimes it goes up to 1.5 parts per million. And at 1.5, it becomes a neurotoxin. So it's a purely dose issue. But one of the reasons why people are screaming about getting fluoride out of the water is because it can be a neurotoxin. It 's not supposed to be in doses that are appropriate. But people don't look at the data. Point is, you could get the fluoride out of the water. But if you got the fluoride out of the water and didn't take the sugar out of the food, we'd have more dental carries, we'd have more anesthesia, we'd have more teeth pulling, we'd have more sepsis, we'd have more dental abscesses, we'd have more soldiers dying in the field.

43:14It's a matter of national security. So you can't just do it. It requires a coordinated effort. Is there anything else you disagree with him on? And then finally, bucket number five vaccines. I am a pediatrician. I am not a vaccine expert to be sure. I am not an immunologist to be sure. But I am a pediatrician. And I know a lot about vaccines. And I know a lot about the infectious diseases that those vaccines were set up to basically prevent. And I have taken care of all eight of the diseases that we have child immunizations for, mumps, measles, rubella, diphtheria, pertussis, tetanus, H-flu, polio. I've taken care of all eight of those.

44:02And I will tell you right now, when I take care of those, it's because of someone who didn't get vaccinated. And when I take care of those, okay, the chances are 90% that that kid's going to die. RFK is not. RFK says he can tell whether someone has mitochondrial function, dysfunction, just by looking at them. I'm a mitochondriologist. I can't. Ultimately, RFK's view of vaccines is, shall we say, his and his alone. And it's not shared by the medical community. And I will not be part and parcel to 3,000 measles deaths because of a blanket distained for vaccines and vaccine technology, which has worked beautifully to save 154 million people on this earth over the last 50 years .

45:04Yeah, you know, I don't, I don't talk about this stuff a lot. But I was, I'm pretty sure at least one of my siblings was saved by vaccination when we were in Africa and we had malaria. I think if I'm accurate here, I had malaria . My brother's had malaria. And I think I was the one that didn't get the malaria vaccine and then I ended up in hospital as a very young age with with malaria. I was like hallucinating and stuff like that. And obviously as someone that was born in Africa, I think you probably have a clearer understanding of the role that vaccines can play in in good health. You know, it's, it's, it's, um, it's quite concerning because when you speak to any scientist like all of the majority of the living scientists, they're very extremely pro, pro vaccine. But we've seen both sides. We've seen what happens when there's no vaccine and we've seen what happens when there is vaccine. And this is not to say that there can be side effects to vaccines. And the vaccine manufacturers and scientists talk about those side effects as well. But the, the thing that I think people should focus on is the net, go to that vaccines have done for, for the last centuries in eradicating illnesses and avoiding

46:27disease. And my concern, just to close off this point is my concern is if there is to be some kind of outbreak, anytime soon, we're in such a cloud of misinformation around vaccines that I, I worry people might make the wrong decisions. Interestingly, there was a measles outbreak in Texas recently in RFK at one point, did eventually prompt the federal deployment of M, M, M, our MMR vaccines and expressed support for them. Um, because there was a big outbreak of measles in, in Texas very recently. I'm going to tell you something now that I have not talked about in public.

47:06I had a half an hour with RFK on the phone one on one back in December of 2024. After the Trump, uh, election and RFK was starting to convene his, um, team. And I was asked to join it. And so I got a half hour with him. And I will relate to you now for your public so that they understand what that conversation entailed. Basically two threads, by the way, we're supposed to talk about food. We didn't talk about food. We talked about vaccines. And here were the two threads. First thread, there are three papers in the medical literature that say that vaccines do more harm than good. And he quoted them at me. And I wrote them down. And I went and looked them up afterwards.

48:03And indeed they say where he says they said that it's unconsc ionable that vaccines do more harm than good. And we're giving them to newborns. No, it is true that those three papers do say this. There are 50,000 that say opposite. Okay. Second thing he said, a woman gives birth to a healthy baby. That healthy baby gets a shot under the skin. And now that baby is not healthy anymore. That's a tort, a legal tort. Okay. And in fact, you could argue that that is a, in fact, a legal tort because, you know, duty, negligence, you know, all the way down to damages. Okay.

48:54What's the remedy for tort? I said lawsuit. He says, right. But that mom can't sue because of the vaccine and demnification act of 1986. So that mom basically has a damaged baby and no recourse. That's unconstitutional. Those were the two threads of our half hour discussion. Everything he said is absolutely true and irrelevant. They demonstrate basically confirmation bias and he's a lawyer. He believes in precedent. I'm a doctor. I believe in probability.

§02Transcript — part 2

49:44There's always a risk benefit ratio unless you're a lawyer in which case there's only risk. And that's how he sees the world. She's the world is risk. I don't. I wouldn't have lasted five seconds. I think we're both on the same page in terms of making sure people have the right information as it relates to probability. We, you know, everything we do in our life is a factor of probability. Whether I got a taxi to come here this morning, I understood the probability of that taxi crashing into another car, but I decided to get in the car and come here anyway.

50:19We all deal with these risks every single day. I want to say on this on this point of vaccines that there's obviously it's almost but it's become quite a political issue and there's two, there's two sides. And one side, which is more of the RFK side, is incredibly skeptical. They have their opinion. Then there's the other side which tends to be dominated more by the scientists, if I interview scientists a lot. So I know that pretty much everyone I've interviewed that's a scientist would agree that, you know, there's there are side effects but net net vaccines. It depends on how you look at it. If you look at it through a public health lens, the vaccines do more good than harm. And and if you look at it from a purely individual lens, then you say, wait a second. I didn't get the disease, but I got the shot and I have a vaccine injury. Therefore, I have been subjected to a tort. I would just like to close this section by telling people that if there is a health crisis in the near future, some kind of viral outbreak, like we saw with the pandemic, to make sure you get your information from sources that are highly credible. And those sorts of should not include , they should not include,

51:50frankly, they should not include podcasts. They should they should not include social media, they should include places like I'd recommend checking out a website called consensus. I have no affiliation with them, but consensus allows you to type in a question you have about health vaccines, whatever it might be. And it shows you what the peer reviewed studies say and what the consensus is. So for example, I was I was using the website a couple of days ago to try and understand something. My type in, does this particular, is this particular thing healthy or unhealthy? And it comes up with this bar, the team will show it on the screen.

