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Charlie Houpert: Charisma Teacher: Psychology Of Why People Don't Like You! People Are Attracted To These Traits! The Secret To Being Instantly Likeable!

Episode 2025-02-032025-02-03English

Guests: Charlie Houpert

Charisma Teacher: Psychology Of Why People Don't Like You! People Are Attracted To These Traits! The Secret To Being Instantly Likeable!
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§01Transcript — part 1

00:00The thing I think about most, especially when I'm on the go, but also when I'm sat here in the Diary of a CEO studio, is the Wi-Fi and internet that we have to work with.

00:08In fact, any time I'm filming away from the studio, one of the first things I do is when I arrive, I open up an app and do a speed test to see how strong the signal is.

00:16And the number of screenshots I've sent to my team about Wi-Fi signals at different locations is actually pretty crazy.

00:21It matters that much to me because it's such a competitive advantage to have fast Wi-Fi.

00:26Because on any given day, if I'm recording, let's say, hours and hours of footage with a podcast guest, I then often have to have my team send that across to our London team who then do the edit.

00:35So fast Wi-Fi and internet is not a nice to have, it is absolutely business mission critical.

00:39So when it came to finding the best provider who could supply internet and Wi-Fi to our new LA studio, which I'm sat in right now, we looked at every single option.

00:47And of all the providers, the one that came back with the steadiest connection, as well as being the cheapest, was today's sponsor, Spectrum Business.

00:54Spectrum Business keeps businesses of all sizes connected with fast, reliable internet, advanced Wi-Fi, phone, TV and mobile services.

01:01Millions of business owners already rely on Spectrum to keep their operations connected.

01:05So if you want to join them, head to spectrum.com slash business to learn more.

01:09That's spectrum.com slash business.

01:11Restrictions apply.

01:12Service not available in all areas.

01:15I want to go through these five habits that make people instantly dislike you.

01:18Yes, yes.

01:19So, these are tiny little things that a lot of people do without even realizing that they're doing this sort of stuff.

01:25First one is...

01:26Oh my god, it's so true.

01:28Charlie Hooper is a leading...

01:30Expert in charisma and confidence.

01:31His insights and practical techniques have helped millions of people master communication and body language.

01:36To thrive in both personal and professional relationships.

01:39How important is charisma and confidence?

01:41It's perhaps the most underrated piece of success.

01:43And it's your ability to speak with conviction.

01:45The ability to influence someone.

01:46Ability to connect with people.

01:47I mean, look at Donald Trump.

01:48He talked his way into the literal presidency of the United States of America.

01:51It's so incredibly powerful.

01:53And is it something that you can learn?

01:54Yeah, and I'm a testament to that.

01:56Because growing up, I was invisible.

01:57Not making new friends, not forming connections.

01:59I wasn't dating because there was this fear that I would get hurt.

02:02Where did that come from?

02:03Part of it is through the experiences that I had.

02:05One of them was being sexually abused.

02:08And I felt disgusted with myself.

02:15I was struggling and frustrated with the compensations I'd made as a result of it.

02:19And so I learned all the tips and tricks to develop confidence and became a completely different person.

02:25And we're going to go through all of them.

02:27Amazing.

02:27So there's prey versus predator movement, which is tremendously valuable for first impressions.

02:31And then there's the charismatic traits, which women are attracted to.

02:34The 60-second hack to establish trust and respect.

02:37And then I have six charismatic mindsets for success.

02:39And there's plenty more.

02:40Listen, I've got time.

02:41Okay, so let's break it down.

02:45I find it incredibly fascinating that when we look at the back end of Spotify and Apple and our audio channels, the majority of people that watch this podcast haven't yet hit the follow button or the subscribe button, wherever you're listening to this.

02:58I would like to make a deal with you.

02:59If you could do me a huge favor and hit that subscribe button, I will work tirelessly from now until forever to make the show better and better and better and better.

03:07I can't tell you how much it helps when you hit that subscribe button.

03:09The show gets bigger, which means we can expand the production, bring in all the guests you want to see and continue to do in this thing we love.

03:16If you could do me that small favor and hit the follow button, wherever you're listening to this, that would mean the world to me.

03:20That is the only favor I will ever ask you.

03:22Thank you so much for your time.

03:24Back to this episode.

03:28Charlie, hundreds and hundreds and hundreds and hundreds of millions of people have benefited from your work and tens of thousands of people have been through your university learning about something.

03:40If you had to explain in your own words what it is that you're doing for those people in a simple way, what would you, how would you say that?

03:48Take all the situations where you're interacting with another person, whether it's at your work, dating, friends and groups, and take the times that you're feeling that you're not

03:57grounded in that sense of confidence that you maybe have when you're sitting at home on the couch with your friend or your family and bring the best version of yourself to those situations.

04:05I think a lot of people also want flowing conversations.

04:08They want to feel like themselves.

04:10They want to be the person that is respected and is admired.

04:14When they walk into a room, they want other people to notice them.

04:17That's one of the big ones that we hear from guys is they want to be the person that anytime they enter a room that women and men take notice of them.

04:23It usually is an acute thing.

04:25So a lot of people show up because there's a girl that they liked and it's not going well or something like that.

04:31Or they went out for a promotion and somebody that they felt was less qualified then wound up getting the job.

04:36So they come in with a very acute.

04:39Social situation that they would like to change.

04:41They'd like to get the girl.

04:42They'd like to get the job.

04:42They'd like to be the leader in their friend group.

04:45But when people have gone through the course, what I see is they speak more about a sense of joy in life and confidence.

04:51Because I think that if you feel disconnected from people, I actually read a thing this morning that some

04:56I said, you know, I came here and I started applying your ideas and I got more tips at my job as a waiter, which was really cool.

05:02But also I felt as if I had fallen into nihilism.

05:05Like I was just, things didn't matter anymore.

05:08And my ability to connect with people is shifting that for me.

05:11I feel more connected, less nihilistic.

05:15It's interesting because when people hear words like phrases like body language and charisma and confidence, they sound like tips and tricks and stuff.

05:23But when I think about the impact that these things have had on my own life, when I think about even presidential elections and how our society

05:31is designed and who rises to the top and who doesn't, so much of it seems to depend on whether you understand naturally or through learning the skills, how to be charismatic, confident, how to sell, how to get someone else in some situation

05:45to believe you, to buy into what you have to say.

05:48Um,

05:49So I guess my question to you is how important is it?

05:52Like someone that has the skills that you teach people versus someone that doesn't, how much of a trajectory shift is that going to be, do you think, on their life?

06:03To me, so there's the external question of what is it going to allow you to achieve in the world?

06:07And then there's the internal question of what is your subjective experience of your life?

06:11Starting with the internal, to me, it's almost everything.

06:14Like if you feel disconnected from the world, it is very, very hard to feel good, no matter how much money you have, no matter how much your six-pack abs are working for you.

06:23Like even if you have adulation and you have things.

06:26But you feel disconnected from the people in your life.

06:28It is very hard to feel good.

06:31On the external side, I think it's tremendously underrated.

06:34And I think this is why people didn't see Donald Trump coming.

06:37Because does he have the best policies?

06:39Does he have the best record?

06:40Does he have any of these things?

06:42He is clearly someone who has gotten to where he has by talking.

06:45He talked his way into the literal presidency of the United States of America.

06:49And if I look just at my own life, at people who were advancing at work, and then when I started focusing on this stuff, it was not the best analyst.

06:58There was a guy who was a better analyst than me, and he did not get the off-track promotion that I got.

07:04And it was just because I'd made–

07:06closer connections with the president of the company than he had.

07:09And so I think it's wildly underrated.

07:12I think a huge myth that people get is that if you get good grades, do what is asked of you in the job description, are generally kind and friendly and speak honestly, that things are just going to work out for you.

07:24But there is a missing piece, which is do other people connect with you and like you and want you to succeed?

07:29And I think it's

07:30perhaps the most underrated piece of success, which is why I put all my attention there.

07:34This wasn't like a play at making a lot of money or having a big YouTube channel.

07:37It was the highest leverage point that I felt and experienced in my own life.

07:41And is it something that you can learn?

07:44That is, yeah, I said there was a big myth.

07:46This is probably the first or second biggest myth is that you can't learn it.

07:49And I believe that for, what, 18 years of my life.

07:52So the first portion of my life was charisma.

07:56is being able to throw a football better than the other kids, right?

07:59Charisma is just the thing that you have at 13 that I definitely didn't have.

08:03And it was only around 18, 19, 20 that I realized that the way that I approached people in conversations had a dramatic impact on the responses that I got.

08:13So it is most definitely something you can learn.

08:15I feel like I'm a testament to that.

08:17And, you know, people have gone through the course.

08:20Also feel that.

08:21And if someone hasn't seen your YouTube channel, what is it you're doing on that YouTube channel?

08:25So say that, you know, we've got someone listening now and they've never heard of your channel before.

08:31Can you explain exactly what you've done on that channel, how long you've done it for and how many situations you've looked at over the last decade?

08:37Yeah.

08:38So...

08:39Basically what I would do is I would look at moments.

08:42It started with a Bill Clinton debate.

08:43That was the first video that I ever did.

08:45And there's this debate moment where Bill Clinton and George Bush Sr.

08:48Are having a town hall.

08:49So it's them communicating directly with people.

08:52And it's known as the moment that Bill Clinton won the election.

08:55And it's him going up to this woman and just she asked some question about politics or the thing.

08:59And he goes up and he says.

09:01How does this impact you?

09:02And he looks her dead in the eye, and you can tell she's just– she's feeling it.

09:05She's connected with him, and he gives his answer.

09:07So it's us breaking down those sorts of interactions.

09:12Some of them are in politics.

09:13Some of them are on talk shows, and some of them are scripted TV shows where I'm just saying, hey, this is obviously a script, but it would work in real life if you did it like Jon Snow did in Game of Thrones or something.

09:23So we use that sort of as the hook because–

09:26A lot of people weren't looking.

09:27Charisma was not a topic that anyone was interested in 10 years ago.

09:31So we would hook people with Game of Thrones or this famous person, but the content of it would be how to handle a group interaction or how to lead more effectively.

09:40And these were things that I wasn't necessarily learning from these videos, but I was learning elsewhere in my life and then commenting on what I saw in these videos.

09:48And that really connected with our audience, and it's helped us get, I think, 6.8 million subscribers at this point.

09:54It's incredible.

09:55And it's actually such an unbelievably powerful way to do it by showing both real world examples, but also fictional examples.

10:01And I was even watching you break down certain interviews that the famous Jordan Peterson interview with Kathy Newman.

10:08Kathy Newman.

10:08That one's great.

10:09And you break down exactly what's going on on kind of both sides and how Jordan ultimately ends up winning that argument by...

10:18Kind of holding his position and Kathy trying to put words into his mouth, et cetera, all of those things.

10:22But you break it down, you break down moments from history, moments that we all know from movies and tell us exactly what's going on in terms of like human connection, conversation, persuasion, leadership, influence in those situations.

10:34Incredibly fascinating.

10:35So let's talk about you.

10:36Yeah.

10:36Because people will look at you now sat here and they'll think this is a guy that's always had confidence.

10:40You're a good looking guy.

10:41You're someone that is clearly a great conversationalist.

10:44You exude charisma.

10:46But if we were to wind back, I know that that's not always been the case.

10:50Yeah, yeah.

10:51So take me back.

10:52You did your research.

10:53So...

10:54I grew up extremely shy.

10:56And still am today, an introvert.

10:57I mean, you could probably see if you flash five or six minutes back to the beginning of this interview.

11:01Like, I started off nervous.

11:02I feel very comfortable now, but my default state is one of shyness, reservedness, and nervousness.

11:09And so that was just how I was for the long time.

11:11And when it came time to graduate high school, they had these superlatives that they would give out.

11:15And I had a class of about 500 people.

11:17And my superlative was most likely to break out of a shell in college.

11:21So I was well-known, but I was well-known for not saying a lot.

11:26So people like didn't know me and then voted for me as the person who one day would show up and reveal themselves to the world, I suppose.

11:35That didn't happen.

11:35I didn't break out of my shell in college at all.

11:38I continued to do the same.

11:39I had a small group of friends.

11:40I wasn't like–

11:42dating or anything like that.

11:44And then it was only when I was about 19 years old that I studied abroad and had gotten so sick of the experience for me at that time in my life of having a massive crush for usually a year.

11:58Forming an entire relationship in my head that we would one day have, and then having that not materialize because they weren't interested or if they were interested, I could quickly talk them out of being interested just by my general awkwardness.

12:11That had happened so many times that I was done with it and frustrated.

12:14So when I went abroad, I made it a mission to figure out what was going on and shift it.

12:20And it was actually very helpful.

12:21And when people ask me, how do you begin to change these things in yourself?

12:25Shift

12:26Changing your environment is so impactful, probably one of the most impactful things because what you don't realize is that your friend and family who love you very much tend to not like shifts that you make to your habits, particularly the way that you socialize with other people.

12:40But when I gave myself the freedom of being abroad.

§02Transcript — part 2

12:43I tried everything.

12:44I worked on my eye contact.

12:46I read every book and would just run little personal experiments, some of which didn't go well.

12:50There was one period of time I remember where the experiment was big eyes.

12:53So I would walk around.

12:55It was so nice to meet you.

12:56And you immediately recoil your head.

12:58I swear I did that probably for a week until somebody said, dude, what are you doing with your eyes?

13:03Stop.

13:03Really?

13:04Yeah.

13:05He was a good friend.

13:06I appreciate him for that.

13:08But it was just mini experiments.

13:10And I started them while I was studying abroad and I continue when I came back.

13:13But by the time that I did come back six months or a year later.

13:17The word in the college campus was like, what happened to you?

13:20You are a completely different person.

13:23You are outgoing and you seem capable of talking, particularly to women at this case.

13:27And then friends were all of a sudden asking me, what should I do?

13:32And so that started sort of a second phase of my life where this was–

13:36The primary focus day to day, you know, after like eating, drinking and maybe getting some money in order to pay my bills,

13:43other people, how to influence them, how to interact with them, how to get better friendships, how to talk my way into a job, you know, all of those sorts of things became the primary focus for me.

13:53Just to spend a second going back to how.

13:56what your sort of internal monologue was like through the awkward years of your life.

14:00How did you feel and what did you think of yourself?

14:04Like if I'd asked you, what do you think of yourself back then?

14:07And you were to answer it honestly, what would you say?

14:11Honestly, which I couldn't have done, but I will tell you, I'm ashamed.

14:15Would have been what I would have said.

14:16And I didn't like, I didn't know this about myself, but like, I didn't have the right to speak up.

14:24Like it, people wouldn't have liked it.

14:25I had, I remember I had one guy and it didn't even bother me because I suppose it connected with how I felt, but he said, Charlie, you're so normal that you're invisible.

14:34And I think that was by design.

14:36Like blending in became a way to be unseen and a way to be safe.

14:41And I wasn't picked on.

14:43You know, like all of those things never happened just because I was there but not in a way that was noticeable.

14:49The problem with that is, yeah, you're safe.

14:50You don't get picked on.

14:51Nothing happens.

14:52But also nothing happens, right?

14:54You're not making new friends.

14:55You're not forming connections.

14:56Other people were forming new groups and expanding, and I was not.

15:01So there was a huge disconnect between how I felt in a more public setting and how I felt in more intimate private settings.

15:06And did you look at some other people who didn't seem to have those challenges as, I don't know, biologically gifted?

15:14Yeah, freaks of nature.

15:15Is that what you thought?

15:16Oh, yeah, totally.

15:17There was clearly– the thought that something could shift in me to get me to have a different response didn't occur until I was 18.

15:2618 or 19 years old.

15:27And I think that's a really important shift for a lot of people is where you start recognizing that it's on you.

15:35It's your responsibility.

15:36And the way that I put it at the time was it's always my fault.

15:40So what I carried from 19 to say 28 or 29 was if this interaction with you and I or anyone doesn't go well, there's something that I could have done differently in order to make it go well.

