Gary Vaynerchuk

00:01sh 5 4 3 2 1 Gary ve ladies and gentlemen dude I have gotten so many tweets about you ever since I said we were going to do this podcast or I don't know if I announced it online or tweeted or something man you you're doing something out there dude you got a lot of people behind you a lot of people excited about you well listen I'm super thrilled to be here I I really appreciate it I appreciate you being here I'm I'm thrilled to talk to you thanks you're a motivational man you got a lot of people up and at them I'm super grateful you know I do you know what's funny I uh I spent the three year for last year I've been okay with it but the three years prior to that I specifically didn't want to be a motivational speaker how come I was selfish in deciding like that I just didn't want to be that that I was more proud in my own mind of being an entrepreneur business Builder who

00:56happened to have entrepreneurial Tendencies and I feel like the motivational speaker thing you know by percentages can get a little ugly gets a little kind of hollow get a little spammy and for my own mind the way I had it in my brand was I suppressed and stopped putting out the content like that I would tell my boys and my internal employees but for the last year I embraced it a little more and so you know it's got a place you know I mean you can't and I'm I know you feel this because as soon as you announced it too I've I gotten so many emails and tweets and DMS of the same thing if you're lucky enough that some way the way you communicate brings value to others you need to be smart about that and so I'm trying to figure it out yeah um yeah I mean I definitely think you need to be smart about it you definitely don't you don't want to get greedy with it or stupid with it or

01:51there's a fine line between manipulation and you know and doing the right thing and for me when I go on stage that is my zone like I that's like that's my Arena that's my court I just don't think anybody does it better like when you give uh you give motivational speeches they're usually business talks but I'm so like rah rah that it takes you know I feel like I'm a defensive coordinator that's giving you the plays but I'm going to give it to you like we can do this let's rip their necks you know like out of their body and so when I'm up there that and the YouTube videos and things of that nature that's the major of what people see of me and that's only one version of it and uh yeah I I I I'm very conscious of the motivational thing I think a lot of people use motivation for their own selfishness and I'm trying I know it all plays out in 30 or 40 years but along

02:48the way for my own appetite I want to balance it the right way well there's a lot of people that are doing it that haven't they don't really they don't really do anything else like I know a guy who does motivational speaking used to be a shitty comedian and now he's just doing these weird motivational speeches and they're like they're sort of hobbled and cobbled together from other people's and it's like it's fake you know what I'm listen I don't judge anybody very honestly I don't give a really I really don't really I don't but about what other people are doing entertainment escapism there's you know people can say reality stars of this people say watching football like my beloved jets for 3 hours is stupid like people can judge escapism any way they want here's my big thing I'm a businessman so I talk about business content it's not just finding your inner

03:34peace what scares the out of me is everybody who says that they're you know a business coach and they've never made a dollar outside of selling other people how to make a dollar and that whole scheme is basically sell other people on how to make a dollar yeah so I just don't want to go down that path and I think I can look the part very quickly and that's why I suppressed it for a little while but then in the last 3 or four years I've built a very large agency a media agency and so I think I felt good that I went and executed again just like I did when I built the wine business so I I filled that bucket of building another big business which makes me feel more comfortable to go out and do the content and being out there well there's definitely value in giving people motivation there's definitely value that other people get from it it's it's a real positive thing and there's ripples

04:24that come off of that and I feel like I gain a lot from a lot of people that are motivated ation I get a lot out of it I love it when they're real when they're real it's just it's hard to find you know you got to separate find out who's a bull you know who's a real health expert and who's a artist that is sort of compiled and remembered a bunch of things that other health experts have actually studied and done headline headline reading versus practitioners ship and I couldn't even imagine what you guys are dealing with being at the top of the sphere of this important medium you must get bombarded and it takes work like I've been able to navigate who I want to with and have drinks with and who I stay away from it takes a lot of time yeah it does because it can look the part and you got to like dig and then you got to like take and you know you know this there's

05:13people that you actually respect who haven't done the work and are lazy about putting somebody else on and they're like yeah that's a good guy but they're not yeah and they're like and like you know the whole thing is really interesting actually and then there's hosers yeah yes there's a lot of hosers out there there's just no there's no getting from that though kind of all walks of life and I think you're right though to not concentrate on the negative ones CU it's really just a waste of resources it's a waste of energy but this is an amazing time though to get a message out there and to motivate people and to show people that you know there's there's something positive not just in being inspired but in inspiring others yeah I mean listen uh you know the communication infrastructure of society is incredibly interesting right now what you and I are doing do you know I

06:01mean like if you map what you're doing right now like it's insane you you basically had to give up all the economics to the biggest radio show station in the world like like everybody can reach so many people and of course everybody's going to head's going to go to what's going on in politics and what's going on and it's true like the reason a dictator when they're creating a coupet wants to take control of the media is cuz people go with what the media is telling them and so yeah I mean I think it's imperatively important um to try to navigate and distinguish yourselves espe to me I'm saying this quite a bit lately which is if you're feeling good right now like for example I am I feel enormously optimistic you have a massive sense you have responsibility to communicate that because the wave of negativity is Extreme yeah I agree I agree and I think it's super beneficial and um you know