52:26And it shows you how much of the scientific research supports that idea. So it said like 70% of the scientific research says it was positive. It said 25% said it was neutral. And 5% said we kind of don't know or all negative. And I think that's a really great tool because there's so much information out there. And there's so many studies and there's one study that says this and another that says this. So using tools like that I think is a much better way to make your health decisions than podcasts like this or TikToks or Instagrams or tweets because nothing I want to say is you might not know this. I'm just speaking directly to my audience here, but you're currently in an algorithmic echo chamber. And if you want to know what I mean by that is the algorithm that you have on any of your feeds has been personalized to give you more of the stuff that either scares you, frightens you, concerns you, et cetera. And if you want to prove this, go and ask your best friend or someone else a member of the public to look at their feed. I had really, I remember probably two years ago I asked my best friend if I could just look at his Twitter feed. And it was completely different from mine. For one,

53:32there was no Manchester United and it was all livable. But then all of the information was completely different as well. And so we're living in these echo chambers where misinformation or things we believe it's been reinforced positively and negatively. So you need a strategy for information, especially as it relates to health. I couldn't agree more. The fact matter is these algorithms are designed to keep you engaged. They are not designed to keep you informed.

53:58It's just that simple. The other problem, of course, is confirmation bias. If you have confirmation bias, you will only seek out the information that reconfirms your bias. And that's what we didn't used to have, but that's what we have now. That's what's about to play out in the comment section whenever we talk about subjects like vaccines is, there will be a group of people who have their own opinions on it and you're entitled to your opinion. And they will go at war to confirm and prove that opinion. And there will be another group of people who have a different opinion.

54:29And they'll go at war to confirm that opinion. What I love and hopefully what I think my audience understand me for is I try and remain open minded. And that's like a really fucking hard thing to do. I saw a journalist the day they said, they were trying to place me politically and they said, we think Stephen is apolitical. And I think that's probably an app description of my Indians because I would consider that a high compliment. It's an amazing compliment.

54:59I have views but I don't sign up to any particular cult. And you know you're in a cult when you're views 99% represent the person who's also in the cult because logically that should never be the case. That should never be the case. I agree. You know, cults are a part and parcel of society unfortunately. I've watched so many entrepreneurs treat sales like a performance problem when it's often down to visibility because when you can't see what's happening in your pipeline, what stage each conversation is that, what's stalled, what's moving, you can't improve anything and you can't close the deal. Our sponsor pipe drive is the number one CRM tool for small to medium businesses, not just a contact list, but an actual system that shows your entire sales process end to end everything that's live, what's lagging and the steps you need to take next.

55:55All of your teams can move smarter and faster. Teams using pipe drive are on average closing three times more deals than those that aren't. It's the first CRM made by salespeople, four salespeople that over 100,000 companies around the world rely on, including my team who absolutely love it. Give pipe driver try today by visiting pipe drive.com/seo and you can get up and running in a couple of minutes with no payment needed. And if you use this link, you'll get a 30 day free trial. I want to get really practical tactical here with the person that's listening right now and they have me and you in their ears and they know that sugar is bad. They know ultra process food is bad. They still are struggling with a little bit of fat, other sort of diseases, they're probably on the trajectory to some form of chronic disease, maybe Alzheimer's, maybe dementia, maybe a form of cancer. What do we have if we're talking, let's name her or him? Let's call her Jenny. Jenny's listening right now. Jenny and Dave, they're both sat there, they're the average American. What do we say to Jenny and Dave to get them to change their lives? The first thing that you have to say to them is, who are you? Do you know? Do

57:19you know who you are? Because if they don't know who they are, then nothing else is going to matter. They have to be comfortable in their own skin and they're not. The reason that they have glommed on to ultra-process food is it's providing them with a dopamine hit. It's probably the only thing that even remotely gives them pleasure. And if that's all the pleasure they get in their lives, you're never going to fix it because that's all they've got. So the question is, sorting your priorities at the individual level, what's important to you? What's a primary importance? Love, relationships. What's a secondary importance?

58:16Pleasure, food, drugs. If you don't have any of the love, relationships, stability in your life, there's no amount of food or drugs that's going to be able to make up for that. So who are you? What is it that really matters to you? And until you answer that question, honestly and affirmatively, you're never going to get past us. So let me roleplay as Jenny and Dave. You've asked me, who am I? I am 30 years old and I work this job. I don't, it drops okay. I don't love it. It's not lighting me up. I'm single. I'm living in this, this city. And yeah, I'm just, you know, handling along, kind of like on the, on the treadmill of life.

59:09And how much stress are you under? A lot of stress. A whole lot. Every time I open my phone, it's stressful, my emails, my work, because this thing going on with this person, I think my mom's got a problem with this thing and how health is deteriorating. So imagine what that's doing to the ATP in your brain. What's it doing? It's depleting it like crazy. Number one, you have mitochondrial dysfunction from all the shit you ate. And from the, you know, unfortunately from the air pollution you've been breathing. And from the microplastics, you know, that have basically taken over your brain, one two hundredth of your brain right now, Stephen is micropl astics, whether you like it or not.