15:51And so that gave me this fuel to constantly adjust because I was going, okay.

15:56That one didn't go great.

15:58What could I have done?

15:58Where did it break down?

15:59It was three minutes into conversation, but I felt they sort of dropped off when I started answering that question about my boring job in a really boring way.

16:07So let me in this next interaction talk about my job in a way that is a bit more exciting.

16:11And so I was–

16:13really spending a lot of time obsessively reviewing and talking with my co-founder and best friend at the time, like what happened, where did it break down, what could we try differently, and then running these experiments.

16:23It was genuinely an obsession and a thrilling one at that.

16:27What was the difference between the guy who went...

16:31On holiday that day on the plane versus the guy that came back in terms of skills or knowledge?

16:36What was the actual difference in the person?

16:41A willingness to stick your neck out there was the big thing.

16:45So one of the primary things that I did when I went abroad was ask questions that I otherwise would have kept to myself.

16:53So I was in a town, a small town.

16:56Costa Rica called her radio.

16:57And I showed up.

16:58I don't speak Spanish, right?

17:01So there's even more reason to, oh my gosh, I could make a mistake and it could go really bad and I could be bumbling.

17:07But I made a rule that I was going to ask, if I didn't know where my classroom was, I wasn't going to like sit with my piece of paper and try to work it out on the map.

17:15I was going to ask a human.

17:17And when it came time to figure out where there was a good restaurant or a good place to go out at night, I was always going to ask someone.

17:23And thanks to that habit, as well as the friendliness of Latin people, that extended my comfort zone and gave me a number of experiences of you put yourself out there, something magical happens.

17:35So that is the easiest tip that I can give is one more sentence.

17:40So when people ask me, like, what is something that I can do to work on my charisma?

17:43I would say you have dozens of interaction in a day if you're in any sort of populated area.

17:48You have an interaction with the Uber driver.

17:50You have an interaction with the person behind the counter.

17:52You have an interaction with the person who you get into an elevator with.

17:55And there's usually a prescribed amount of social interaction that you have.

17:58Maybe it's hay.

17:59Maybe it's even less than hay.

18:00The advice that I give to people is if you want to get started, one more sentence.

18:05One more sentence than usual.

18:06So as you get into the elevator and the normal sentence is what floor.

18:10Anything in addition to that.

18:12What floor are you in?

18:13Oh, have you lived in this building for a long time?

18:16And all of a sudden, you get to know your neighbors because the person that is just the elevator person who you're putting them on floor three now has a name.

18:23And every time it sort of compounds.

18:26And expands and you get to have a wider social circle.

18:28So that's just one piece of the things that I would work on, which is one more sentence with people.

18:33But there's plenty more and I'm happy to dive into first impressions and all that kind of stuff.

18:38Okay, so first impressions.

18:39Yeah.

18:40The big thing that I got wrong, and I see almost everybody get wrong, and it's bad common advice about first impressions, is that just the best way to get people interested in you is to be interested in them.

18:52And what I found is that that is generally true, but it ignores the realities of status, which is I'm sure you experience this.

19:00But a lot of people come up to you.

19:01They're very interested in you, but that doesn't mean that they're going to make a good first impression on you.

19:06It means that you might have compassion for them.

19:07It might even mean that you might feel love for them, but it does not mean that you're going to want to follow up and spend time with them.

19:12Probably you've experienced, I don't want to follow up with this person and spend time with them, even though I see their sincerity of their interest.

19:18No comment.

19:20And I've been on both sides of this, right?

19:22I've been the person who is just so interested in you.

19:26There's a few things that if you just do this before expressing your interest in somebody, it changes the whole game.

19:31So fun, trust, respect.

19:35If you, and this can take 60 seconds or less, can communicate that you are fun, that the person can trust you, and that there is something to respect about you, and then you express your interest in that person, it will completely flip the dynamic on its head.

19:49So we can break it down.

19:51Please.

19:51Fun.

19:52There's a ton of ways to handle this, right?

19:54You can crack jokes.

19:55You can do all sorts of things.

19:56But the easiest way to add fun to an interaction is you take the first question that almost everybody asks you, which is, how are you?

20:03Right?

20:03These are the gimmies that we just say, fine, good, how are you?

20:06Oh, there's a fire, whatever.

20:07And be more enthusiastic than fine.

20:09I would always say be better than good.

20:12So if somebody comes up to you and they say, how are you doing?

20:14You can be fantastic or wonderful or great or ecstatic or electric.

20:20And there's a whole separate conversation about how to make this real inside of yourself because I'm not asking you to paper over anything.

20:26I think that was a mistake that I made early in my charisma career of just too much fake it till you make it.

20:33But if you can genuinely cultivate those feelings and share them, that level of enthusiasm is fun.

20:37Crack a joke, you got fun.

20:38Okay.

20:39Trust.

20:40This is a lot of nonverbal stuff, you know, eye contact, body language, the way that you shake someone's hand.

20:46But it also comes down to if the person feels like you are trying to get something from them.

20:52And there's a number of things that tip us off to this.

20:54But one of these is when you overqualify yourself, which is in direct competition with this need to establish yourself, right?

21:03So there's these– we want to establish that we're interesting people.

21:06We have things going on that you might want to connect with.

21:09But if we drift over into name dropping and selling, we're going to alienate the trust.

21:13So the place that I focus most on with people is.

21:17In most places that I've been, how are you?

21:20Where are you from?

21:21What do you do?

21:22Are like three of the most basic questions.

21:24Go to a college campus.

21:25It's what?

21:26What's your major?

21:27We all have these, and you can think of them now if you're in the audience.

21:28We have these things that we hear all the time, and we probably have habitual answers to them.

21:33Yes.

21:33And these habitual answers are usually not great.

21:37Yes, mine are so bad.

21:38Yeah.

21:38I just remembered mine, actually.

21:40People come up to me and they say, God, you've been so busy.

21:42And then I'll say something like, yeah, always.

21:45And then the conversation's over.

21:47Yeah, yeah.

21:47They've got nothing to hook you to or hook onto there.

21:50So you're able to get away with that.

21:52And one of the things that people do is they build a tremendous amount of confidence and power.

21:55And then all of a sudden you can drop this to a degree because people are still interested because they know you from Dragon's Den or some other things.

22:02But if you're out there and you don't have that yet, like I didn't when I was 19 and 20, or you just want to have more engaging conversations and you want to bring in people that you genuinely connect with, reverse engineer the conversation that you would like to have.

22:15So you could– one of– I have six charismatic mindsets that I think about.

22:19One of them is go there first in humanizing the interaction.

22:22And so this can mean–

22:24If you're in a group of people that are all really stiff and nervous because they don't know if it's okay, crack the first joke.

22:29Be vulnerable first.

22:30Give the first compliment.

22:31Like lead the interaction in the way you want to go because that's what everybody wants.

22:35Like we don't want to be suits.

22:37We don't want to be roles in a company.

22:39We want to be humans.

22:40And that stuff is– everybody wants that.

22:43And whoever goes first becomes the leader.

22:46Okay.

22:46Okay.

22:47So– In your interactions, you're getting asked, are you busy?

22:51So if you could go there first and do the thing that you're wanting.

22:56them to do and work that into the answer of how you're busy or are you busy?

23:01That is going to lead the conversation in the direction you want.

23:03So as a, for instance, I don't know if this is, are you busy?

23:06You know, I have been, but one of the things that I've really been struggling with that I haven't figured out yet at this point is, you know, I'm having some relationship issues or I'm having this or that and the other thing, but like sharing the real thing a level down beneath the surface level stuff that you're tempted to share with people

23:21is going there first and making it okay for them to do it.

23:24And then you say, what about you?

23:26Versus.

23:27They say, hey, how's it going?

23:30You're so busy.

23:30You say, oh, yeah, man, been busy.

23:32How about you?

23:33They're just going to match you, especially given your power as the leader of the company.

23:38They will just match what you do.

23:41But if you go there first, you give people permission to go deeper.

23:44So a lot of people, for instance, what they might want is they want– the thing that they care about is they care about–

23:50Their job, they love what they do and they're really interested or maybe they hate their job and they care more about their free time and their hobbies and the extreme sports that they do.

23:58So in these questions of how have you been, what do you do, where are you from, I have a worksheet in our course that helps people

24:06walk through what a good answer could be that would leave hooks for the person that is an extreme sports enthusiast or does have an interest in that particular niche that they're interested in to hook into.

24:17But if you were to ask me where I'm from and let's say that I want to connect with you in a number of different ways, but the thing that I really want you to know is that I have an interesting business.

24:24I could say.

§03Transcript — part 3

24:26I'm from Philadelphia.

24:27And we're done.

24:29Oh, cool.

24:29I've been to Philadelphia.

24:31Or no, my friend's brother went there.

24:32Is it cold in Philadelphia?

24:34Like this is where we're going to go.

24:35Now we're on weather and sports, which is where most conversations go.

24:39But if I say, you know, I grew up in Philadelphia, but I never really fit in there.

24:43Like a lot of the people in that area wind up spending their whole lives within 20 minutes of where they were born.

24:48And so I traveled throughout my 20s and lived a bunch of places, but I now live in LA just because it's the right place for my business.

24:55And I end there.

24:56The next question that is coming from you is probably, oh, what's your business?

25:01Or where did you travel?

25:03So if I give you a number of different options to hook into here, you're going to take the one that you're most interested in.

25:09And so what I would try to do in these answers with myself and what I advise people to do is take the three topics that you know you'd love to talk about.

25:15Like you'd love to talk about your travels.

25:17You'd love to talk about your business.

25:18And you'd love to talk about philosophy or whatever it is.

25:21And find a way to just leave little crumbs in these common answers that give the right person the invitation to talk to you about that thing.

25:32And this is something that I found really like small talk can suck.

25:35It's very draining to sit here and like, how much more can I say about the weather or local sports team?

25:40I can't keep doing it.

25:41But when you do these sorts of things, man, it opens up the opportunity for connection so much more quickly in interaction.

25:48I hate small talk.

25:48Yeah.

25:49I really hate it.

25:50I find it really draining.

25:51I find it so fake.

25:52And I kind of want to get on to the real stuff.

25:57So you're saying that's how to do it, to leave sort of crumbs in my response that will send us down a more interesting pathway in conversation.

26:05To really think through how do I and what do I want to connect with people over, right?

26:09It's not the weather and it's not the local sports team.

26:11It is, in my case, I want to interact with people that are interested in the same sort of like YouTube space that I'm interested in.

26:19That's one of the things.

26:20Beforehand, I thought that I knew about people.

26:22I was like, I could tell who that guy is.

26:24I know what kind of life he has.

26:25But when you start leaving these clues, people surprise you.

26:29The types of connections that come from people that you wouldn't expect are–

26:35I don't know another word other than like magical.

26:38It's very special to see that the world is full of opportunities where once you saw it as I already know what's coming from this person.

26:45It's just going to be a boring small talk conversation.

26:47And to find that that person could be someone that you do business with or become very close to or winds up being the brother of someone that you date is very exciting to me.

26:58There's a real mindset shift in that, like seeing the world differently as a set of opportunities versus this sort of like fixed thing that you just have to navigate.

27:07Yes.

27:08And also there's a playfulness that can be brought to it as well.

27:11So one of the other things that I talk about is flirting with the world.

27:15So what I mean by this is that when you go out and you're flirting, you tend not to be literal in your answers, right?

27:24There's a playfulness.

27:26You're going to joke with that person.

27:28And what a lot of people do, and I'm guilty of this all the time, is when you're checking out at the store, you're doing anything, you are very literal in your answers.

27:36Can I help you with anything today?

27:37Can I get one other thing?

27:38What floor are you on as you get in the elevator?

27:40And if instead of I'm on floor three, you say, I don't live here.

27:43I'm just casing the joint for rubber.

27:45It's just like that little stuff that is playful, that is what people are dying for.

27:50We're just– so many people are on autopilot.

27:52And when you bring that playfulness, that little flirtatious energy to men, women alike.

27:56Things open up in a very fun and exciting way.

28:00Does that come from confidence?

28:02Because I've noticed that I'd certainly flirt with the world more now that I feel like I have a greater sense of confidence that I didn't have when I was 18 to 25.

28:12Yeah, I think it's a circle.

28:13I think...

28:14It absolutely comes from confidence.

28:16When you feel good, you bring that playful energy to the world.

28:20And I learned to develop confidence by there was a time of faking it till I made it where I wasn't comfortable, but I had this rule in my head.

28:28I'm in the elevator.

28:28I have to say the thing right now.

28:31That's what I did.

28:31And then the interaction went well.

28:33And now I'm building these reps of good experiences where I'm seeing that my belief about the world is this place that I just had to make it through is not true.

28:41There's fun opportunities everywhere.

28:44I really want to make sure I've got everything on this first impressions point as well.

28:48Is there anything else that I need to be aware of?

28:49You talked about nonverbal cues.

28:51And I mean, there's so much information out there that says nonverbal cues are.

28:56that then may be nothing.

28:57Do you think they matter?

28:58And what are the most important nonverbal cues when it comes to making a good first impression?

29:03One of the ones that I see is prey versus predator.

29:09Prey versus predator movement and prey versus predator gesticulation.

29:13So if you think of an animal that is a prey animal, like a little bird or a little rabbit, they're very like herky-jerky and they dart.

29:22And you think of a predator, you think of a lion or like this like sort of languid, slow movement.

29:28Now, you don't have to dial it up to sleepy lion level.

29:31But one of the things that you see with people that feel very afraid is that they dart.

29:37Their eyes are very darty.

29:38The hand goes in, the hand goes out, goes back into the pockets very quickly.

29:42A bit of slowness to your movements, a bit of calm, especially if you're an anxious person, can help a lot.

29:49That doesn't mean you need to lower the energy, but it just means you can slow things down a bit.

29:53The other thing that I find is this is almost pre-first impression.

29:58If you're out at a social event, right, you're at a networking event, you're at a bar, I think a lot of people do not realize the intuitive sense that others have for what is going on around them and interactions they're not directly in.

30:13And so what will happen, and this is connected to the prey thing but not identical, is that people go out to a networking event and they feel very uncomfortable in their own shoes.

30:20And so they're looking at their phone or they're standing by the bar and they're sort of looking around for something or something.

30:26someone to rescue them from their loneliness.

30:29And when you can shift that to, I am going to be comfortable where I am.

30:35I'm going to find one person.

30:36My friend and I would go out to the bar.

30:38And the rule that we had was the most interesting place in this entire bar is the space between our noses, right?

30:44It doesn't matter.

30:45You can say whatever you want.

30:45You can be like, I'm terrified here.

30:47I'm so scared.

30:47I wish I could go home right now.

30:49But we have to engage with one another.

30:51It was remarkable how much easier it was to start conversation when it was started from a place of we're enjoying one another's company and being playful and having a good time here versus two of us just sort of like standing at the bar going like this.

31:05Looking around.

31:06Looking around.

31:07Attention or for.

31:08So, yeah.

31:08So those are two things.

31:09One, prey versus predator movements.

31:11And two, are you exuding this vibe of I don't have it, somebody else does?

31:15That people have an unconscious sense that that is happening around them.

31:21And so making it a conscious point to.

31:24I'm going to be cool in my own space.

31:27When I interact with someone, I'm not going to make them a stepping stone to another person that I'm more secretly attracted to or has the job that I want.

31:34I'm with this person now, and then I can move on.

31:37That had a huge, huge impact on the ability.

31:39Like first impressions became easier because of the pre-first impression.

31:45I mean, there's so much I wanted to dig into there.

31:47On the prey versus predator thing, what is it about slow movements that make someone appear to be higher status?

31:54Because as you said, I meet it.

31:56Thought of the line and then you were talking about some little like rodent that's kind of like darting around and is anxious that it's about to be eaten and then I thought of the line which is kind of just slowly

32:05moving and then I thought of business contexts where you've got the leader in the room who is kind of sat back in their chair they're doing things in a more considered way and maybe the intern who's like dropping the paper and like yeah

32:17Like hitting the glass accidentally in his head.