59:47So Jenny and Dave probably have more. Okay. And you eat well, they don't. All right. So here we are. This is, this is the, the substrate. This is the base. The question is, how are we going to improve their ATP generation? How are we going to improve their mitochondrial function? How are we going to get those, their neurons to start responding properly? That's the question. And do you aim stress as part of the solution? Yes, of course. You have to. How can you not?

60:20Let me give you another quick clinical event yet? Recently, I had the opportunity to have an extended conversation with a hero of mine, Dr. Vivek Murthy, who was the former surgeon general of the United States. And we were in London together. And I finally sat him down and I said, you know, Vive k, I love your, you know, espousing of love that we ultimately need to love each other to get over these systemic societal travails that we love is what's missing. Here 's the problem. You can't love if your brain is inflamed. You can't love if you can't love if your brain is inflamed. Of course, the reason for the inflamed brain is the ultra process food and all the things we talked about, the reactive oxygen species, the cortisol, etcetera that we talked about before.

61:23So you saying people that are metabolically unhealthy that are having inflamed brains that are under stress have a reduced ability to love. Yes, it's exactly what I'm saying. They can't love themselves and they can't love anyone around them. Explain the signs that serotonin. What is serotonin? Serotonin is a neurotransmitter that is necessary for eudimonia for being able to be content. Oxytocin is the love neurotransmitter, the reproduction neurotransmitter, the safety neurotransmitter. The cortisol causes the methylation of the oxytocin receptor. Now the oxytocin can't work so you can't feel safe and the serotonin is necessary to basically suppress that inflammation in the amygdala. That's actually causing the bucks hot, the inability to surgically strike like we talked about before being that lousy point guard . So I said to him you can't love if your brain is inflamed and he thanked me and he, you know, I thought that was the end of that and I'm not going to bother him anymore. Two weeks ago, I got an email from Vivek saying I thought about what you said in half way through your book and let's talk. You can't love if your brain is inflamed. I was just looking at a study that says high cortisol

62:55levels in a mom during pregnancy can affect the babies, oxytocin receptors, meaning they'll feel less safe. Exactly right. And epigenetic happens even before birth. I'm trying to play out, so I'm trying to form a couple of hypotheses here around what this might mean in practice. So I mean in the case of the mother, if the mother was under a lot of stress that resulted in cortisol, then the babies oxytocin receptors which are the bonding chemical of within humans, the bonding hormone is going to be depleted. So if I had a really stressful mother during my conception or whatever that don't pregnancy, there's a probability, there's a causal probability that I might be less good at bonding with people.

63:46There we are. That's exactly what we're saying. But I guess also that can take place after pregnancy. Yeah, it's a continual process. The question is can it be undone and the answer is yes, but with a lot of work. And you have to have the baseline substrate to be able to do it . There's a bit of what's the term when something becomes a little bit self-fulfilling where kind of topology? What I'm saying is if someone's lonely, extremely lonely, and they are in a single apartment alone, which is increasingly a lot of people, then I 've raised them in basements.

64:29Yeah, but even in major cities like London and New York etc. So many people live in a little shoebox alone. And I saw the studies that show the average person used to have XM at friends to turn to an atomic crisis. Now they have on average it's like one or zero. So loneliness is up. And then I also saw some research that said when people are lonely, their body goes into a state where they sleep worse, they're more stressed, they're more bitter to people.

64:56And I can't remember the term for that, but it's like this heightened sensitivity and the thesis is that once upon a time in an evolutionary context, if you lost your tribe, you would have to be more on edge to survive. That's your amygdala. And if that's the case then, it means that it would stress that if you're lonely, you'll highest stress. Yes, but if you're highest stress, you're more likely to be lonely. That's right. Which is the vicious cycle. A vicious cycle. That's the time. That's the vicious cycle. Absolutely. You couldn't agree more. That's what we're trying to undo. So here's a question for you. Quiz. All right. And you know the answer. Okay. Because I've mentioned it already on this podcast. All right. You ready?

65:36Yeah. What is the difference between loneliness and solitude? Loneliness is a lack of human connection and solitude is being alone. Well, both have a lack of human connection. I don't know. Tell me the answer. What's the serotonin? Okay. If you're serotonin depleted, you're lonely. If you're serotonin replete, it's solitude. You're comfortable in your loneliness. You're happy that you're lonely. Because you're not really lonely. You're alone. And how does that happen that I become lonely and in terms of the serotonin mechanism? Well, you choose to be alone when you're in solitude . But the point is that's what you want. That's what you chose. You could be with other people.

66:30You chose them to be in solitude. When you're lonely. Okay. The reason even when people are coming at you, even when you're at a party and you are clearly not lonely, you feel like you are. You feel like you're there all by yourself, even though all these people are around you. What is serotonin? And that's because your serotonin depleted. Serotonin is a neurotransmitter. It's made from a amino acid called tryptophane. Tryptophane is the rarest amino acid in all of the proteins that we ingest. It's the rarest amino acid on the planet. It's found in eggs, chicken, fish, not exactly ultra-processed food.

67:11So people who eat ultra-processed food at high rate are going to be tryptophane deficient and therefore serotonin deficient are going to be somewhat irritable and also somewhat lonely. And what it does is it inhibits the next neuron. It causes the next neuron not to fire. Instead of dopamine, which causes the next neuron to fire, they are very different. And serotonin, when it's at normal dose, gives you a feeling of contentment. Not necessarily happiness, but this feels good. I don't want or need anymore.

67:50So it's almost the opposite of dopamine. It's the exact opposite of dopamine. Dopamine is this feels good. I want more. And serotonin is this feels good. I don't want or need anymore. And serotonin is predominantly made in the gut, 90%. So 90% is made in the gut. The question is does the gut serotonin get to the brain and the answers through the afferent vagus nerve so that afferent vagus has to be functional and has to basically conduct information from the gut up to the brain in order to be able to transduce that. That is what we call intuition. That is called gut feeling. So I need my vagus nerve to be healthy. Yes, you do.