32:20It's so interesting because it's so true.

32:22Yeah, it's safety.

32:24Safety.

32:24It's safety.

32:25I mean, prey animals are hunted, and that's what you have to be, head on a swivel, if you're a prey animal.

32:30You want to move slow?

32:31You're dead.

32:31It's over.

32:33We're animals that are highly attuned to social status.

32:36And so when we feel low on the totem pole, we feel less safe.

32:40And so one of the things that– the ways that we exhibit that is we move more quickly.

32:44We have our head on a swivel.

32:45We have to be aware of everything that is going on.

32:48We can't take our time because we don't– at some level, that mammalian or reptilian brain is telling us that we are unsafe in this environment or at least less safe than the leader who feels very slow.

33:00Another thing that you'll see–

33:02in terms of status and people who feel are, is the ability to be seen looking at others.

33:09And so one of the things that happens, and this is, I don't mean, I can explain how this doesn't contradict the point about focusing on someone else, but when you do turn your attention to someone else, what you'll see the guy at the bar who feels uncomfortable or the intern do

33:21is they'll often look with their eyes, but not with the rest of their body.

33:24They're doing this.

33:26of stuff because they're afraid to be seen looking.

33:29But when you take the person who is more comfortable, they will turn their head and sometimes their chest and their whole body towards others.

33:37And they can be caught looking because they're not threatening that other person.

33:41They're not harming them.

33:42They're not– they're comfortable versus there's a fear of if they see me looking, I'm in trouble.

33:48Right?

33:48And so these are little– I wouldn't say that you need to spend all your time focusing on these hacks, but they work both ways.

33:55So it's one thing to notice that, but if you actually consciously go to the body, I think this is one of the fastest ways to influence how you feel, like state in the moment.

34:05Instead of doing this and the prey darting and the sitting with the hands in the pockets, right, that creates a loop of feeling uncomfortable.

34:13So one of the first things that I would do when I was going out to a networking event or a bar or anywhere where I felt uncomfortable was dance floor.

34:19Because on the dance floor, I can go, ah.

34:22And open up and feel more comfortable through my body because I'm signaling to my body as I expand my arms and dance and wave them that I'm safe, right?

34:32And so it's a two-way loop.

34:34So if you notice yourself at a networking event or a bar or anywhere where you're feeling uncomfortable and you notice that you're doing this and you can say, okay, I can't go to my brain and make these anxiety go away up here, but I can choose how I hold myself.

34:47This is the Jordan Peterson stand up straight, right?

34:50There's this body loop feedback that we get.

34:53And if you do it by opening up your body language, revealing your vocabulary.

34:56vulnerable spots, which are the parts that you have veins, it's your neck, it's your inner elbow, it's your hands, right?

35:01Standing like this, a little bit more open.

35:03That tends, and I can feel it now.

35:05I don't know why I didn't do it at the beginning.

35:06I'm a little bit rusty, geez.

35:09I feel immediately more grounded, right?

35:11I feel immediately more safe, comfortable, and like I can take my time.

35:16In this interaction rather than having to get the answer right for you, right for the audience.

35:20Like I might have went on going like this.

35:23I was going to say before you pointed that out that it's really self-fulfilling.

35:29Like the intern who's on edge, who's dropping the paper is then going to make,

35:33certain behaviors which are going to kind of reinforce their insecurity and low status which is then might be pointed out they might notice it themselves which makes them feel shit again

35:42which makes them more on edge and twitchy which is going to increase the probability that they conduct some kind of behavior which is and it's this downward spiral where you're like you feel stuck at the bottom of that and you're saying that by

35:52influencing the things you've described you know moving a bit slower being expansive with your body you can start to

36:00trigger the loop from the other way.

36:01You can start to make yourself feel safe.

36:04If you feel safe, you're more likely to do the higher value things, which make you feel safe and you spiral upwards potentially.

36:09Yes.

36:10Yeah.

36:11This is not an insight unique to me.

36:13Tony Robbins, when at his events, I don't know if you've gone, they talk about incantations or one of the things that he does is prior to going on stage and he advises people to do this before they have a big moment is he will like bang his chest and go, hoo, hoo, hoo.

36:26In his Tony Robbins way, and he'll have oftentimes a phrase that is like, I'm here to inspire, or like, I love myself, I feel wonderful.

36:35And I would do this before I went out, right?

36:37I would, before I got in the taxi, before I went anywhere, I would go, I love myself, I love myself, I love myself.

36:42And I would just build this physical body energy connection.

36:48And it's real.

36:49It happens.

36:51It makes a dramatic impact on how you show up because oftentimes you only get 30 seconds, right?

36:56It's not a lot of time when you're sitting down in that interview before the person starts to form an opinion about you.

37:02So going in with that energy that is like, look, I approve of me and I'm going to have the body language communication that tells you that that's how I feel.

37:11People often pick up on that.

37:13You can think of interactions.

37:15As two people who are storms of beliefs encountering one another.

37:19And if my storm of belief is, I'm not really sure about this.

37:22I don't really think I deserve this job.

37:24And you probably shouldn't talk to me.

37:26And your storm of belief is, I don't know a lot about this guy, but let's find out.

§04Transcript — part 4

37:29I'm going to win.

37:32You're going to pick that up and you're going to, you know, I don't think this guy deserves the job, whatever.

37:36But if the belief is, I deserve to be here.

37:39I love myself.

37:40I can be comfortable.

37:41I can be human.

37:42And I'll be okay if this doesn't go the way that I'd like.

37:45That's what wins out in these.

37:47It is the higher conviction belief that often bleeds through in interaction and becomes the one that defines that relationship.

37:56At least for that limited time in that context.

37:58It's funny because I think about my nonverbal cues all the time.

38:02I meet so many people in so many different contexts and a lot of the time I'm like tired and my head has a million tabs open.

38:11So I try and influence like how I'm showing up with like my body language and eye contact and...

38:18Outside of the things we've discussed, is there anything else that you think I can do to try and leave,

38:23I don't want to be rude.

38:25That's what I don't want to be.

38:26I was going to say I want to be warm, but there's something...

38:28I want to be myself and I don't want to be rude.

38:31Accidentally rude.

38:32Mm-hmm.

38:33So you worry that you might come across as accidentally rude?

38:36Yeah.

38:37Because, I don't know, you meet people, like my assistant, Sophie, she walked in here now, hiya!

38:43She's just got like 24-7 energy.

38:46And I ain't got that.

38:47Yeah.

38:48I'm not that guy.

38:49And I'm not going to fake it.

38:52And I've never been good at faking it.

38:53But is there anything else that I could accidentally be making people dislike me just with small things?

38:58No, I can say the areas where I felt most connected to you, which is I think the opposite of rude.

39:03Rude is like I'm not interested in you as a person.

39:06The areas where I felt most connected to you is where one of us, again, went there first and like said the thing that was real.

39:14It's the moments where–

39:17You stop, neither of us is trying to perform at all for the camera.

39:21And there's still a sense of the audience is there, but yeah, that's, that's where I feel any rude.

39:26It's just, no, gone.

39:28Interesting.

39:28And when you say that, I think about like everyday interactions.

39:31And is there ever a situation where like going there first is a little bit too strong?

39:37Try it.

39:37That's what I would say.

39:38So the thought is the one that you have, everyone has, right?

39:43No, I can't.

39:44Because if they didn't have that thought, they would have already done it, right?

39:47I will tell you a brief story that my brother reminded me of today as we were driving in.

39:51I was like, I need my charisma stories.

39:53And he said, you can tell the one about me.

39:56Your brother who's in the green room?

39:57Yeah, yeah.

39:57Okay.

39:58We went to a networking event.

40:00And for whatever reason that day, I was just in this zone of I'm going to be a professional because this is a networking event.

40:07And the channel wasn't established at this point.

40:09And he came with me.

40:11And so I'm going in there and I'm going through the line.

40:15I'm filling out my card.

40:15What's your name?

40:16Charlie.

40:17You know, what do you do?

40:18Okay, I'm getting my information.

40:20I put my badge on.

40:20I walk through and he goes behind me and they say, what's your name?

40:24He says, dragon.

40:27And she says, excuse me?

40:28I said, no, no, write dragon on the card.

40:29It's going to be great.

40:30And so he then starts a conversation with her and they're like just being playful.

40:35And he puts dragon on his chest.

40:37And I'm going in trying to impress people with my professionalism.

40:41And people are like, what's up?

40:42He's like, Dragon here.

40:43And he was a hit, right?

40:45He didn't have anything to do with the networking event.

40:47He didn't have anything to do with the context of why people were there.

40:52But the interest that he got was so much immediately more than I was getting.

40:56being the one that actually had the business that was somewhat related to the thing.

40:59And so even I believe that these rules on how we should engage are set in stone.

41:07And what I think few people have done, if you think of your entire life, you're either hitting it perfect, undershooting, or overshooting.

41:15Everyone's fear is of overshooting, but they spend almost all of their lives undershooting.

41:20Overshooting as in coming on too strong.

41:22Yeah, and it's okay, but there's type one and type two errors, right?

41:26And if there's a perfect middle ground of like, wow, that was a trauma dump on that person would be an overshare.

41:33Or like, ooh, I maybe shouldn't crack that joke at a funeral would be going there first type of a thing.

41:37We have...

41:40Less than a dozen of those usually in our life.

41:42And we have hundreds and thousands of undershooting.

41:47So what I'm encouraging people to do is take the risk of the overshoot because you're already missing.

41:52Like you're under what is available to you in terms of the potential to create connections.

41:56And the question here is, which I think informs all of this is, is your goal to blend in, get through and not make a splash?

42:04Or is your goal, what is your goal?

42:06And for me, it's like, I want to connect.

42:08I want to connect with the people that would most connect with me.

42:10And in order to do that, I have to be willing to be seen.

42:14Okay, so on the other end of this, what are the mistakes people make that cause disconnection?

42:18Talking about yourself, is that...

42:21I don't think so.

42:22In what sense?

42:23So like if you walk into a room and you immediately...

42:26Start talking about yourself, is that going to be, if you're over-talking?

42:30Good question.

42:31It's about, do people have opt-in points?

42:34So are you stopping and giving the person a chance to re-opt into that line of communication?

42:40So this is, again, one of the things we work on on those initial questions is,

42:44okay, you want to share your values early in the interaction, but am I just going to give you my life story, right?

42:49I'm not giving someone a chance to opt in.

42:51But if I make it three to five sentences and I say, you know, I grew up on the West Coast and it was perfect because there was surf everywhere.

42:59And then I met my wife, but, you know, she's super close to her family and I just wanted to be a family man.

43:04So now I live in the middle of the country and whatever.

43:08You give like three hooks that people can hook into and then you're done.

43:11That's fine.

43:11But.

43:12Some people don't give a chance for anyone to step in and get a word in edgewise.

43:17So that's another piece that I think.

43:18And I could also ask them, right, if they surf or something.

43:20Yes, exactly.

43:21But also you will see that sometimes early in an interaction, if you indicate.

43:29These points of like people, people will often comment on what you have to say.

43:33They won't, you don't need to ask them necessarily.

43:35Like if you give that thing that they like, you often don't have to, like they will jump in with the thing that connects to it.

43:42So interesting.

43:42You know, throughout this conversation, you've repeatedly made reference to the fact that connection happens at a deeper level, but also.

43:49The paradox is that we don't walk around offering the deeper level.

43:54Um,

43:56Which is what I've always figured out and, like, found out on this podcast is the deeper the conversation, the more I feel, like, connected to the person.

44:01Yeah.

44:01And, yeah, it's really interesting.

44:04I was just thinking about interactions that I've even had today.

44:06And, you know, like the person that I spoke to in the gym, would I have rolled up to them?

44:10And what could I have said to them that would have been...

44:14God has passed the fluffy small talk.

44:15Because I met someone in the gym that I've known for a...

44:18Loosely known.

44:18Yeah.

44:19And it was one of those interactions where they go, hey, how are you?

44:21You're in LA now?

44:22Hey, yeah.

44:23Where are you going to live?

44:24I'm like, I don't know.

44:25And they're like, so yeah, fires.

44:27Did you...

44:28Are you okay?

44:28Yeah, yeah.

44:29And I just...

44:30So let's do this.

44:31How...

44:32Where are you going to live?

44:33I think I even probably asked you.

44:34Everyone's asking because I posted where I'm going to live.

44:36Yeah.

44:39Take a person in the gym.

44:40You don't know anything about them.

44:41And I know context, it's going to be dependent on what you want to learn about them.

44:44What types of things do you wish you could connect over more?

44:47And I know there's this sense of like whatever they want, but like you clearly care about business.

44:51You clearly care.

44:51Like what opportunities do you want to open up for yourself?

44:55Do you want to find a surf buddy?

44:56Do you want to find a, what is it?

44:58Yeah, so in that particular conversation, I think, because I'm kind of new here, maybe what I would have been interested in is I actually really wanted to know something about their professional life that they told me about previously.

45:09But also, I'm like looking for friends here.

45:11Yeah.

45:12Cool things to do, people to see, new networks.

45:14Amazing.

45:15You got it.

45:16So it's, where are you going to live?

45:18You're like, honestly, I'm not sure.

45:20I'm looking for cool places to live, cool places to go, new networks of people.

45:24I should have fucking said that.

45:25Yeah, and it's...

45:26So I think it's what we mentioned earlier, but the thing that happens is that people try to get through rather than connect.

45:32And I think that informs a lot of the questions that people have.

45:35They say, yeah, but couldn't it go wrong?

45:36It's like, yes, it could.

45:37But you have to consider that not connecting is also it going wrong.

45:40Like the number of chances that you meet to connect with your potential spouse, potential incredible friend.

45:46I don't want to.

45:47Be nightmarish or scary for people, but like the amount of incredible people that have walked in and out of all of our lives is saddening, right?

45:55Because we didn't say the thing and we didn't, it's like, oh my gosh, you guys would have connected so well if just one of you could have like put it out there, the thing that you were interested in, but it just doesn't happen 99% of the time.

46:08There's a certain individual listening right now who really wants to connect.

46:12In fact, they feel so disconnected and so lonely in their life.

46:16And they're hearing everything you say, but there's a barrier that has always stopped them adding one more sentence, going deeper with the stranger.

46:25And no matter how much they listen to this kind of advice, they still go through their life in this state of kind of getting through life, not connecting.

46:34Do you have any idea, A, is that true?

46:36Like, does that person exist and have you met them in your audience?

46:39And B, like, what is step one to starting to break down that barrier?

46:43Because I think I even feel a little bit, as you were speaking, I was thinking, yeah, like, why didn't I say that in the gym today?

46:49Like, what is it about me that meant that I just tried to get through and get back to the weights?

46:55It's like a book.

46:56Bad habit or?

46:57I think there's a number of things.

47:00In your case, and I've experienced this, I don't know if you have this, but when you get into a position that is a lovely one to be in of relative power, right?

47:08Like people want to come on the show.

47:10They want to know what you're up to.

47:11They maybe want to go to the parties that you're going to.

47:14One of the ways to not– to avoid having to constantly set and enforce boundaries is to shine less bright.

47:21And so I don't know if you feel this, but I notice myself not following some of my own advice these days.

47:28And when I reflect on why, it's because if I say that I have a YouTube channel and they say how many subscribers and I say how many subscribers–

47:35Then they want my phone number.

47:36Then they want my this.

§05Transcript — part 5

47:38And in order just to circumvent all of that, yeah, I like work from home.

47:45I will shine less bright, and I realized this years ago when I was doing breakdowns and I was doing all of these famous people.

47:51I'm like, I'm going to do one on Justin Bieber because he was such a bright–

47:55excited young kid.

47:57And then I looked at him at the time, he was 16 to 18, he was on Jimmy Fallon and he was so flat.

48:01And I was like, why is he so flat?

48:03And then he cracked a joke and the audience, it wasn't even funny.

48:09And so if you get to a position where any sort of output from you

48:14calls in this just wave of attention and energy, people often shut that down, which is a sad thing.

48:20And I want to stop doing that.

48:22People shut themselves down.

48:23Yes, they shut themselves down.

48:24They stop making an effort.

48:25Because then you have to have to.

48:26have boundaries and you have to tell that person, Hey, I don't give out my Instagram or I don't want to trade numbers or you have to find a way to navigate disappointing other people that are interested in going, having a deeper connection that you don't feel it with them.

48:40Does that happen with like beautiful people as well?

48:43Cause I'm almost certainly, I imagine they just get it all the time.

48:45Everywhere they're going, people are trying to connect.

48:48Yeah.

48:48Well, and I think, you know, in terms of things to watch out for, I didn't realize this cause I do think,

48:54It's not necessarily a good thing, but young women, I think, realize this as they hit puberty, that there's going to be people interested in you that don't really want to get to know you, right?

49:04They're interested in you because you're beautiful.

49:05They're interested in you for these other reasons.

49:07Same thing tends not to happen with young men.

49:10And so I got to 19 and–

49:14I wasn't wanted in any of the locations that I was at, right?

49:18And so there was a ladies'night, but I couldn't get in.

49:22And so people were very honest with me.

49:23I got direct, clear feedback about the type of people that wanted to connect with me.

49:27And if someone did, it was only ever because they wanted the pleasure of my company.

49:31There was nothing to get from knowing me.

49:34When things started to boom, I was not prepared for the ways that people adjust and manipulate when they perceive that someone has power.

49:46And so people entered my life that I thought liked me and I realized later liked me.

49:55My ability to be a person.

49:56provide a paycheck or my ability to do this.

49:58And it was very sad for me.

50:01It was really, really difficult to experience.

50:03But as I withdrew and stopped making videos and said, you know, I'm not running the, I'm not running this business.

50:11My co-founder is going to take, you know, he's in charge of the paychecks from here on out.

50:15The people that almost immediately withdrew from me was– I'm very grateful to have seen it but was unprepared for the transactional nature that can happen when you start to accumulate power.

50:29And I say that because if there's a spec, particularly young men, but it's true of women as well, just be aware that–

50:36As you grow and hopefully become more powerful in the world, the level of deception and the level of even just in the lightest, like people trying to please you and make you happy is going to escalate.

50:51And you're going to need to develop a discernment that I just never needed when I was in my young 20s.

51:00To understand who's trying to manipulate you and get things from you and what's real.

51:04Yes.

51:04To understand this subtle difference between like who likes me for me and who likes me for these status things that I can– am connected to or can provide.

51:14And yeah.

51:16I mean, is there any such advice you can give someone to figure out whether they're–

51:21being used or the relationship is authentic and real.

51:26Yeah.

51:27Well, I can give some not to do's.

51:29That's where I'm at today.

51:31This is niche.

51:31But if you're a business owner, be very careful about making a single– I made a single person my, like, point of contact to the business.

51:41And–

51:43That meant that any feedback that came from like the front lines of the business was coming up, funneled through him and spoken to me.

51:49And any thing that I said to him was then distributed to the business.

51:53And I wasn't doing enough direct connecting with people on the ground.

51:57And what happened over a course of years is I learned, and I didn't find this for years.

52:02Is that I was being, a generous word would be like, there was some fudging of the truth and then there were outright lies.

52:09Be very, very careful about making one person your eyes and ears in any aspect of your life.

52:17But I did that in the business and didn't, you know, touch base and connect directly with people and say, hey, is this, how are you feeling?

52:23Is this true?

52:24And I lost those direct connections and it wasn't required in a company of my size.

52:28It was just a foolish novice entrepreneur mistake that I'd made.

52:33Happens so many times.

52:33It happens a lot in business.

52:34People listening to this now, if you're working in a business and there's a manager in between you and maybe the top of the business,

52:42Managers have a tremendous power to control narratives.

52:46Yeah.

52:46Everyone wants power, I would say.

52:48I think that's a fair statement.

52:49Pretty much everyone wants power, and we can define whatever power means.

52:52But I guess there's two paths to attaining power.

52:55There's...

52:56Delivering value for people and being useful.

52:58And then there's what you described there, which is,

53:04is manipulating the situation so that you're perceived as being necessary.

53:10Yeah, and it's making sure that your name is on the project, right?

53:16In a group project, there's always people that are doing the majority of the work and there's people that are making sure that they're presenting the most important piece or making sure that their name is on the project.

53:26Narcissists, sociopaths.

53:27Some of the videos you've made on your channel before speak to...

53:30This type of behavior.

53:32Yes.

53:32What were the things that you missed that are like characteristic of narcissists?

53:36Because I know you've made videos about this subject where you analyze other interactions with other people, but for someone who might not be aware of some of those subtle cues, what kinds of things?

53:48My co-founder and I had several conversations about this person where we said, man, and we had these dozens of times.

53:55I wouldn't be shocked to find out that he was lying on his job application.

53:58And we would just say that to each other.

54:00And so if you find that there's just a doubt that you don't believe that somebody says that they were very successful in a thing, it just doesn't look like it.

54:09You know, there's that phrase in business, which is if there's doubt, there's no doubt when it comes to hiring and firing.

54:16I didn't follow that.

54:17So just pay attention to your doubts.

54:18And if you need to write them down, but it's.

54:21The voicing of it in a weird way was a way of blowing off steam and not addressing the

54:26core issues.

54:26So that was one thing.

54:28And then I think the last thing is it's this, I felt guilty verifying.

54:33I felt guilty verifying his job application.

54:36I felt guilty going to the guy that he said had offered him a job whose number I had and saying, hey, wanted to check on this because that would have been an indication that I didn't trust him.

54:47And it was my way of saying,

54:50I trust you.

54:50I know you won't hurt me.

54:51And maybe you can trust me that I won't hurt you too.

54:54Nevermind that they were not reciprocal relationships.

54:58But the reason that I'm so interested in these sorts of things is because

55:04I had, by the time I was 28 or 29, built the life that I dreamed of when I was 18.

55:08I had the girlfriend that I wanted.

55:09I had more money than I dreamed of.

55:10I had the dream job.

55:12And it fell apart because these core things hadn't been addressed.

55:19And when I say fell apart, it wasn't like the world took it from me.

55:22It was like my own I fell apart in my ability to sustain them.

55:25Or it fell together.

55:27Thank you.

55:28That's the truth.

55:29No, that's the truth, man, is I'm so grateful for the ways in which it broke down.

55:34And I think there's many times in my life and when I've seen other people where they get fired or the thing doesn't work out or the first business fails and you're like, oh, it fell apart.

55:44And you're right.

55:46You get five years down the line.

55:47It's like, no, man, that fell together.

55:48Yeah, because if it wasn't you being your true aligned, authentic self, whatever that means, then it wasn't real anyway.

55:54It was something you hold.

55:56together.

55:56And it sounded like it was exhausting to hold that together.

55:59Yes, unconsciously, very.

56:00Life shouldn't be exhausting to hold together.

56:02So if you're exhausted holding your life together in the relationships and the people, then it's not sustainable and it's not real.

56:08Yeah.

56:08Well, I'm curious, and you're taking business on this because I've since found business mentors that there's so many mentors that are like, here's how to build your business so that you can sell it.

56:16And the implicit understanding there is that this thing is a pain in the butt.

56:21You don't want to have it and you'll be happier when you can get rid of it in exchange for a lot of money.

56:26And there's a guy, Joe Hudson, who I've mentioned before, who talks about, you know, what if a billion-dollar business was not a business that was valued at a billion dollars, but it's a business that you wouldn't sell for a billion dollars?

56:37The things that you got to do, like if you had to sell it and you could never do that thing again, you wouldn't take that deal.

56:43And when you think–

56:44How would I run this business if it had to be my billion-dollar business today?

56:47What sort of things would I allow myself to do?

56:49What sort of things would I cut out?

56:52It's a total paradigm shift on business.

56:54What an amazing question to ask yourself.

56:57What an amazing question to ask yourself.

56:59So the way that I heard that was,

57:02If I wanted to run this business like a business that I would never be prepared to sell, what are the decisions I would make today?

57:08Okay, so you'd get rid of the toxic people that are destroying your peace, irrespective of how many clients you might lose or the short-term net loss of that or how it might disgruntle people.

57:19You would probably set a pace that you could go,

57:22at for 50 years and you'd probably disregard like metrics and

57:26Growth numbers and stuff like that.

57:27Yeah.

57:27You'd focus on doing work that you truly love, not what the audience want, not what the clients are paying you for, but what you truly love.

57:35And you'd work with stakeholders and partners that treated you with the respect and the courtesy and the same energy, love, curiosity, fun that...

57:51You need to do this for 50 years.

57:53So you like wouldn't work with assholes.

57:54Yeah.

57:55Even if they were paying you a lot of money, you'd say no to a couple of million dollars.

57:58I guess that's my answer to that question.

58:00Yeah, that's the answer to that question.

58:03Oh, is it?

58:04Okay.

58:04Right?

58:05I mean, of course it is.

58:07It's the opposite of what you would do if you were building to sell, which is I'm going to get someone else to be the front man because I don't want to do it.

58:13I'm going to have them do the boring thing that I don't like.

58:15It's, yeah, instead of, no, no, no.

58:17Like, why are we doing these things that we don't like?

58:19You wouldn't tolerate.

58:20Exactly.

58:21There would be zero tolerance.

58:22Exactly.

58:22And.

58:23You may or may not wind up with a billion dollars, but what I have found is as I lean into that, that's where these leaps and breakthroughs are.

58:29It's linear thinking to figure out how to please the audience and please other people in most cases.

58:34But there's these exponential leaps that you make when you're like, what do I want to see in the world?

58:38That's where you go from zero to one.

58:40That's where you make the thing that has never been made because you want it.

58:43Yeah.

58:44So.

58:45It's a hard place to get to.

58:46You've got to have, I think, life failure a few times before you kind of figure out what you've described there.

58:51And I can certainly relate in my life to that.

58:54So even when I think about this podcast, I speak to two people.

58:56Jack, I think I had this conversation with Jack the other day.

58:57I was like, in order for me to do this for like 20 years, what am I going to need to do today?

59:03What am I going to need to sacrifice today in order to do it for 20 years?

59:06And I can kind of tell you like just a top line thing is when a guest request comes on my list and it says they have, this has happened, they have 70 million followers.

59:16And their stories there, what they've done, et cetera.

59:19And it's like this, Steve, we know that this is going to get huge numbers.

59:23But I don't want to sit there for two and a half hours and speak to this person because I have no interest in fucking pop music in South America.

59:30I know that the long-term decision to do the show for 20 years means in that moment I have to say no.

59:37Because...

59:39If there's multiple days in a row where I show up to this set and I sit down and I wasn't looking forward to it, I'm going to end up where you said you ended up, which is that feeling of like burnt out, broken, lack of meaning.

59:50What gives you the strength to say no to the superficial win?

59:56Especially when there's like a, this would be great for you.

60:00Wisdom of fucking up so many times in my life when I did that.

60:03Burn.

60:04And also being able to look forward at someone like Joe Rogan and watch his interviews where he talks about this and realizing that this principle of if you want to go far, you have to play like long-term games and make long-term decisions.

60:19And so now knowing what a short-term decision is versus a long-term decision and actually being really aligned with Jack, who's...

60:24Who runs this show,

60:26Because me and Jack are aligned on these things now quite intuitively.

60:29And we've kind of learnt together.

60:31We've like made the short-term decision, gone, fuck, that was a bad idea.

§06Transcript — part 6

60:35So you kind of build this sort of collective wisdom that the right thing to do for the long-term health of this show is,

60:43is having a set of principles.

60:44And I really wish people understood that because especially when the show gets big, there's so much pressure to change.

60:49I've got a good example.

60:50I wasn't going to say this, but I think I should probably share it because this is the diaries here and that's what we're meant to be sharing our diaries here.

60:55On the last episode we uploaded was a debate format with four guys on it.

60:59And we're talking about the world and stuff.

61:00It's the first time we've ever done that.

61:02And I had a meeting with some people the day after that episode came out.

61:08And someone in the room was saying, oh, we should add a woman to the panel because the optics are bad.

61:16And I remember what I said in that room.

61:17I said, we should never, ever do something purely for optics.

61:21The reason why we should add a woman to the panel that we just did, and this is something we will do in future, is because we genuinely believe it will make the conversation better.

61:28And I said to them, and there was 12 of my teammates who work on this team in the room, I said, if we ever do stuff for optics, we slowly slip away from our integrity.

61:36And there's a paradox there because you think the high integrity thing to do is to,

61:43like cater to optics, what things look like.

61:45But actually the high integrity thing to do is to ignore virtue signaling and to do what's best for the conversation.

61:52And I just reiterated in that room that like the reason why in the future we're going to make these panels.

61:56More diverse is because we believe that it's better for the audience.

62:00It's better for the conversation.

62:02That's the only reason we'll ever do it.

62:04And that's a prime example of learning over time.

62:08You've got to ignore virtue signaling.

62:10You've got to ignore, because these things come and go.

62:12What's virtuous today will be like cancelable tomorrow.

62:15And you've got to stay anchored to a set of principles.

62:17Yeah.

62:18Yeah.

62:19We digress.

62:20No, we do not at all.

62:21That is the second.

62:23Six charismatic mindsets that I talk about.

62:25That is the second, which is I care more about my character than my reputation.

62:28Let's do that then.

62:28What are these six charismatic mindsets?

62:31So we talked a little bit about the body language and the stuff.

62:36Really, I land much more in the mindsets and the ways of being.

62:38And this is to me closer to the core.

62:41First one is no matter what, I will be okay.

62:44And I'm feeling nervous on the way to this conversation that we're going to have.

62:48I'm in the car getting over here.

62:49I'm thinking, do I need to prepare?

62:51No matter what, I'll be okay, right?

62:53I go in here, and this is true in any social scenario.

62:57We can often bring life or death stakes to the interview, to asking the girl out, to whatever it is.

63:03Literally just saying the phrase in your head to yourself, no matter what, I will be okay, has this calming, clarifying thing that helps you focus on what you actually want to do and get out of this circumstance and helps you stop focusing on how do I be safe?

63:15Because how do I be safe is how do I do less?

63:17How do I say less?

63:19And just kill any chance of connection, right?

63:21So that's the first one.

63:22Second, I care more about my character than my reputation.

63:26Very easy for, would have been like for you in that moment to, oh shoot, what are people going to think?

63:31The optics of this are not good.

63:33The leadership that you demonstrated by not just disagreeing, but by revealing your character will pay dividends, not just in how you guys handle optics.

63:42It teaches everyone on the team.

63:45What matters, which is fundamentally the character, what is the case, not what looks like it is the case.

63:52And you also were able to bring it back.

63:54And I think this is the thing where we're talking about listening to criticism is like you didn't just hear it and reject it.

63:58No, we're not going to have a woman on the podcast.

64:00It was.

64:01If we do that, we do it for the right reasons, right?

64:04So I care more about my character and also the optics of, oh, I screwed up.

64:07Now I have to fix it or I screwed up.

64:09I have to dig my heels in.

64:10I think a lot of this is going on right now with Elon Musk and the salute that he did is I can't say, hey, I made a mistake.

64:18I can't say I didn't mean that by it.

64:20I can't do any of that.

64:20I have to dig in because I don't want to be seen to be weak or I don't want to be seen to be–

64:25This salute thing, though.

64:28Let's do it.

64:29Let's do it.

64:30Let's do it.

64:31I'm writing this video.

64:32Yeah.

64:32So Elon Musk, if you've ever seen him on stage, he is a very eccentric.

64:38Totally.

64:39A little bit awkward sometimes individual who goes up on stage and it's like, and I've literally seen videos where he's like,

64:46And, you know, on the red carpet, I don't know if you saw that.

64:48It's like that red carpet walk that he did where he starts going like this.

64:53Yeah, yeah, yeah.

64:54He's making weird faces.

64:54This is...

64:55This is his.

64:56So I'm not defending him at all.

64:58But if you have a lens of empathy and you look at the bigger picture and you also say, listen, this guy has no track record of not saying what he thinks.