68:32And there are a lot of things that are causing that vagus nerve not to be healthy, including all of the gut inflammation that we talked about from the ultra process food. So how do I make my vagus not healthy? Eat real food. What about this vagus nerve stimulators that everyone's banging on about? So they're interesting. And they do have benefits for seizure control. Okay. For seizures, the vagus nerve for some reason transduces information up and down that help mitigate seizures. No one's been able to demonstrate to my knowledge that you can use a vagal nerve stimulator to actually change emotion. I was looking at the research and it says exactly what you described that a metronolysis in long-term follow-up show a 30 to 50% reduction in seizures patients who use vagal nerve simulation, but outside of that in terms of depression, the evidence is modest media, around 15 to 25% show, which is above placebo.

69:40So it's small. And then with anxiety, it's the same. There's not there's any low quality and small scale work that they do say though that implanted vagus nerve stimulators show the strongest evidence for epilepsy and depression, but the bottom line is it works well for seizures, as you said, and they're still a lot unproven as it relates to stress and focus. I wish they worked. I mean, it would be an easy thing. You know, you're one thing you learn from doing what I do with this podcast is you learn that in life, there are really not many shortcuts and everything that appears to be a shortcut, some device, some contraption that's going to fix things.

70:21Actually, either doesn't work is a scam or has some hidden trade-off. And so it goes back to this really important principle that I think everybody listening to your body, which is there's no free lunch in life. If it appears to be the fast way, it's probably a fast way to something else. And the slow way is the fast way. The hard way is the fast way. This is kind of what I've learned. I can try all these things to try and trick, to try and be able to eat sugar, but be healthy. And there's always some vacuum trade-off.

70:53Like even a zempeck, exactly. Everyone's talking about a zempe ck. It's a band-aid, not a fix. What do you think of a zempeck? How much time you got? It depends what you think. People ask me this all the time. I wear three hats. So I'll put my first hat on, my clinician hat. I'm glad they're here. These GOP one analogues, they do work. I 'm not saying they don't. They do. And God knows if you have a BMI of 40 to 45 and you have tried everything else and nothing else works and it's a matter of life and death, then I am glad they're here. All right, now let me put my second hat on. My scientists hat. Okay, why do they work? They work in two places. They work actually at that nucleus accumbens, which I mentioned before, the reward center. It actually seems to reduce reward. It's one of the reasons why GOP One analogues are not just being used for obesity, but for alcoholism, for drug addiction, for many things, because they're basically putting that reward system to rest, which is a good thing. Now, we had a drug that did that back in 2006, put that reward system to rest. It was called Ramana-Bant, a trade name, a complea.

72:12And what it was was an anti-Indo-Canabinoid. It was an Indo-Can abinoid receptor antagonist. It was the anti-Marawana drug. It was the anti-Munchies drug. And so it caused weight loss. And it got released in the European Union, the EFSA approved it in 2006. And within two months of its hitting the market, there were 21 suicides. And the reason is because if you suppress reward, ain't no reason to get out of bed in the morning. Now, the good news with these GOP One analogues is we've been looking for the suicide signal and haven't seen it.

72:56But we also are looking for the depression signal, and we see that a lot. So it does seem to be having the same effect, maybe not as severe as Ramana-Bant, but nonetheless, that's a downside for sure. Okay. Now, the second place it works, GI tract. It delays gast ric emptying. It slows food going through the elementary canal, especially the stomach . Okay. That's why it works, because you can't eat more if your stomach's still full, because it didn't move it along.

73:30Okay, that's good sort of, except it gives you all the side effects, the nausea, the vomiting, the pancreatitis, the gastroparuses. Stomach turns to stone 3.4 percent of all people who take GOP One analogues get gastroparuses. And guess what? When you stop the med, the gastroparuses doesn't go away. And there is a lawsuit against Novonortis right now over gastroparuses, from GOP One analogues. Not so good. In addition, you lose weight. Okay. Well, kind of weight. Turns out half muscle, half fat. Now, losing fat's good.

74:11Losing muscle is not. Losing muscle is actually a risk factor for early demise. Sarcopenia is a risk factor for early demise. Now, what else causes loss of equal amounts of muscle and fat? Starvation. And that's how the damn medicine's work. They're causing you to starve. Well, that's not the best way to do this, people. Also, only one third of people who take GOP One analogues actually respond. Two thirds don't. They don 't tell you about those. They're only telling you about the responders. And as soon as you stop taking it, all the way comes rushing back plus some because you've only bandated the problem you haven't fixed the problem. Also, not such a great thing. And then finally, let me switch to my third hat, my public health advocate hat. Now, I did say these drugs work.

75:0316% mean weight loss. True. If everyone in America who qualified for a GOP One analog got it, that would be $2.1 trillion dollars to the health care system, which is currently $4.1 trillion. So that would be a 50% surcharge over what we're currently paying. And Medicare is going to go broke by the year 2029. Anyway, without it. So you're going to put another 50% on top of that. How the hell are you going to pay for that for a 16% weight loss? Conversely, if we just got added sugar out of the diet, out of the American diet, to the level of USDA guidelines of 12 teaspoons of added sugar per day, no more, we could get a 29% weight loss and save $3.0 trillion. That's a $5.1 trillion swing for double the weight loss and no side effects. Which one do you think is better?