65:12So if he tells me that that wasn't what he was doing in that moment, he has no track record of like...

65:18Holding his tongue.

65:19Yeah.

65:21And it's funny because I consider myself to be apolitical, but one of the things that really turned me off when I saw the commentary around that was the left side of politics didn't seem to exert any...

65:34What's the word?

65:37It was just all, the reaction was so predictable.

65:39I watched the video and thought, oh, no, he's just being Elon Musk.

65:42That's what he does on stage.

65:43Just a bit wacky.

65:44And then the whole like, oh, no, he's a Nazi.

65:46This is a Nazi salute.

65:47I just thought I find it to be disingenuous.

65:49Yeah.

65:49Well, there's a ton here.

65:52Politically, I think this is why the left loses elections.

65:55Yeah, I know.

65:55It's because...

65:57There's so much winning.

65:59There's so much happening that you could critique today.

66:02Trump launched a meme coin.

66:03You know what I mean?

66:03Like there's– like you could speak on so many things.

66:07And to put the focus on this is why they continue to lose elections in the United States of America because I agree with you.

66:13I don't see any reason to believe that this is a hidden–

66:18reveal of Elon's politics as regards the Third Reich.

66:22Yeah, yeah, yeah.

66:23The guy's a weird dude who moves weird, and he literally afterwards said, my heart goes out to you.

66:27And his response to it on Twitter, which is complicated by the mass media, right?

66:32Because there's– I'm going to make this video too.

66:34The ability to say sorry.

66:37In personal relationships is fundamental and critical.

66:41And if you can't own your mistakes and apologize to someone, you will erode every relationship that you ever have because you will make mistakes.

66:48And if you can't repair them, they just, it's like a bridge that never gets any maintenance.

66:52It doesn't work.

66:52Do you think he should have said sorry?

66:54This is the question when we're talking about a couple of things, mass media.

66:58And then I think there's a space between sorry and that wasn't my intention.

67:04And instead what he did was– because I–

67:05I think what he should have said was that wasn't my intention.

67:08What he said instead was he made a bunch of puns about like different Nazi stuff, like random things.

67:16But do I think he should say sorry?

67:17No, I don't think he should say sorry.

67:18If he said sorry, can you imagine the mainstream media?

67:20Exactly.

67:21Oh my gosh.

67:22Exactly.

67:22So this is the problem.

67:23I'm going to make this video, which is if you look at the most, this is tragic.

67:27The way that we have culturally ruined saying sorry, like with our media, because if you look at the most powerful men, Andrew Tate, Donald Trump, Elon Musk, they all got the memo.

67:40Never apologize.

67:41Never, ever, ever.

67:42It doesn't matter what you did.

67:44Never apologize.

67:45And what do you get as a result?

67:47More power, right?

67:48It like– because when you do say sorry, even if it's appropriate, even if it would have been appropriate in a private circumstance to do that, the outcome in the media loop, if you look at–

68:00you could take someone going back to like Aziz Ansari who had a Me Too situation where the girl was unhappy with how the date went.

68:08But it was all consensual, but she felt pressured by him, and he went on a very deep, heartfelt apology.

68:15destroyed, you know, end of his show, completely over for him.

68:19Years later, people look back at that story with a different cultural lens and go, that, okay, yes, you're sorry for that.

68:26Of course, that makes sense because that's the appropriate response.

68:29I'm really sorry.

68:30I didn't, that wasn't what I wanted.

68:31That wasn't my intent.

68:32I didn't want it to go that way.

68:34Or I didn't want you to feel that way.

68:35That way as well.

68:37And that human response translated to the mass media is so destructive to your career, which is–

68:44it's really tragic because that's the type of thing that you would want to have two people hash out and find resolution to themselves but doesn't appear to be possible in–

68:56global media today.

68:57It happens on both sides.

68:58It's the right mischaracterizing the left, the left mischaracterizing the right.

69:03And I, especially through this election cycle, I just saw that over and over again, because as someone who genuinely believes when I'm at home alone and I'm watching these videos, genuinely believes that I'm apolitical.

69:14I find good things on both sides.

69:16I find things on the left that I think that's correct.

69:20And I find things on the right, especially as it relates to some things around business, that I think, okay, I think that's the best thing.

69:26And I look at both sides, I think, objectively.

69:28And I'm saying I think because I never really know my own biases.

69:31And I think you're both lying about each other.

69:33And this is the kind of world we've gotten into now where, as you say, it's like there's no hope for truth anymore, it seems.

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70:39Is Trump charismatic?

70:41The most charismatic, yeah.

70:43So if we interpret charisma as the ability to succeed based on force of personality, right, if that's one view of it, the ability to influence and succeed, you have to give it to people that you might not agree with.

70:58And Donald Trump absolutely gets that.

71:00So does Alexandria Ocasio-Cortez, for the record, right?

71:03These people that...

71:04Are not there for their technical prowess, but are there for their ability to speak, definitely.

71:08I think what I've heard is that he's likable in person, like a lot of people that meet him like him.

71:15And he has this thing that I haven't totally identified that drives the left crazy, but it needs to be, rather than being demonized, I think it needs, I want to explore it.

71:24I want to understand what it is, is...

71:27He's like very tough to stay mad at in the sense that what he did, he's repeatedly in his base forgiven.

71:35for things that would have been upsetting to them and would be upsetting if any other Republican said or did the things that he does.

71:42There is a relationship I think that he has with shame.

71:45And so if you look, it's like the first debate that he ever did.

71:48Boom, here comes the question.

71:50You call women fat pigs.

71:53You know, this is career ender right here.

71:55What are you going to say?

71:56You've called women you don't like fat pigs, dogs, slobs, and disgusting animals.

72:03Your Twitter account is...

72:04Only Rosie O'Donnell.

72:06Well, the audience erupts and Megyn Kelly can't get a word in, and it was an entire campaign of that, like Teflon.

72:12Nothing sticks to him.

72:14And so...

§07Transcript — part 7

72:16You don't have to like it for there to be something meaningful there.

72:20And I actually want to go back because I think the most impressive thing that he's done is not win the presidency.

72:24I think the Democrats fielded some less than excellent candidates.

72:28But my God, the way he took over the Republican primaries was insane.

72:32Because if you go back and watch those debates, which I currently am.

72:35The first time.

72:36The first time.

72:36Oh, yeah.

72:37I watched it all.

72:38Entirely against him.

72:39He doesn't have an audience on his side.

72:40There is no one that is on his side.

72:42And to watch him go down the line, take out Jeb, take out Ted, take out Marco, and win the entire audience blow by blow is...

72:51Fascinating to me.

72:53You're someone that analyzes this.

72:54Yeah.

72:55So what did you, because I've watched all of those debates.

72:58In fact, I've watched them so many times, those Republican debates with like Jeb and his weak energy.

73:03And, um,

73:05I can't remember what he was calling Ted Cruz.

73:07It's like Lion Cruise or something.

73:08Lion Ted.

73:09Yeah, Lion Ted.

73:11I've watched all of those, but you watch it and you go, this is atypical behavior.

73:14This is not how to be a president.

73:16What is he doing right there?

73:19I think that is the thing.

73:20He's like, he is him through and through.

73:23Like there's not a crack in him.

73:25And so many times, this is, when people criticize you or criticize anybody, one of the things you'll see is, let's say that there's a comedian and they're on stage and somebody's heckling them and say, you can't tell that joke.

73:36That's bad.

73:38If you crack in that moment, more of the audience says, ooh, I don't know if you should have said that.

73:44But when you double down and triple down and quadruple down and endlessly down, you actually take more people with you.

73:49And this guy doesn't crack.

73:52He–

73:53Anytime he's attacked, I don't think he has defense in his repertoire.

73:56Like every time it's offense.

73:58So whenever somebody comes at him, he doesn't respond.

74:01He barely responds.

74:02That's not true.

74:02He goes, you should see what he's doing.

74:04You know, it's always, always offense.

74:07He's willing to brawl in those situations.

74:09And I think.

74:11We are animals.

74:12There is a– especially in that Republican primary with people like Jeb, there's a simple thing of like, oh, this guy just owned that dude, right?

74:19He just completely made him seem like a child who was interacting with an adult.

74:24Like as he whimpered away or trailed off, this is something that I teach people is when you're speaking–

74:31Just as a matter of habit, and you can break this rule once you've established it, but if you're a–

74:35Shy person, finish your sentence before you let someone cut you off.

74:40Find a period.

74:41And then the other person can jump in.

74:42But if we're talking and you jump in and I just switch the trail away, it has this sense of fragility, weakness, and it encourages people to speak over you.

74:53If you look especially at the first debate.

74:55The people that he was arguing against got run off constantly, and they hoped that the moderator would bring them back into the debate.

75:02And it's not ideal that politics works like that, but it was a bludgeoning game.

75:06It was just like he makes these people look–

75:11weak in front of them as he dictates the pace and what's going to happen and he's not listening to anybody and the audience starts lining up behind him.

75:19It was, yeah, I have to go back and the video will have much more precise moments of this, but that is what I've seen is just I've started to compile things.

75:28So that was the second.

75:29That's the second.

75:31Of the charisma.

75:31We're going to do this.

75:32Number three.

75:34Well, so I'm glad that we're doing it in this order because it gets the caveats out of the way, which is the third one is I have impeccable honesty and integrity.

75:42And you can see how exactly what we were talking about is like, well, not really.

75:46There's ways in which power moves not always following honesty and integrity.

75:52But when I think of that deeper form of charisma, the kind where like Socrates, Jesus, you know, like the people that are not just charismatic for a time but are charismatic forever and we look to as paragons of who we want to be and have this leadership.

76:05quality that is not just transactional but moves people to become better versions of themselves, which is ultimately what I aspire to.

76:13And I suppose I've used charisma in two different terms.

76:15One is can you influence and the other is do you awaken the best in people?

76:20If we're using that second term, I am honest and I have high integrity is fundamental to that because–

76:27What I found is that even if you tell small lies, for instance, you're running late, you text your friend, I'm on the way.

76:35You're not on the way.

76:35You got to brush your teeth.

76:36You got to get ready.

76:38You train this learning in yourself that is sometimes I lie.

76:42Sometimes I'm not to be trusted.

76:44And when you lie sometimes, you hurt your ability to speak with conviction all the time because there's some part of your brain that is going, am I telling the truth?

76:52Am I saying the real thing?

76:54Because sometimes I don't.

76:55And so it influences your capacity to influence with conviction and for people to know that you stand by your belief.

77:01What's really interesting.

77:05Exactly what you've said, I noticed in a friend of mine, and I had to say, we're really great friends, and we've been friends for a long, long time, but I can't trust you because I see you telling small lies to other people.

77:21That's so brave of you.

77:22Which makes me think that when you speak to me, I have to figure out what the truth is.

77:28And this is something which I think ties into point three here, which is if you observe someone willing to tell tiny lies to other people, even a little bit,

77:35exaggerating stories knowingly when you know the truth, you know that X didn't happen, you go, oh my God, maybe the things they tell me as well aren't true.

77:45Yeah.

77:45So it erodes it in all different places.

77:48One of the things that I didn't catch early on that you just brought up was I...

77:53Sometimes had like, there were things that I wouldn't say, like I wouldn't have that conversation with a friend.

77:57I wouldn't bring that to them.

78:00And that is a lapse in integrity because that's, look, I have this opinion.

78:04I have this feeling.

78:05You're someone I care about, but I'm not going to say it to you because I don't want to create friction or I don't want to do this.

78:10I'm not going to lie to you about it.

78:11I'm not going to tell you I trust you implicitly, but I'm just not going to bring it up.

78:14It took me nine years to get to that point with this person.

78:16It's hard.

78:17It's very hard.

78:18But when you do that, God, it is such a deep form of love.

78:23It is such a deep form of respect.

78:26And it respects the deepest part of that person, which is...

78:30I know that these are your behaviors, but there's a you in there that is deeper than these habits that you have.

78:36And I want to speak to that person because I want you to know that I would like to connect with you and I would like to trust you, but I can't because of this.

78:42I think that is an aspect of friendship that is often overlooked, which is you've got your friends that you have fun with.

78:47You've got your friends that celebrate you, you know.

78:50Which friends do you have that will lovingly pull you aside and tell you these sorts of things?

78:55There are usually vanishingly few.

78:57And when you get them, if you're someone who watches this show, probably, it's deeply appreciated, especially when it's done in a loving and respectful way.

79:05So when you can be that for someone else, it's like, it's, yeah, it's a relationship maker.

79:10But you're right in what you said earlier.

79:12I have to be the one that leads with it.

79:14What's that phrase you used?

79:16Go there first.

79:16That's the sixth one, yeah.

79:19So number four.

79:19So number four.

79:21I don't need to convince anyone of anything.

79:25Interesting.

79:26Yeah.

79:26So a lot of times we think, I need this girl to like me.

79:30I need to make the sale.

79:31If this employee joins the company, it's going to be great.

79:34You know, I need this particular individual to like me.

79:39All the tips and tricks and mindsets and whatever it is that we're talking about today, I hope you take broadly to your life to increase the percentage, to increase the odds that are something good.

79:49But with any particular individual, you do not want to drop into convincing them.

79:54You want to live invitationally to people.

79:57There's an invitation to connect.

79:58There's an invitation to sell.

80:00I'm willing to go there and tell you more about the product.

80:02I'm willing to share more about the things that I care about.

80:04But when you get stuck on convincing people.

80:08They feel that there's something missing in you that needs something from them, right?

80:14And when you do that, particularly with loose connections, it's very alienating.

80:19Now, there are times when this isn't about convincing where it's appropriate in a relationship with like a husband and a wife to communicate clearly your needs.

80:27This doesn't mean you convince them, but it means you do state what you're wanting and needing in the relationship.

80:32But there is– like convincing is when you won't drop it, when you won't put it down, that you won't accept someone's answer as it is.

80:38And much more important than convincing is filtering.

80:41And this is– you could have tried to convince everyone in your initial friend group that they should all be entrepreneurs.

80:45They should all do this, and you'd still be there today working on getting the next person to agree and have no businesses and no podcast.

80:52But when you stop trying to convince and you–

80:55Reveal yourself.

80:56Make invitations.

80:57I'm going this way.

80:58Who would like to come with me?

80:59I'm selling this product.

81:00Who would like to buy it?

81:02Yes, I'm going to learn how to talk about it in a compelling and interesting way that speaks directly to your problems, but I'm not going to convince you.

81:07So much more powerful.

81:09This is like a pretty incredible sales tip.

81:12I was thinking about even on marketing copy when you're trying to sell something, if you're trying to force it down someone's throat versus inviting them if they're the right type of person for it.

81:21To give it a try.

81:22And it's the long game too.

81:23Like the short game is I need to make rent this month.

81:25I need to make a sale.

81:26And we all have situations in our life where we feel that pressure.

81:30But if you build your business or your relationships from this level of I'm not going to convince anybody, the sustainability,

81:37of them is so much better because now you don't have relationships that require you to be like, come on, come out tonight.

81:41You know you want to.

81:42You want to do that.

81:43You have people that opt in when they want to and can step aside when they don't.

81:46And your relationships flow much more organically when you drop the convincing.

81:50With or without you energy.

81:51Yes.

81:52People talk about that.

81:53Yes.

81:53Yes.

81:53Invitational.

81:54Yeah.

81:55Invitation energy.

81:56So the fifth is that I proactively share my purpose.

82:01And I think this podcast sets people up to do that in an excellent way.

82:06But this is where I talk about early in the interaction.

82:09There's so many times where we just don't talk about what we care about.

82:12We talk about small talk.

82:13We talk about the weather or the baseball team.

82:16Making sure that you are sharing with people the things that you care most deeply about and that you're here to do is so powerful.

82:24So high charisma.

82:25I believe high charisma.

82:27If you think– I don't know if you remember the show, but it was very influential to me.

82:29There were these guys, The Buried Life, a long time ago when MTV used to run TV shows.

82:34And they were guys who–

82:36had this their own bucket list.

82:37And on every episode, they would go scratch an item off of their bucket list.

82:41And at the end, they would help a stranger in the street.

82:42They would say, what's an item on your bucket list?

82:44And they would do that with them.

82:46And in their second season, one of their bucket list items was play basketball with Obama.

82:51And so they walked around Washington, D.C.

82:53And just said,

82:54Hey, we have this thing.

82:56We're the buried life.

82:57We want to play basketball with Obama.

82:58We're trying to prove that you can live your dream.

83:00Can you help?

83:01And they just went bang, bang, bang down the line.

83:03And within like three days, they're in a senator's office, right?

83:06Just from–

§08Transcript — part 8

83:07Sharing, this is what I'm doing.

83:08This is what I care about.

83:09Can you help?

83:10They didn't have anything to exchange.

83:12They didn't have anything other than the participation in a dream.

83:15And when you are connected to your dream, like the real one, not the one that's like, I want to make enough money, but the one that is, oh my God, that's like, I want to prove to people that anything is possible and it's real.

83:27People like to participate in that.

83:29They like to give help in order to do that.

83:32So what wound up happening is that the senator reached out.

83:35They set up a meeting, and Barack flaked.

83:38He didn't.

83:39He flaked.

83:40He didn't show he had something come up.

83:42So they aired the episode and they never got to play with him.

83:45Except...

83:47Episode airs, Barack's in the White House with MTV on in the background, and he sees these guys, the Buried Life, talking about how they want to play basketball with Obama.

83:56And he contacts his aide.

83:57He says, why haven't I played basketball with these guys yet?

84:00And the same aide who had heard, he said, well, you had something come up that day.

84:02We couldn't do it.

84:03He says, get them out here.

84:04And so they went and they played basketball at the White House with Barack Obama.

84:08And it came from just sharing their purpose with people.

84:11Is that what manifestation is?

84:13I think if manifestation is just thinking happy thoughts and waiting for them to happen, that to me is wishful thinking.

84:23But yeah, if it's putting your energy and your intent and your request for support behind the thing that is most important to you, like that's the reality of manifestation.

84:35And I think that's why a lot of–

84:37People like Conor McGregor, you know, when they hit these places, they talk about the power of manifestation, I think are often misinterpreted because it's not just seeing it or thinking about it.

84:46It's putting your full life force behind it, reaching out, asking for help, and contributing your part of the pie as well.

84:55I love that.

84:56Yeah.

84:57I love that.

84:58It's really, really important.

84:59Number six.

85:00Number six.

85:01We've said this one before.

85:02I go first in humanizing the interaction.

85:04Humanizing the interaction?

85:06Yes, which is to say whenever you're with a group of people, there is an expected social norm.

85:14Right.

85:14And it is usually less than people wish that it was.

85:17It's the thing that you described earlier is I wish that my employees would get to what's really going on.

85:23And it's the ability to be the first one, like I told the story about my brother, to crack the joke about the dragon name tag.

85:30Right.

85:30And that made everybody in the event funnier.

85:33Now they all want to crack jokes and they all want to be playful.

85:36It's the ability to give a compliment first.

85:38Sometimes people are afraid that it will disrupt their status if they're too complimentary.

85:41And we did talk about how at the beginning of an interaction, it's useful to establish fun, trust, and respect.

85:47But then– Feel free to pour it on, right?

85:49Yeah, yeah.

85:50compliments, and then vulnerability, right?

85:55Going first, sharing the vulnerable thing.

85:57There's a fine line, of course, between trauma dumping and just outpouring without checking if the other person is with you and wanting to go there with you.

86:06But

86:07Yeah, to dive into the thing that is unsettled in you or that hurts or that you're working on and you're not sure about.

86:14Man, we go there first.

86:15It's like the room transforms around that.

86:18It's like everyone's like, oh, me too.

86:21Yeah, I'm also struggling.

86:22Yeah, I also wish we could laugh more.

86:24Yeah, I also am really– I love that person's sense of style but didn't want to be weird and say so.

86:28So when you go first and humanizing the interaction, it is–

86:31It is the essence of leadership.

86:34Sharing your imperfections.

86:36I saw this in one of your videos.

86:38That's kind of what you're talking about there, right?

86:39It's being willing to show the chinks in your own armour.

86:43Yes, it is.

86:48I think a lot of people like me have an idea that charisma is looking like someone else that they admire.

86:55It is– and they don't know that person's internal dialogue, right?

86:58They don't know all the internal questions going on inside of them.

87:01And when instead you can start with where you are, which so people will ask me, how do I deal with anxiety?

87:08And one of the things that I've said, and I've done it a handful of times on this podcast, is speak to it.

87:11Like I felt nervous when I was coming in here.

87:13Like if the thing comes up inside of you and it feels like you can't say it.

87:19Give it a risk.

87:20Say it.

87:20It often creates a depth of connection that you wouldn't be anticipating.

87:24What about humor, being funny?

87:26Being funny?

87:27So we haven't talked about this, but there's– I think about charismatic types of people.

87:33The five types that I think of are high conviction, authentic, funny, empathetic, and energetic.

87:39And so basically high conviction are people that they're that belief storm that when they encounter you, they just win.

87:45That's Conor McGregor.

87:47He's 19 years old, pimple-faced guy saying he's going to be a champion of the world without a waiver in his eye.

87:53Steve Jobs, the story of Mike Scully, who was one of his chief officers who came and worked for him.

87:58I don't know if you're familiar with it.

87:59Do you know what he said to him?

88:00What did he say?

88:01So they're having a meeting and Scully's not going to join.

88:04And he says, do you want to sell–

88:07You want to sell flavored sugar for the rest of your life, or do you want to come with me and change the world?

88:11And Scully was at Pepsi at the time?

88:12Yeah, he was at Pepsi.

88:14And so he says, ugh.

88:16Yeah.

88:18And there's this belief that I'm going to change the world and this solidness behind it.

88:23That's high conviction.

88:24Donald Trump is high conviction, right?

88:27When he loses elections, he doesn't lose elections, right?

88:30It's a level of certainty that he's going to win that is just next level.

88:34So that's one type of charisma.

88:36It's incredibly powerful.

88:37There's downsides to it.

88:38It can be difficult to integrate feedback.

88:41And I think you've seen that with like Conor McGregor.

88:43You know, it's, it's, uh.

88:44When you develop high conviction, it's also really important to have some areas of your life where you're able to listen and where you're able to integrate feedback.

88:52Anyway, there's the authentic type.

88:54This is– I think Trump has a degree of this as well.

88:57This is number two, right?

88:58This is number two.

89:00But the way that I'm– it's a different kind of authenticity, I suppose, than Trump, which is–

89:05I trust this person exactly to say what they think in front of me, whether I like it or I don't.

89:10And I think Joe Rogan got big off the back of this.

89:12This was the– like if Joe disagrees with that guy, he's not going to be rude to him.

89:17But you're going to get– you're going to know about it, right?

89:21He is going to have his comedian friend on that he wants to have on because he wants to have him on.

89:27And when you do authenticity over a period of time, it creates just unshakable trust.

89:31Like I've seen this person do things that could be damaging to our relationship and just continue to move forward.

89:36So I know that they're not trying to please me with their behavior and I can trust the things that they say and I can trust the things that they do and I can rely on them.

89:44I feel safe to rely on them.

89:46That's the authentic type.

89:49Third type is funny.

89:50These are your comedians.

89:51These people are just fun to be around.

89:52Like you hang out with them.

89:54They're cracking jokes the whole time.

89:55They bring a levity.

89:56Everyone else is talking literally and they're going to bring in something that is just non-literal.

90:00So any comedian is going to fit this.

90:01You're Kevin Hart.

90:02You're whoever.

90:03Take your pick.

90:05Empathetic.

90:06To me, Oprah is the paragon, but I think you have become the Oprah of the podcasting world in many ways.

90:13That's a massive compliment.

90:15But empathetic people, they do really, really well one-on-one.

90:18And they...

90:22They help other people to feel seen, right?

90:25They ask a question with a sincerity that makes the other person share the thing that they might not have shared in many other groups.

90:30And we all deeply want to feel safe to share ourselves.

90:35But we don't because we're in louder groups or all different sorts of things.

90:38So when we get in contact with an empathetic person, they might not talk very much.

90:43But man, do we leave liking that person.

90:46Like, oh, he had a great conversation.

90:48We need to do that again.

90:49Uh,

90:50And then the last one is your energetic type.

90:52This is probably the easiest one to add.

90:56I think of early Will Smith.

90:57I think of the way that people walk onto talk shows where they would come onto Jimmy Fallon dancing onto the stage or something like that.

91:05This is an individual who may not be very witty with their humor, but they make people smile because the energy that they bring to an interaction is just like two degrees higher than you would expect.

91:16Right.

91:16So it's, he doesn't need to be like funny, ha ha, can crack a joke.

91:20But the guy who's first on the dance floor at the wedding is like, you know, committed to the thing.

91:26That's energetic.

91:27And I think Jack Black is someone who has a comment.

91:29He is funny.

91:30Like he can crack a joke.

91:31But the energy that he brings to everything he does is what sells it.

91:34So this comes from commitment to the bit, right?

91:38You don't like start off dancing like this and then look around and realize nobody likes it and stop.

91:42It's if you're able to sustain a level of energy, enthusiasm, and positivity that is one or two degrees higher than the people in the room.

91:50At first, there's like, I don't know, and then they join in because everybody wants to relax and dance and feel better or at least to witness people doing that.

91:58And when it's committed, that's when it really, really works.

92:01So when I think about these five charisma types that you talk about, you could be several of them and you could potentially be all of them.

92:08Yeah.

92:09So someone could be high conviction, authentic, funny, energetic, and empathetic.

92:14Sure.

92:15And is that like the holy grail?

92:16That's like the singularity where the universe explodes.

92:20No, you're right.

92:21You could be.

92:22You could be all of these.

92:22I do find that conviction and empathetic tend to move in opposites of one another.

92:28Like I wouldn't expect Conor McGregor to like hold space for me very well.

92:31Yeah, yeah, yeah.

92:33But that's not required, right?

92:35You can have a degree of conviction.

92:36Obama.

92:37He struck me as being high conviction at times.

92:40Yeah.

92:40Yes, we can.

92:41Yeah.

92:42And also empathetic when he cried on the stage after the Sandy Hook thing.

92:45I think he's a great.

92:46example of those moving up together.

92:48He's also authentic.

92:49He's funny.

92:50Yeah.

92:50Energetic, I guess.

92:52I mean, he was, he riled people up.

92:55He, I mean, he's a generational talent as a politician.

92:58He's, yeah.

92:59So he's, he's definitely next level.

93:01That's the other thing.

93:01I've started to look back at some of the presidents that we've had and we've had some statesmen that have been,

93:07You can have your opinion on them.

§09Transcript — part 9

93:09But when I look at the people that have won, they're the charisma candidate in a lot of the cases.

93:13Isn't it crazy?

93:14I don't think it's that crazy.

93:15That's the thing.

93:16We tend to overlook it and then pretend that we live in a world based on rubric merit as opposed to this is literally a popularity contest.

93:26How did this person make me feel?

93:27Yeah.

93:28How do I feel when I'm around them?

93:29Or how do I feel when I witness them on stage?

93:31Do I believe that I can trust them without ever having had a one-to-one conversation?

93:35So Obama's, he's a charisma freak.

93:37He's incredibly high charisma.

93:39What you just said there just goes to highlight how important these skills are.

93:43Because if you can rise to the top of society and become the leader of the free world by mastering charisma, like Dave at his job or like me as a podcaster,

93:53it just goes to show that like talent and merit and skills and maybe even my education are secondary to my ability to...

94:01Make people feel a certain way.

94:04I think in most, I think, let me see if this is true.

94:08Certainly true in LA to a ridiculous level.

94:12But even in the industry that I was in, which was consulting,

94:16I wound up getting off-cycle raises, preferential treatment, though even decades later I feel strange saying it on camera.

94:27And it was– like I said, there were better analysts than me.

94:29There were guys that I liked that I went to to help me with my work and–

94:33It was not because I was the best analyst.

94:35It was because I had established relationships with people that liked me and wanted me to do well.

94:41And it's obvious.

94:41What is nepotism other than familial connection, right?

94:45And so if you just remove the family from it, that's charisma.

94:48This person cares and wants me to do well and likes me.

94:52But it's not nepotism.

94:53It's something else.

94:54It's a charismatic connection that you have with that person.

94:57Your gut and my gut is the home of our digestion, and it's also a gateway to better health.

95:02But it can be hard to know what's going on in there.

95:04Zoe, who sponsors this podcast, has one of the largest microbiome databases on the planet and one of the world's most advanced at-home gut health tests.

95:12Their blood sugar sensor, which I have in this box in front of me, goes on your arm so you can see how different foods impact your blood sugar.

95:18Then there's the at-home blood sample, which is really easy and analyzes your body's blood fat.

95:23And of course, the famous...

95:27Blue Zoe cookie, which tests your metabolism.

95:30Oh, and I can't forget there's also a poo sample, which is a critical step in understanding the health of your microbiome.

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95:41Using your results, Zoe's app will also create a personalized nutrition plan for you.

95:45And this...

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96:55How do I use this idea of charisma and body language and interpersonal skills to improve my prospects in work, whether that's in an interview setting for a new job or if I'm looking for a promotion?

97:07So the first thing that I always thought about with interviews and trained people to think about was...

97:12The interview does not start when you land in the room with that person who is

97:16Is got the piece of paper in front of them with your resume.

97:19It starts when you leave your house, if you're taking an Uber, you need to talk to the Uber driver, right?

97:24You need to get warm.

97:25You need to get comfortable.

97:26You need to get those vocal cords moving.

97:28You need to be dynamic.

97:30When you enter the building, if it's a large building and it has a security guard, one more sentence.

97:33Remember, hey, how's it going?

97:35You see a lot of fresh faces in here, you know?

97:37Yeah.

97:38Hopefully this is not the last time you see me.

97:40That type of a thing.

97:41It just makes you feel a little bit more comfortable.

97:42Instead of reviewing whatever technical stuff that you think you need to know, that needs to be dropped before the interview.

97:48That's either in there or it's not, like 15, 30 minutes in advance.

97:52Then you go upstairs.

97:53There's a secretary.

97:54Same thing.

97:55There's other candidates.

97:56Same thing.

97:57By the time you sit down across from that person, you're warm.

98:00You're ready to go and you're not starting from zero in order to be an engaging human because there are going to be those initial questions.

98:07Did you get in all right?

98:07Did you do this?

98:08Just a little bit, a little bit extra and it's going to be attuned to the situation, but it'll come through.

98:14And you've opened a couple of tabs on the way here, right?

98:16Exactly.

98:17Exactly.

98:18Like, how'd you get in?

98:19I'd be like, yeah, I met Rick at the door.

98:20He's awesome.

98:21Right?

98:21Like, that's going to help.

98:24So that's the number one thing.

98:26And then in interviews, you don't know what questions you're going to get asked.

98:31But if you can take what you're going to get asked and put it into a story format.

98:35And have a beginning, middle, and an end that has like an up, down, up sort of curve to it.

98:40And what I mean is that they're going to say, tell me about something that you really struggled with in your career.

98:44And if in advance you have thought,

98:46through your career.

98:47And you have the three big moments that happen to you, which is you took over this project, you quit this job and left, moved to this one, and you did this other thing.

98:56And then you backwards figure out the story of those.

99:00And so the story has this

99:01And agitating, you know, it's got the– you establish that I was working at this company and then there was a problem.

99:07And then you agitate the problem.

99:08It was really bad and no one could solve it.

99:09No one could figure it out.

99:11And so I did X, Y, and Z.

99:13And as a result, it turned out really well.

99:15And then this other thing happened.

99:17You get three to five of those things that you know are your core stories.

99:21You have no idea what questions are coming, but I promise you, you're going to slot those five things into it.