76:06Yeah. That's how I feel about it. There was a recent animal research study that suggested that things like as MPEC semi-glutides reduced cocaine self administration in rats by roughly 30% during treatment and cut their drug seeking behavior by 62% after a period of abstinence. Which speaks to some of the things you're saying there about GOP ones is MPEC's role in the reward pathways in the brain. So it's interesting. It's interesting. But what is that saying? It's saying that if you in these rats, if they were given these GOP one antagonists , these MPECs, these semi-glutides, they were less likely to be addicted to things. Yeah. I mean, I mean, I say less likely to be addicted. They're already addicted. They're basically choosing not to continue to consume. And again, we don't know if they're addicted to their rats. But their behaviors suggest that they're reducing the consumption of the addictive substance. And what is suggesting? This means that the GOP one is doing what? Well, number one, maybe the reason that they're not consuming more is because their stomachs aren't moving.

77:22If your stomach's not moving, you don't want to take any more. Do you? Maybe it's that. We don't know. That's one possibility. There's no question that the nucleus of Cummins has GOP one receptors. The ventral-tag metal area has GOP one receptors. And I actually gave a talk at the California Society of Addiction Medicine on those MPECs. So we know what the data show. We're still researching this and trying to investigate and figure out what it is. That also wouldn't explain the alcohol stroke because alcohol's not food. It's liquid. So it's a little different. And it definitely reduces alcoholism, alcohol consumption. So there does seem to be an effect.

78:07Understanding what dopamine does from what you said earlier, it would appear that then these like GOP ones, these MPECs are dampening. Dope means release in some way because the rats, when you talk about motivation and dopamine, the rats are less motivated to go and get more cocaine. Right. And that very well may be a good thing. And for certain people, I think we can absolutely use that phenomenon to assist them. Is that perhaps that will be a good way to help with drug introduction?

78:38Did that also mean that I become less motivated period? Yes. That's not good. Yes. That's what I'm worried about. Going back to Jenny and Dave. Jenny and Dave both have a little bit of extra weight on them. We've talked about really interestingly the whole idea that serotonin connection, love, plays in a tremendous role and stress. And so Jenny and Dave now, they're going to be thinking about their relationships and friendships and going to that run club as a way to help them downstream with addictions and other things they're struggling with. Is there anything else that Jenny and Dave who represent the typical American need to know to maybe shed some of that body fat?

79:17Number one, ultra-processed food is obesity. Now, if Jenny and Dave are under stress, if Jenny and Dave are under financial stress, if Jenny and Dave are under time stress, it's going to be really hard for them to turn away from ultra-process food. So don't expect their weight to get any better until they fix their diet. The one thing I am very sure of is that if you keep eating the same shit, don't expect anything good to happen. But it's hard. It's very hard. Some practical types of things. The first thing is that when they go to the store, don't go hungry. Okay, love that. That's the first one.

80:07I need that mistake alone. The second thing, why let's give some context there? Oh, because if they're hungry, all bets are off. They're done. Because they're more likely to reach the bad stuff. Because the best stuff's calling to them. And by the way, the best stuff's on the end caps of each of the aisles of the grocery store. And in the middle? In the middle, well, any, if you've gone into the aisles, you've gone off the rails because that's where the ultra-process food is. It's a shop around the outside, which is where the real food is. The fridges and the produce and the meats and the dairy, okay? Not to say that there isn't, you know, ultra-processed food and sugar hiding in those places too. But if you've gone into the, you know, standard, you know, aisles, you know, that's where ultra-processed food is hiding. And, you know, 73% of the items in the American grocery store are poison. So if you go into the grocery store, you already have a problem.

81:12So the first one is don't go hungry. The second one is to stay on the outside of the supermarket. Yeah. Anything else for Jenny and Dave? And most importantly, you know, I don't want them to have to read food labels because that's kind of, you know, out of bounds, okay? But they should basically, if a food has a label, it's a warning label. That's how they should look at it, okay? And if any food has a sugar in the first three items, the first three ingredients, it's dessert.

81:53That's how they should look at it. So, you know, Chinese chicken salad is dessert. Actually, not the other day I looked at my friend was drinking a can of Coca-Cola and I picked it up and I thought, "I've not seen one of these in a while." And I looked at the back of it and it said the sugar quantity in it was something like 40% in that region. It was 39 grams in a can. Yeah. That's right. I say, so 40% of it is just sugar. Correct. And people are just, there you go.

82:31No, that's why we have a fatty liver disease pandemic and sugar is fundamentally linked to things like cancer as well, right? Yes, absolutely. And we know why now. We know how, you know, through what mechanisms? What are the mechanisms? Up for cancer ? Yeah. Okay. So, first of all, in anything that makes insulin go up increases your risk for cancer because insulin's a growth factor. Okay. Secondly, because insulin causes mitochondrial dysfunction. Okay. It increases these other phenomena like, for instance, the pentose phosphate shunt and the Randall cycle and the doonova lipogenesis, which is what cancer cells need to be able to multiply and divide. Okay. So, it's basically feeding the cancer. Number three, certain cancers, particularly pancreatic cancer, have an enzyme in them called transketolase. And what that can do is that can take fructose and turn it into glucose in the cancer cell only so that when you're actually consuming sugar, you are feeding the cancer specifically. Yet, what do we give cancer patients in a sugar, which is like straight fructose? So, you are actually feeding the cancer.

83:43So, that's like ridiculous. Okay. In addition, because fructose interferes with mitochondrial function, okay, that sends a feedback mechanism to the rest of the cell to divide. Because dividing cells are in growth phase, they don't have mitochondria. That's why cancer cells don't have mitochondria. So, if fetal cells don't have mitochondria, anaer obes don't have mitochondria, they grow the fastest. You know, provided that the conditions are right. So, bottom line, anything that interferes with mitochondrial function puts you at risk for cancer.

84:20And what we see in cancer is growing. There's the incidence of people getting cancer. Is that's growing? Absolutely. And people getting cancer earlier and earlier, especially colorectal cancer. My God, the mean age of colorect al cancer used to be 50 to 55. It is now, we are seeing patients with colorectal cancer in their 30s and early 40s. This is why. Because of, because of, because of sugar, that's a huge problem. It is a huge problem. So, that's what I would suggest Dave and Jenny do to start.

84:56Okay? But ultimately, they have to get their sugar and ultra- process food consumption under control. And the question is, can they do it alone? Chances are, to be honest with you, they probably can't. And the reason is because they're sugar-addicted, and because the food industry is basically made it impossible for them to avoid. That's what we have to fix. We have to allow them the capability of being able to access real food. This is why I'm so upset with what's going on with this argument here in the United States over Snap. Are you familiar with Snap? Snap is the supplementary nutrition assistance program, SNAP. Also known as food stamps. Okay?

85:40I actually testified in front of Congress, in front of the House Appropriations Committee last year, to fix SNAP. Now, to get soda off SNAP, because soda is like the worst thing. And it's also the thing that most people use their SNAP dollars. You know, their SNAP vouchers to purchase. And it's killing people. And so, I don't think soda should be on SNAP. And so, what I did was I testified basically explaining the science in Congress. And I said that what we need to do is take the money by banning soda sales on SNAP. If people want to spend their own money on soda, that's their business. But we shouldn't be using a federal government subsidy program to subsidize their death. We should take the money that's saved from the soda sales and utilize it to improve the nutrition of those same people, you know, real vegetables, dietary supplements, fiber, water. Okay? Things that will be healthy for them. In other words, divert the monies.

86:56They didn't hear that. Republicans are trying to basically gut SNAP. They're trying to get rid of it as an entity entirely. And if they don't, they can't gut it. They will basically make it so that they take the soda away, which is good, except it's not going to improve the rest of their nutrition, because they're basically just going to take that money and rep ock at it. So, how you, you know, set these legislation agenda items up is super important. And right now, this government's not doing it. Just give me 15 seconds to explain how you can build a viable business online. The people I see winning in life don't have a perfect plan. They just take the first step and then the next and then they keep going. They stay obsessed and they stay consistent and stand store a platform I co-own and one of our sponsors is the best first step to help turn your knowledge into income. It only takes a couple of minutes to launch your business and start selling digital products, coaching, memberships or communities online. Without any tech headaches or endless setup, thousands of entrepreneurs, creators and risk t akers, you stand to take control of their future, because Stan is for entrepreneurs for those willing to

88:12put in the work and bet on themselves. If you're ready to start building, join us launch your business today with a free 14 day trial at Steven Bartlett dot Stan dot store. The messages and emails that you get from people that have heard you on podcast or if read your books or senior work in other places, what is the typical question that those people asked? If you had to summarize the question into one question, what is it that people ask you the most? Is juice healthy?

88:45Really, that's probably the most common question. You say sugar is bad, but isn't juice healthy? Is juice healthy? Juice is not healthy. Fruit is healthy. So what's the difference between fruit and juice? The fiber. Okay, fruit has fiber. The fiber reduces the rate of absorption from the gut into the bloodstream. And in doing so, you reduce the insulin response, you reduce the glucose response. You basically protect the liver. And because you've prevented its early absorption, it goes further down the intestine, where the microbiome can chew it up for its own purposes, thus feeding the gut, and generating short chain fatty acids, which are there for a metabolically beneficial, anti-inflammatory, anti Alzheimer's. Okay, and the fiber acts like little scrubbies on the inside of the colon to get rid of colon cancer cells. So you get all sorts of benefits from the fiber in the fruit. But as soon as you juice it, you've thrown the fiber in the garbage. And so well, you now have a sugar water. So eat the fruit. Don't drink the juice. Problem is, that's, you know, what that's not what the food industry's selling.

90:00What if I put the fruit in a blender and then instead of throwing out the gunk, I keep all the little bits in there? So what happens is that the blades in the revel or the Vitamix or the Nutribuliter, you know, whatever you use to make your smoothie, those blades are shearing that fiber into smithereens, into such short pieces that it can't actually act as a lattice work to sequester and prevent that absorption. So the rate of absorption in the intestine is just as fast, and so the fructose and the glucose will still get to the liver just as fast as it did before when it was juice. So that's not the answer. So making a smoothie out of it is not the answer. I was looking at the top comments from my last conversation and they're all extremely, that's a similar, but they're all incredibly inspiring. Someone here is written the top comment, which I shall pre I shall record the screen so Jack can throw it on the screen. So Stephen, I discovered Robert three years ago after my doctor told me I was pre diabetic three years on my blood levels are completely normal and everyone tells me how good I look recently. This man should be on every TV in the world, but the food industry is trying to shut him up. Follow the work

91:16and you will change your life like he changed mine. Stuart Jay, 59 years old, male in the UK. That's very heartening. I'm glad to hear that. Good for you Stuart. My friend was diagnosed with stage four prostate cancer and given one year to live. And he found Dr. Lustig and rigorously followed his advice. Keto diet, it's missing fasting, regular walking. That was two years ago. He's now in remission. The cancer is gone. I was diagnosed with pre diabetes, fibro myalgia and decided to cut out all the sugar including fruit. Not only do I lose 60 pounds in under a year, but my pain went from 10 to 1 to 2. I had more energy. My A1C dropped to normal levels and I went from being fully disabled to going back to work full-time, cutting out all the sugar is hard. I won't lie. It's also a constant, constant battle, but it is so worth it. And lastly, I listened to this podcast last year. I made a decision on December 28th, 2023 to stay away from all candy brownies, maple walnut scones and all desserts. You get the idea. It is now approaching December 28th, 2024. And besides rewatching this video, I have made another commitment to do the same thing I did last year. It's a shame that 73% of what's in the

92:40isles in the grocery store have hidden sugar in it. And so I haven't gotten radical about it, but the changes I've made have made me feel terrific. Dr. Robert is the cat's meow, and he has a giant part of in me getting me back, purring. I'm 68 and play five days a week, two to four hours a day pickleball. I love the choices I've made. I love you, Dr. You know what? I love you too. And I'm 68. Maybe when I go to the UK, we'll have a date. Well, that's lovely. She's quite a pretty Oh, very nice. How does that make you feel? Very heartened. I can see the emotion in your face.