99:25So you don't need– you will not be surprised in the moment if there's a question that you haven't prepared for or heard because probably there's a story when it comes– this is the fit portion of the interview that you can just– you have your story ready.

99:37And it demonstrates any of the values that you think this company wants, which is I'm tenacious.

99:41I work hard.

99:41I know the industry, and I can work well with people.

99:44That's built into your stories.

99:46And then one tip is that at the end of an interview, there's always that moment where they say, do you have any questions for us?

99:52And what I've seen sitting on the other side of the table is people either ask a question they don't really have because they feel like they're supposed to or they say, no, I don't have any questions.

100:02And it's just a missed opportunity.

100:04And so this one I have to give credit to my co-founder.

100:08He came up with.

100:09And this is one of the things I did not anticipate.

100:10I got the most positive responses.

100:13Like I got the job because of this question type of a thing.

100:15And the question is,

100:16Is, okay, so let's say that this interview went really well and a year from now I got the job and you're looking back.

100:24What would I have had to have done in order for you to feel like it was a good decision?

100:29Like what things will I have had to have done in that role?

100:32And so typically the person goes, I like that.

100:34That's a really good question.

100:35And it does a handful of things.

100:37One, you've gotten them to imagine the interview going really well and them hiring you, right?

100:41And then second, they're going to lay out for you exactly what you need to do in the role to excel.

100:48And that is something that every boss wants.

100:50It's like I want you interested in knowing what I need from you in order to do a good job.

100:55And you can take that same principle.

100:57And you could bring it into conversations if you want to get a raise sooner than you think you were going to, to go in and say, hey, I'd like to get a raise.

101:05You can make it clear.

101:06I'd like to do it faster than usual, but I want to make sure that it's totally worth it for you.

101:09So six months from now or eight months from now, in order for me to get this raise, what would I have had to have done for it to be a no-brainer, obvious to you that this was–

101:20valuable.

101:21And then they will go and tell you the things that you could do.

101:23And if it's a company that says, no, you can't, maybe you don't want to work there, but they'll just give you the playbook and then do those things, keep up with that person.

101:31And you're now off track for promotions, right?

101:33You're not just doing whatever they say.

101:36And the bummer is you might've done those things anyway, but if you don't have the conversation in advance, they're not going to give you a raise in most cases.

101:42So interesting.

101:43Cause this could be applied to like,

101:44Anybody in any role.

101:46role that is selling anything.

101:47I'm thinking of a personal trainer who meets their client on the first day and says, six months from now, what would I have done to have made you happy?

101:54Or I'm thinking of, you know, marketing industries, agencies turning to their clients at the start and saying, if we're still working together in 12 months and you're really happy, what would I have done?

102:02And they'll lay out exactly how they want to be treated and their expectations.

102:07So you can meet and exceed them.

102:08Yes.

102:08Yeah.

102:09And it shows that you care in that initial moment.

102:12You mentioned something earlier on, which you said you were in South America and you thought your life was going to be focused on figuring out how to pick up women.

102:20Yeah.

102:22What are women attracted to, in your opinion?

102:25I know this is somewhat...

102:26Yeah.

102:27Stereotyping and generalized.

102:28But are there anything that as a man I could do to make myself more attracted to a woman and vice versa?

102:35Mm-hmm.

102:36When I see men approach women, particularly in the U.S., every culture is different.

102:41I've lived in a number of different places.

102:42There's that moment where they're just sussing out, does he feel like he has a right to speak to me or not?

102:47And sometimes they're not immediately warm.

102:49And by immediately, I mean in the first five seconds.

102:52And there's a difference between the guys that I've seen get more comfortable and they just ride that 5 to 10 to 15 seconds out and then the women are laughing and the guys that take that first initial bit of she didn't initially like love everything that I said and then they go, okay, and they walk away.

103:07So conviction is a huge, huge piece of it.

103:10I think another big element is that a lot of guys come in with just, man, they have these

103:16boring habits.

103:17And I don't think they can conceive of what it's like to be a woman and get asked the same boring thing 10 million times.

103:22And this is true on dating apps and it's true in the bar.

103:25So on dating apps, it's pay, right?

103:29Or something like that.

103:30In a bar, it's do you come here often?

103:32It's what is your major or something like that.

103:35So having...

103:36Any sort of initial line that is just not that, right?

103:41Make it true.

103:41You don't need to tell a fake story.

103:43But the one that I fell back on in so many different social circumstances was, hey, I don't think I've met you yet.

103:48I'm Charlie.

103:49And the reason I love this is, one, it's portable.

103:52It can be a house party.

103:52It can be a bar.

103:53It can be whatever.

103:54But unspoken in that is that I'm the type of person who knows a lot of people here, which I didn't say that.

104:00Yeah, that's true.

104:01But it comes through in that.

104:03It's like I'm the man about town.

104:06I know different people here.

104:07So that was always just an easy one to have.

104:09And I think to have that in your back pocket is very helpful.

104:12But in terms of what they want, the first thing is just general human attraction.

§10Transcript — part 10

104:17And this isn't like I want to sleep with you.

104:19I want to marry you.

104:20It's just do I want to engage in conversation with you?

104:22Do you have an interesting story?

104:24Am I excusing myself at the first minute to go to the bathroom?

104:28First chance I get.

104:29Is she filling in gaps in conversation with her own contributions or do you have to carry the entire load yourself?

104:35That's how you know if you have that basic human attraction.

104:38It doesn't mean that she likes you or wants to be with you.

104:39It just means that she's down to converse and interact with you.

104:42The second thing that is probably one that most guys miss is.

104:46Do you authentically have and have you communicated to her that you have standards beyond her being beautiful?

104:52And for most men, this is just a no.

104:55This is unfortunately, if they look back on their lives and they go, okay, has there ever been a time where I was physically attracted to someone and–

105:05She did something that made me go, okay, I'm not interested anymore, whether it was be rude to a waiter or unkind or cold or just not have fun in the way that I would like to have fun, which doesn't mean she's a bad person.

105:16It just means she's not a match for me.

105:18So many men, especially when they're younger,

105:22Don't have standards.

105:23They have that one standard.

105:24So the weird thing about that is it feels like, oh, well, if I have a standard, I have a smaller group of people that are going to work with me.

105:32But actually, women want to be liked for more than their looks.

105:36People want to be appreciated for–

105:39their inside for who they are as a person.

105:42And if you can't feel and communicate that, you know, oh man, like I often go out, I don't meet people that I have as much fun with as you, you're so funny.

105:49Or like, I love how affectionate you are.

105:51Like, like most people wouldn't come onto the dance floor with me and we're the only ones out here or whatever it is.

105:55If you can communicate to her that you have a standard that she is hitting and that is making you aware that you're a match for her,

106:04It shifts that power balance from she's on a pedestal because she's beautiful and I'm going to pursue her the whole time to genuinely you come in and you're actually filtering for these things.

106:13So you will be subconsciously wanting to find the person.

106:16who's going to go cut up the dance floor with you or trying to find the person that is affectionate as opposed to the person who is a bit colder.

106:22Is there an element to this as well where people will shit test you?

106:26Like they will test to see if you have standards.

106:30Yes, yes.

106:30Because if men and women, so I will subtly, because I heard about this thing called shit testing where like someone will subtly mistreat you to see how you react.

106:39Yeah.

106:40And if you react in that moment and you just kind of accept it and tolerate it, they'll therefore treat you in the future in the same way.

106:46But also they will be less attracted to you and view you as lower status.

106:49Whereas she might show up.

106:5245 minutes late.

106:53And if you're still sat there, then that in and of itself is showing that you'll kind of tolerate anything and that she's, or he is higher standard, higher status than you.

107:04Yeah.

107:04I, at the beginning of one of my relationships that wound up being a multi-year relationship, but, uh, we were just sort of getting started.

107:12And I remember we had plans to meet on a Sunday night and I had been very amenable up until this point.

107:19She canceled and I said, no problem.

107:20You know, canceled, no problem.

107:22And I saw what was happening.

107:24I'm breaking my own rule.

107:25I'm being– I'm moving plans in order to make space with her.

107:29And so we have a thing Sunday night.

107:31It's 9 p.m.

107:31We're supposed to meet at 10.

107:33She calls me and says that, sorry, I can't come.

107:36I'm with my family and I'm going to, you know, I just can't make it.

107:39Also, unfortunately, this week, you know, I have this thing on Monday and this other thing Tuesday, and then I have work Thursday, Friday night.

107:45So the only way.

107:46that I can see you this week is going to be Wednesday night.

107:50And I had earlier that day made plans to go out with my friends on Wednesday night.

107:54And though it was a challenge for me, I thought about this earlier and I said, oh, that's a bummer.

107:59Then I don't think I'm going to be able to see you this week.

108:02She said, what?

108:02What do you mean?

108:05I have plans on Wednesday.

108:07Well, then we're not going to be able to see each other.

108:09And she starts getting upset and nervous.

108:12I don't know what to tell you.

108:13I just am not free on Wednesday.

108:15Okay, let me call you back.

108:17And she calls me back in 15 minutes.

108:19Okay, I'm going to come over.

108:20Oh, my God.

108:20You just reminded me of so many investment conversations I've had with founders who pitch me their business and email me and go, Steve, we've got a million pounds left in this round.

108:28You can put the million in, but we need to know in three days'time because we've got so much interest.

108:33And I remember one over the Christmas break where I said, don't worry about it.

108:37I can't give you an answer in three days.

108:39I take two weeks to speak to my team, do some analysis, due diligence.

108:42I come back two weeks later and I go, we're not interested.

108:46Is there any way you might be interested?

108:47Please.

108:48I've just, A, you told me there was three days for me to make a decision at first.

108:52And I told you I didn't want to do that.

108:53I took two weeks.

108:54I came back and said no.

108:55And now you're chasing me?

108:56Yeah.

108:57And it's so interesting how...

108:59But you can't...

109:02The problem with this as advice is it has to be true.

109:06Yes.

109:07This is don't play.

109:08I mean, games.

109:10Okay.

109:10You can, at first, I understand you're 18.

109:13You've got nothing on your social calendar.

109:15You technically.

109:16Are available every minute of the day to be with this girl that you would really like to be with.

109:20The advice is often just say no, that you can't hang out when she does it, which I think is very confusing.

109:25Instead, fill your calendar.

109:27You like start to build your life outside of this thing.

109:30If you're this business, get other options on the table, have other balls in the air that are going for you.

109:36So it's a hack, but starting to calendar your social life, which is not something I like to be very flexible.

109:42But when you have that, it actually makes you much more charismatic.

109:45And I see this all the time.

109:46So there is something to this.

109:48Don't play the game.

109:50You don't need to fake it.

109:51But if you find that this is not working in your life, start to take steps to fill your calendar.

109:55Even if one night is like on Tuesdays, I watch this TV show and then take a luxurious bath after.

110:00Like, no, sorry, I can't do it Tuesday.

110:03And this can all get adjusted when you're in a relationship and it's ongoing.

110:06There's a give and take that is, of course, going to occur.

110:09But man, yeah, there is.

110:11There's these power games that people play.

110:13There's these who is more in demand.

110:17And like it or not, it has an impact.

110:20I went through some of your best performing videos of all time on your channel.

110:24And it was interesting that I could see kind of themes in them.

110:28I could see several of the best performing videos had similar themes.

110:31And one of the really...

110:33Prominent themes was five habits that make people instantly dislike you.

110:38So that's a video about Brie Larson.

110:40And around the time of the Avengers Captain Marvel thing, she had a string of interviews that were pretty alienating to people.

110:46Some of the things that she did, goodness, it was...

110:51Having to win every joke exchange.

110:54They're talking about, for instance, who's the most powerful Avenger, right?

110:59And they're sort of being playful with each other.

111:00Like, well, Thor is the most powerful.

111:02And she adopts this attitude of, well, actually my character would kill yours.

111:06And there's a well, actually quality.

111:08Like, well, actually I would win.

111:09Actually I would win.

111:10Actually your character is just a mere mortal and I would win.

111:12And it...

111:14Is like cute once, but it becomes frustrating to have someone have to win every banter exchange between friends.

111:22And so I think people saw that and they saw some of the reactions of the cast.

111:27And so that's one is like to have to.

111:30Win every banter exchange and have a burn that you come out on top of, not a good one.

111:35Another one that she did is to interpret ambiguous communications negatively.

111:42So for instance, in this particular video that I did, she's on that Wired autocomplete interview.

111:49And there's one question that is, does Brie Larson work out?

111:53And in a way that doesn't, to at least to Americans, like clearly communicate sarcasm.

111:57Maybe it's different to Brits.

111:58I don't know.

111:59You guys have a different cultural code.

112:01She says something to the effect of like, is that a personal attack?

112:05Really?

112:05Yeah.

112:05And then she doesn't laugh.

112:07And she also– so there's two options there.

112:09You could say–

112:10Is that a personal attack?

112:12And you could laugh, right?

112:14Or you could say, is that a personal attack?

112:16Personal attack.

112:17Everyone on the internet thinks that I'm so fat.

112:19Just trying to jump on me.

112:20I'm trying to lose weight.

112:20Like you can double and triple down until it's clear that you're being absurd.

112:24Yeah.

112:25But she said it once and it came through as hyper defensive.

112:28And the thing that I talk about is you want to interpret ambiguous communications charitably.

112:33This is a big one.

112:34This is one of like, if you've watched the show, Ted Lasso, this is full of this.

112:37People will come up to him and.

112:38I just did a video that had this clip where he's on the airplane.

112:41If you know Ted Lasso, he's an American guy going to England.

112:44And somebody says, you know, you're going to coach the football team, the soccer team for us in England.

112:50Man, they're so bad.

112:51This is going to go horribly.

112:52You're a legend.

112:54And then he responds, well, you know, I haven't lost yet.

112:56And he's just got this general positive demeanor.

112:59He takes that ambiguous communication and responds with grace and charm and doesn't make it a fight.

113:05That works so well, that purposeful misinterpretation of ambiguations early on that are maybe not the friendliest.

113:13This often will take people that are trying to take digs at you and make them flip.

113:17And in the case that somebody was just a bit socially miscalibrated, it gives them the opportunity to, you know, not be cast as the bad guy in the interaction.

113:24So that was something else that she did wrong.

113:26Interesting.

113:26Also, if others are watching the interaction and if you have a bias towards interpreting the communication well.

113:34Yeah.

113:35The person that was maybe taking a dig at you is going to look pretty ridiculous, and you're going to probably come off looking pretty good.

113:40Exactly, exactly.

113:42And when we see people...

113:46defend themselves against words, with some exception, when somebody's like saying that they're going to hurt you, it communicates

113:56an insecurity and a defensiveness, which is like, why do you need to defend yourself against the opinions of another, right?

114:02Like the Trump thing where he said about only Rosie O'Donnell.

114:04Yes, yeah.

114:05It's like, I don't need to defend myself against this.

114:07And it sub-communicates that this is not a big deal.

114:11More than saying, that's not a big deal.

114:14You are sub-communicating that's not a big deal by not defending it.

114:17And that's what we do when we actually feel comfortable.

114:20Let's say if somebody were to tease something that you're not at all insecure about.

114:23I don't know what it would be.

114:24Maybe your business success or something.

114:26They come in and like, yeah, well, you know, Stephen, real struggling these days.

114:29You're going to laugh.

114:30You're going to add on to it.

114:31And sometimes a way through this is to tag the joke that's made at your expense, which is to add a yes and on top of it.

114:37So if somebody ambiguous interpretation is saying, yeah, you know, Stephen, his businesses just aren't working really well.

114:42You'd be like, oh, my God, dude, you have no idea.

§11Transcript — part 11

114:44I've been pulling my hair out with the last few weeks, just like things are falling apart around me.

114:49You can do that because you, I'm assuming, feel very comfortable with your level of business success.

114:54And when you can, again, there is a difference when you start to sense a pattern in somebody.

114:59That is a different route that you want to take.

115:01But if it's just one banter thing that is at your expense to double down and make it a joke that you're in on is often very, very powerful.

115:10Fascinating.

115:10I'm going to ask you one last question on this.