93:37Yes, very heartened, but the problem is not fixed. The problem is fixed for each of these people, but the problem's not fixed. And because the problem's not fixed, I still have a job to do. So it gives me more strength to do it. It gives me more purpose and gives me more reason to do it, but you know, the problem's not fixed. Do you think one of the most impactful things that we could all do for our health is just to reduce our sugar consumption?

94:09I mean, that's that's job one. Okay. There are many things, but without question, that's the easiest one. And to be honest with you, the food industry should be helping us do that. The only reason the sugars in the food is because they wanted it there. They put it there on purpose because they knew when they added you by more. And exercise, how does that impact my decision to reach for sugar or not reach for sugar? Well, it doesn't really impact your desire to reach for sugar. It has its own metabolic benefits. I 'm totally for exercise. Don't get me wrong. I am completely for exercise. Exercise does many good things, but burning calories is not one of them. Okay. People think, oh, you know, exercise to work off the doughnut that I ate.

95:00Wrong. Forget it. That's not what it's about. What does exercise do? Exercise increases mitochondria. And that's good because you need increased mitochondrial reserve in order to make all that ATP. Exercise increases brain trophic factors which are necessary for cognition. And it's been shown now that exercise is one of the primary methods for mitigating risk for dementia. Okay. It increases brain-derived neurotrophic factor. It increases leptin. All of these are necessary to promote synaptogenesis and even increase neurogenesis more neurons, you know, so that they don't die.

95:40So I'm all for exercise. Exercise also increases muscle mass. And muscle mass is mitigating factor for early demise. Like I said, sarcopenia is a risk factor for early demise. So exercise is the way to undo that. Having said that, none of that had anything to do with weight loss. Okay. So if you think exercise is going to make you lose weight, you are deluded. You are under a delusion. You have adopted the calorie hypothesis. I am here to dispel. I am here to destroy the calorie hypothesis.

96:22A calorie is not a calorie. So many of the people that are listening to this conversation right now. If they're in the United States or if they're in other parts of the world that have similar health stats are diabetic or pre-diabetic. One in 10 people worldwide have diabetes and in the United States, one in three to four of adults that are listening right now are pre-diabetic. Even if you don't have a huge amount of fat on your body, you can actually 40% four out of 10, which is crazy.

96:52Yeah. That's right. It means that almost half of the people listening right now, whether you know it or not, could well be pre-diabetic if you fit into the statistics that we have here. I mean, terrifying. Oh yeah. So for this people that are pre-di abetic, that I've just found because I asked this question because there is a guy here that says his doctor has just told him he's pre-diabetic and he's listening to the show probably again . So I wanted to offer him something. His doctor has just told him that he's pre-diabetic.

97:27What should he be doing? Right. First thing, get rid of ultra-processed food from your diet and in the process, you will have gotten rid of all the sugar from your diet. That 's the first thing. See how that works. Okay. Spend two weeks doing just that. If that works, fantastic . If that doesn't work, add some exercise. Walk. Walk your dog. Okay. So on the first point, should he be using a glucose monitor to help him? Because people can get on Amazon or these are the websites. Very, you know, $20, $ 30 you can get a glucose monitor for your own. Yeah. So I am four glucose monitors. And the reason is because they are a substitute, a proxy for insulin. When the glucose goes up, that means the insulin goes up. And it's the insulin that really makes the difference. So we have documentation of the fact that by monitoring your own glucose concentration, you can see improvements in metabolic health down the line.

98:35You can foodlog. You can use the glucose monitoring. You don't need to do glucose monitoring. You can just do it with the food logging and it will still work. Bottom line, there are a whole bunch of scientists who are against using glucose monitors for non-di abetics. And they write about this routinely. They seem to write about it always in the New York Times. I am completely 180 degrees opposite on that. I think it is a very good idea. The reason that they say it is a bad idea is because if you're using the same outcome variables as for diabetes, time in range, time above range, time below range, well, these are non-diabetics. So of course, all of those numbers are going to be in the center. They're going to be in the time in range. So it looks like there's no benefit to that.

99:25That's not the point. The point is the downstream outcomes which come three months later, they're not looking at that. We have those data. We are looking at that and the data are very good. Do you know Joe and I think is really, really useful with those CGMs, those continuous glucose monitors that you can buy online super cheaply? Is they just educate you on the impact that different foods you might have thought were healthy? Like the juices we talked about? Like rice?

§03Transcript — part 3

99:53Yeah. Like rice. That's actually one of the big things I don't do. There's two things that shock me. Three things that have shocked me over the last couple of years that I thought were healthy. So I grew up thinking that orange juices were healthy. I remember being a young kid and getting the sunny delight out of the fridge and like glugging it because I had seen on the advert, it said vitamin C or something. And I thought, oh, vitamin C, good, glug it. I've come to learn.

100:17That was their subterfuge and you were a victim. I was a victim and I would like compensation. Sunny day. I think the entire UK population, the US population deserves compensation. There's a young lady in the comments section who watched our conversation last time. She said, "A quote from this doctor that I loved and I've never forgotten is any food that is linked to a television commercial should not be consumed brilliantly sad and a great boundary to put in place." Yep, that's right. Any food that is linked to a television commercial should not be consumed. It's so true. They don't put cucumbers in television commercials. Nope.

100:57Not enough marketing money. Not enough margin. So Sunny day that's orange juices, generally, I don't drink any juices anymore. I haven't for years now. The other one was white rice. I thought that was healthy growing up. That was really, really healthy. And then I did a continuous glucose monitor with a company that I'm an investor in called Vizzoui. And it gave me this. It was like, it was horrific. The impact on my gut microbiome and my glucose levels. And the third one was tomato ketchup. I didn't know there was so much bloody sugar in most ketchup. In fact, Heinz ketchup has high fructose corn syrup.

101:39Madness. And that's the value of getting a continuous glucose monitor. Even if you just run it for 14 days, is you'll learn your relationship with these things you frequently eat. And most of us are frequent eaters. We eat the same kind of things. And you can make some trades. What is the most important thing we haven't talked about that we should have talked about, Robert? I know what we haven't talked about. Psychedelics. What would you like to talk about with psychedelics?

102:07Psychedelics are serotonin. A big dose. A big glug of serotonin . I don't know what once. What serotonin does is it provides you with this sense of compl acency of eutomonia, of contentment. Serotonin is necessary to rewire areas of the brain. You can actually see it on MRI. So actually leading to synaptic rewiring. Think of it this way. I just can't find that just on the point. You're not saying that psychedelics create serotonin. You're saying that they are the same. They are serotonin mimic or. They mimic serotonin.

102:48Think of it this way. You live on a mountain with snow. And you have to every week go down to the general store at the base of the mountain. And you ski down there. And you ski down there. And the snow falls and you ski down there. And soon what you've done is you've created ridges in the snow for you to get down the hill. And they freeze. And soon the only way to get down the hill is through the ridges that you've created. You are now basically in a rut. You have trapped into that path. There's no other way out your house. Other than those ridges that have frozen in place. That's what's happening in your brain. You can't un think your way out of it because that's the only way you know.

103:55psychedelics are like a huge enormous blizzard filling in the r uts filling in the ridges. So you end up with a pristine, you know, snowbank for you to be able to basically ski any which way you want. It's your way out of your rut. And what we have in America and UK too is a whole lot of people with set of belief systems that have put them into ruts that they can't think their way out of. Now, can this be done without psychedel ics? Absolutely. But it's hard.

104:32psychedelics are a way to shall we say hack that belief system concept and allow you to rethink your own life and the life of the people around you and how you interact with them. And we need more research in this to solve mental illness and also improve the well-being of sizeable portion of the population. I'm a big fan of the research taking place with into the psychedelic field. I actually spent a year of my life in what I believe is the biggest psychedelics company in the world as an investor. And then as a director in a capacity where I was helping to drive fundraising through marketing and then the company is now a public business that's doing a lot of the clinical studies. So which way is it? It's a tie-life sciences. I obviously compass pathways as well. I'm an investor in that company and a big fan of what maps are doing as it relates to using these molecules for mental health disorders and treatment-resistant depression, PTSD, anxiety, etc. And it's so shocking to me that it's taken so long to well, they got a bad rap from Nixon back in the 1970s and I understand why. By the way, no one should do psychedelics alone. You do them with a guide, you do them with someone you completely trust, where safety is paramount, and they can be

106:13really remarkable. And we talk about sets and setting, which is hopefully they'll be done in clinical settings with, as you say, with a practitioner. Yes, that's the only way they should be done. Dr. Robert, we have a closing tradition on this podcast where the last guest leaves a question for the next not knowing who they're leaving it for. I knew it was coming. Yes, he did. Looking at your life and the lives of others, how would you describe the journey of life and how to approach it?

106:39When you come out of the box, when you're born, you already have neurons and synapses and neural pathways that have developed, even though you've had no experience. The experience will either solidify those or destroy them. Ultimately, those turn into belief systems. Almost every belief system that you thought you understood about how the world works is wrong. You have to be open to the fact that all the things you thought were true aren't. And if you are that open with yourself, you will know yourself, and if you know yourself, you can be happy. But if you believe your belief systems and you've never questioned them, you're never going to get there. Amen.

107:58Robert, thank you so much. I mean, I say to some people sometimes at the end of these podcasts that they're doing good in the world, but you're quite frankly saving a lot of people's lives. I mean, the fact that all the top comments and the videos seem to be dominated by the same narrative that you've saved someone's life, you've improved their life is . I mean, is there any higher work one can do with their life than improve the quality and duration and health of someone else's life?

108:22And that's exactly what you're doing. It's what you've done through your public advocacy work. I know you recently spent some time with Prince Charles in the UK, which is incredibly exciting. The King of England talking to him about health outcomes and all of the work that you've been doing. And it's what I'm wondering is to be invited by him to him asking for your opinions and your perspective on health, which is something that's quite close to the heart of the King.

108:47And then through these books, these incredible books that I have in front of me here, which I'm going to link all of them below. This one's a new, right? So this one's coming out of September 16th. Okay, so that'll be out by the time the conversations I believe. And these incredible books, I mean, there's so many of them that I can't pick a favorite child, but they're all incredible, depending on where people are at in their lives and what they're trying to understand. Robert, thank you so much. It's been my pleasure.

109:13Make sure you keep what I'm about to say to yourself, I'm inviting 10,000 of you to come even deeper into the dire of a CEO. Welcome to my inner circle. This is a brand new private community that I'm launching to the world. We have so many incredible things that happen that you are never shown. We have the briefs that are on my pad when I'm recording the conversation. We have clips we've never released. We have behind-the-scenes conversations with the guests and also the episodes that we've never ever released. And so much more.

109:43In a circle, you'll have direct access to me. You can tell us what you want this show to be, who you want us to interview and the types of conversations you would love us to have. But remember for now, we're only inviting the first 10,000 people that join before it closes. So if you want to join our private close community, head to the link in the description below or go to DOACcircle. com. I will speak to you then. (upbeat music)

— A LITTLE MORE TO THINK ABOUT. —