115:15One of your...

115:16Best performing videos is titled Speak Like a Leader, Make People Respect You.

115:22In fact, there was two of your top performing videos that were about speaking like a leader, speaking well, which is fascinating to me that people really want to learn how to speak well.

115:32What advice would you give to someone who doesn't feel like they're a good oral communicator on how to speak like a leader?

115:39The ability to answer non-literally and bring in fun and jokes into the interaction, the ability to get to values in a conversation, which is a lot of the stuff that we talked about, to

115:54take people to the thing that they actually want to connect over.

115:57Versus the weather and all that sort of stuff is part of it.

116:00You seem to take a pause as well when you're thinking.

116:04Some people fill in the gaps a little bit.

116:06Yeah, generally, and I'm sure I've made this mistake, but if you can replace any filler word, any crutch word that you have with silence,

116:17Silence is a vacuum.

116:18And the cool thing about vacuums is that they pull attention to you.

116:22And I think people dramatically, dramatically underestimate the amount of silence that they're afforded.

116:28If I look back actually at my early videos, I dramatically underestimated the value of silence.

116:33I thought that I had to get it all out there and be super interesting really fast in order to keep that AVD really, really high.

116:39And I've since seen and learned that when you have a story and you learn the beats where you've set up the–

116:46And so there's these lines that you'll say in a story.

116:49It's like, you know, the craziest thing happened the other day.

116:53So I'm right.

116:54Like you, you are, there's, there's these hooks and you get an intuitive feel for where you've got the audience on the edge of their seat.

117:01And especially then to just take a breath or have a pause, you don't need to think all of this out, but that becomes second nature.

117:08That's very valuable.

117:09And it comes from the way I've seen people do is when you record yourself, tell a story and just watch back how many ums and uhs you have in it.

117:16When I watch my own podcasts, I'm sure you've felt this.

117:19Yeah.

117:19Oh my gosh.

117:20It's horrifying.

117:23You begin to see your own little habits come through.

117:26Does body language matter when I'm speaking?

117:29I think so.

117:30Yeah.

117:30Yeah.

117:31There's a couple of things that I tend to teach people, which is a lot of people form a tiny little box for themselves where maybe they'll move their hands like this and it's, they got this thing going on.

117:41For people that can't see, you're just kind of waving it like a ping pong.

117:43I'm kind of waving my hands in a little circular thing and my elbows most importantly are pinned to my sides.

117:47If I lift my elbows off my sides.

117:49And I start talking a little bit like this.

117:51And if I was to say, you know, over here and my brother's in the green room over there and I gesticulate, there's two ways to gesticulate.

117:56I can take my finger and I can point six inches from my face the direction that my brother is.

118:01Or I can lift my entire arm and point over there.

118:04The space that you fill is...

118:08One, captivating.

118:09This is something that we talk about in a lot of our videos, which is you don't need to invade other people's space.

118:14You need to fill your own complete.

118:16When you fill your space completely, it is much more captivating.

118:19So when you're on stage to gesticulate with the full width of your wingspan, like, look, I know you guys on this side of the room are feeling this, but over here, right, versus I know you guys on this side of the room think that we have to do this.

118:31But over here, it just, there's a level of discomfort that is.

118:36Comes through in it versus get those elbows off the sides.

118:39It makes a huge, huge difference.

118:40Also helps you speak louder, makes you more dynamic.

118:43What's the most important thing we haven't talked about that the audience are probably screaming to know at this exact moment in time?

118:49When it comes to confidence, one of the mindsets that I see really help people.

118:55Is that there are no superiors, that you go into your workplace and you think that you've got to treat your boss differently, or you go into a bar and you think you have to treat the beautiful woman differently.

119:05And yes, there is status.

119:06And yes, we arrange ourselves in sorts of hierarchies.

119:11When you realize, and as I did in my job, and this is why I got the raise off cycle, it's why everything started working for me, you're not dealing with roles.

119:20You're not dealing with investors.

119:22You're not dealing with avatars of beauty.

119:24You are dealing with people and the people that they love the most in their life that they would do the most for.

119:30They connect with over the same things that you connect with your friends over.

119:35There's different interests, but the underlying themes of those things are the same.

119:41What they love to do for fun, what fills them up, what brings them joy, not.

119:46looking prim and proper and perfect.

119:48And so like a willingness to make that mistake is, I see is often the essence of confidence.

119:54And when I have dropped it and another friend has picked it up, I see it all the time.

119:57It goes back to what you said about convincing versus invites.

120:00Don't convince people, give them invites to connect.

120:02Yeah.

120:03Yeah.

120:03That's a really interesting point that I never heard before.

120:06And I,

120:07can immediately see how I can action that in my own life.

120:09Because even I find myself convincing people all the time, trying to convince them, especially if they don't know.

120:14I'm like, I do this, I do this, I do this.

120:15Even when I land into the US, it's a border force.

120:19I'm like, what are you doing here?

120:21What do you do?

120:22I'm like, I'm going to podcast.

120:24I'm going to start a business.

120:28Brings out that little voice.

120:29I could just say holiday.

120:30I'm here for a fucking holiday.

120:31Let me through.

120:34We have a closing tradition on this podcast where the last guest leaves a question for the next guest without knowing who they're leaving it for.

120:38All right.

120:39And the question that's been left for you is, what is the most important thing you are doing to increase your well-being?

120:48Aw.

120:52Well, we haven't talked about this and without opening a can of worms.

120:57I have done roughly quarterly psychedelic journeys for the last couple of years.

121:04And I was someone who had never done that before.

121:07When I was 30, I was the most straightest person you ever met.

121:09I didn't drink.

121:10I didn't do any of that.

121:11Why are you doing it?

121:13Why am I doing it?

121:13Honest answers only.

121:15To connect with my heart and have that be the primary thing that I bring into every interaction.

121:23And it has helped me address the barriers to that, the shame.

121:29And we didn't go super deep today into it, but the things that I've alluded to in my past that...

121:35I thought made me broken or unworthy of showing up fully.

121:41Where did that come from?

121:45Yeah.

121:46Hmm.

121:50The belief and the experiences that I had, and there were many, and it feels late in the podcast to jump into them, though.

121:59We can jump into them if you want to.

122:03I'm open to it.

122:06One of them was being sexually abused.

122:11One of the things that I got from psychedelics was the ability to go back into that experience and realize what it had–

122:25what compensations I'd made as a result of it because– It was always something that I remembered.

122:30I was old enough to remember.

122:31I was probably about 10-ish.

122:36But the way that I took it was, this is my fault.

122:43I did this.

122:44I must have wanted this or else it wouldn't have happened.

122:46It's that infinite responsibility even at a young age that I took, which I can see is crazy.

122:50And therefore, this doesn't bother me.

122:53I'm not affected by this.

122:58And in these experiences to break, to just crack entirely and my heart to spill out of my chest in pain and tears.

123:13Grief for the loss of soul connection that was impacted by that experience.

123:30I'm so blessed to have had the chance to reconnect with my soul.

123:35And I want so deeply to offer that to other people.

123:41And perhaps this adds some context to the shift in charisma from something that you do to the essence of who you are.

123:52And that's...

123:54That's how I want to teach it going forward, and that's what I–

123:58That's the core gift that I want to pass forward to others.

124:04That emotion is still on the surface.

124:06Mm-hmm.

124:07Because it costs you something that you...

124:10What are the mixture of emotions you feel?

124:18Today, I feel so much love.

124:19I feel so much love.

124:21Like, I hear this voice in my head say, I love you.

124:25Like, I hear it so much.

124:27I feel it constantly.

124:28It's such a fucking gift and a blessing.

124:35And so much grief for the years that I didn't feel that.

124:40And that I had to be more than I was in order to.

124:46Come approximate a fraction of that.

124:52So it's today.

124:55Ecstatic joy and gratitude.

124:58And when I think back on it, it's...

125:06Compassion, which is not what I felt before.

125:08I felt revulsion for myself when I thought of what had happened to me.

125:12I felt disgusted with me, with my body, with my center.

125:29I love being me more and more.

125:32And so, yeah, I think part of the mix is the,

125:38I'm glad you asked because it's what I want to give to other people, whatever I can related to this.

125:50I think the only way I can give it is by speaking to what I lost for a long time as well.

125:59I didn't believe in souls for my whole life.

126:04You know, there was none of that.

126:05That word was empty to me.

126:10And to have it come back and to first feel the ache of it coming back, the excruciating pain of like the separation from this.

126:21And then the reunion is just like every day.

126:26I like pray and gratitude for that.

126:29So.

126:32I, um...

126:38That's why I bought the business is for this to spread that to as many people as I can.

126:56Thank you.

126:56Yeah.

126:57It's really a beautiful thing that you just shared because I just know that there's people out there that,

127:04are at some stage in that journey.

127:05You know, it's a sexual abuse is something that I think from my very sort of naive

127:12experience of speaking to people that have been through that is a very unique, complex range of feelings and emotions that someone who's not been through that might struggle to understand.

127:24Because an objective observer says you felt you'd done something wrong.

127:29Yeah.

127:29You carried the shame.

127:31You carried the guilt.

127:33You carry disgust.

127:35It doesn't make, it doesn't appear to make sense.

127:36So by way of you sharing it, you're going to enable a lot of people who are struggling in a similar way to make sense of what they're experiencing.

127:44But also to offer them tremendous hope that at the end of that journey, however long that might take them, they're going to arrive at alignment.

127:52Yeah.

127:52they're going to come back to themselves.

127:54Yeah.

127:55The shame was so underneath.

127:58It was so pushed down.

127:59I wasn't aware of it.

127:59You know, as you said,

128:00earlier, what were you feeling back then?

128:02I said shame, but I was, it came out sideways.

128:06It came way in perfectionism or seeking approval or trying to rescue and save other people, all the things that we talked about today.

128:14It was only through direct contact with that repressed feeling of self-disgust and responsibility.

128:25That I was able to move through it and heal it and to sit with the worst thoughts that I had about myself, which is, like you said, you did this, you wanted it, you

128:38deserve it, you, you know, all of that stuff that gets, sounds so freaking strange even to me to say, but to know that that's,

128:48the common response to something like that?

128:54Oh, man.

128:56It has helped me understand people so much more because I think, you know, I have my own history and my own shames.

129:03But when you see the way that people internalize the things that have happened to them as if they're broken, as if...

129:17They deserved the misfortunes of particularly their early life and even late life.

129:26It's so sad.

129:28And I can see now how sad it is, but you couldn't have convinced me before.

129:34Is there anything that you wish this...

129:37This grown man in front of me could say to that boy,

§12Transcript — part 12

129:47I wish that someone could have...

129:52I just needed someone to sit with me.

129:54Someone to.

129:57Sit and wait.

130:00Without blame, there was not opportunity for an adult to just sit that I trusted and just listen.

130:09So if I could send anything back to myself, then it would just be.

130:16An adult to listen to me.

130:17And today what I've had to send back internally is that I just listen to myself.

130:21I listen to myself so much more.

130:23And it's only through listening to myself that I can get through all the shame and then finally hear that voice of, I love you.

130:29Like, I love you.

130:30I love you.

130:33You couldn't be loved more.

130:41Thank you.

130:42Thank you.

130:44There's so many reasons why I feel so grateful to you.

130:47I mean, your work over the years has helped so many people make sense of a world that appears to be very confusing, especially as like a young man, but even also as a young woman,

131:00understanding why we're struggling in our lives can feel...

131:04Like a Rubik's cube of a bunch of different factors that we were either given across the dining room table from our parents or biologically or whatever.

131:13And you've helped us to understand the most important thing in the world, which is humans, what it is to be a human, how to be an effective human in whatever context, how to be an

131:22ineffective human, and to really turn the lights on to many of the things that we do and don't do without knowing it at all.

131:28And all of this gives us a greater chance of becoming whoever we want to be.

131:31And I'm also grateful to you because your willingness to share your early experiences, this early abuse that happened, and to reflect on it.

131:43And to talk to us so openly and honestly about the complexities of it.

131:50are going to help so many people who are at some stage in that process to feel seen and heard.

131:58And to also, maybe most importantly of all, offer them hope that they can come to where you've arrived at today, where you love yourself.

132:07Thank you, man.

132:07And you have that love in yourself.

132:08Thank you.

132:09What a gift.

132:11That's a hell of a blessing.

132:14Thank you.

132:16I highly recommend everybody, if they want to hear more from you,

132:19They have to go and check out your channel.

132:21I'm going to put it on the screen and link it everywhere because you're on a journey.

132:24And I think people are more fascinated now than ever before to really follow that journey and understand what truly charisma is, what loving yourself is, what we should be aiming at.

132:35And I'm, I mean, having spoken to you today, I'm so, I'm almost obsessed with your work and what's going to pour out of you in this season of your life.

132:44And I'd highly recommend everybody to go check out the channel.

132:46It's unbelievable.

132:47You're back.

132:47You took a hiatus.

132:49Yeah.

132:49But you're back and there's a new, there's a new.

132:52Essence to you, which I think is incredible.

132:55Yeah.

132:55So please go check out Charlie's work.

132:57Please go check out his channel.

132:58Please go check out his university.

133:00I'm going to link all of that below.

133:02And is there anything else that if people want to reach out to you, how do they do it?

133:05How do they get more from you?

133:06Yeah, we have a course called Charisma University, which is...

133:10You asked me a lot about the tips, and quite frankly, they're not top of mind, but they're in there.

133:15That's a 30-day program for people to go through and start to implement these things in a very actionable way.

133:19way.

133:19So if they're curious, they can check that out.

133:22Just Google Charisma University.

133:24And I think that's it.

133:25I'm happy we finally got to the tears, Stephen.

133:27I was worried that your reputation would fail you.

133:33Thank you.

133:34Thanks, man.

133:35It's been a pleasure.

133:35It really, really has been.

133:37Isn't this cool?

133:39Every single conversation I have here on the Diary of a CEO, at the very end of it, you'll know, I ask the guest to leave a question in the Diary of a CEO.

133:48And what we've done is we've turned every single question written in the Diary of a CEO into these conversation cards that you can play at home.

133:57So you've got every guest we've ever had, their question, and on the back of it, if you scan that QR code, you get to watch the person who answered that question.

134:08We're finally revealing all of the questions and the people that answered the question.

134:15The brand new version 2 updated conversation cards are out right now at theconversationcards.com.

134:22They've sold out twice instantaneously.

134:24So if you are interested in getting hold of some limited edition conversation cards, I really, really recommend acting quickly.

134:31This has always blown my mind a little bit.

134:3353% of you that listen to this show regularly haven't yet subscribed to this show.

134:37So could I ask you for a favor before we start?

134:39If you like the show and you like what we do here and you want to support us, the free simple way that you can do just that is by hitting the subscribe button.

134:45And my commitment to you is if you do that, then I'll do everything in my power.

134:49me and my team, to make sure that this show is better for you every single week.

134:53We'll listen to your feedback.

134:54We'll find the guests that you want me to speak to, and we'll continue to do what we do.

134:58Thank you so much.

135:28The thing I think about most, especially when I'm on the go, but also when I'm sat here in the Diary of a CEO studio, is the Wi-Fi and internet that we have to work with.

135:36In fact, any time I'm filming away from the studio, one of the first things I do is when I arrive, I open up an app and do a speed test to see how strong the signal is.

135:44And the number of screenshots I've sent to my team about Wi-Fi signals at different locations is actually pretty crazy.

135:49It matters that much to me because it's such a competitive advantage to have fast Wi-Fi.

135:53Because on any given day, if I'm recording, let's say, hours and hours of footage with a podcast guest, I then often have to have my team send that across to our London team who then do the edit.

136:03So fast Wi-Fi and internet is not a nice to have.

136:05It is absolutely business mission critical.

136:07So when it came to finding the best provider who could supply internet and Wi-Fi to our new LA studio, which I'm sat in right now, we looked at every single option.

136:15And of all the providers, the one that came back with the steadiest connection, as well as being the cheapest connection,

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— A LITTLE MORE TO THINK ABOUT. —