06:54what you were saying about the media being powerful I mean the the most power ful thing about it is everyone has access to it now there's nothing keeping anyone from starting an Instagram page and just putting up little videos every day of how they feel and how they think and it might only affect one person it might affect a thousand people it might get to a million people and it builds and what happens Joe is I think people look at this in a cynical way they're like social media is bad that person has no Talent why are they successful this political thing is going on that's bad this is bad and what they don't realize is these social networks haven't changed us they've exposed ush you know people like Twitter didn't change your opinions Twitter allowed you to express them yeah you know back in the day when something was on TV or in the radio we were yelling I when I used to listen to

07:47sports radio Mike and the Mad Dog in the 90s in Jersey I was yelling back at Mad Dog like you idiot no the Jets should do this but now that voice is in play right right and there one famous person away from retweeting it to getting the foundation that's the you know that's the match that can start your infrastructure not only is it in play but if you have opinions on Sports you could start your own podcast and it just builds and it could be massive and bigger than anything on the radio because it's such a superior medium people forget that blogging was a precursor to this I mean where do you think Bill Simmons came from yeah people are confused like like people forget real quick I mean that was my story I owned a wine store in New Jersey YouTube came out it was five months old and I'm like this thing's going to be big and de decid to sit in front of a table drink

08:33four bottles of wine for 20 minutes and it was good enough that a lot of people wanted to watch that's what you started out that's what you started doing my my so my if you want to take it all the way back I was born in bellarus in the former Soviet Union so I have a very immigrant story came to the states in 78 lived in a studio apartment half the size of this uh studio with eight family members real immigrant my dad got a job as a stock boy in a liquor store for two bucks an hour in New Jersey wow became the manager of that store eventually you know that immigrant thing just work every hour so my dad did I didn't even know my dad until I was 14 even though he slept in my home every night and uh and we moved to Jersey I was straight entrepreneurial DNA like lemonade stands like shoveling snow I used to rip people's flowers out of their yard and ring the doorbell and

09:19sell it back to them it was real raw entrepreneurship and then I'm 41 baseball cards were like the thing in ' 87 88 89 90 that was culture and I became a baseball card dealer and I was making $2 $3,000 a weekend selling baseball cards in the malls of New Jersey then my dad owned a small liquor store eventually in Springfield New Jersey dragged my ass in I hated it but around 16 I realized people collected wine that was connected to what I liked which was collecting baseball cards and football cards and I at 16 years old spent every minute of my life trying to become the foremost expert in wine I would go into like science class junior year and not give a about Saturn and would just sit there read the wine spectator and decide I was going to be the greatest wine retailer of all time heard the internet in '94 in a dorm room playing Madden 94 my friend came in he's

10:09like you got to see this went to a room heard that whole thing and 15 minutes in was on a bulletin board and uh SE seeing that people were selling wine and decided that I would launch a wine website and in 1996 I launched one of the first e-commerce wine businesses in America wow and so then in 98 I came home fulltime and from 98 to 2003 in that 5year window I built my dad's business from a three to a $60 million business on the back of email marketing Google AdWords and just having a website and that became my first foray into using technology to grow very quickly so do you sell wine through that website so buy and sell I don't know jack about wine I go to I just ask the guy what's good dude do you like it love it that's all you need to know yeah I like the number the one reason I broke out in wine everybody who's listening right now real quick take a step back do you do

11:05you know anybody that's into wine everybody probably knows one or two people they know what I know every one of those people are a straight douchebag anybody that's really into wine thinks like it's some magical information that they impose on others and they become a straight dick so I was since I knew so much about wine I was like you know what I'm going to take this away from all those so I started a YouTube show and I started comparing the wines to like hillbilly Jims like you know like Boot and like you know like racket balls and like the gum out of a tops pack all the stuff it actually tastes like and it democratized wine and it was a good thing because wine should not be on a pedestal if you like it good nobody there's no cheeseburger expert running around going Joe you're using the wrong cheese it's from the wrong year it's so douchy that nobody wants to get into it

11:50so I was like that I'm going to help wine and it did it got a lot of young people into it yeah there's a weird pretentiousness to wine that doesn't sort of it doesn't really exist with a lot of of other Liquors like it doesn't exist with tequil well you're seeing it right like craft beer you're seeing it with whiskey but craft beer is more down home I mean it's kind of cool but you know what there's some Brooklyn heads that are trying to be douches too well Brooklyn's a rough spot it's a weird spot it's so confused it thinks it's like North Carolina thinks it's Asheville North Carolina like planted in the middle of New York City it's for what a weird place Brooklyn is right now and it wasn't like that when I was living in New York at all no when I lived in New York Brooklyn was kind of like rough it was like guidos and you know and uh qu air quote Urban you know

12:32it was uh it was a different spot and now it's just all these weird hipsters with skinny jeans and vests on and it's half it's half my employees of media for all you've listening love your jeans see them see them Monday why are they doing that they can't even run in those things what if you have to get away what if something's chasing you none of those guys are getting away from anything they're not getting away they just accept their fate they're not stealing they roll their pants up keep it tight you know they're they're paying 6X the price of whatever North Carolina for the same item that's what they're doing why yeah I don't get that I don't I don't even get that living together thing everyone's smooshed into that one spot it just seems like that's retro I don't know that I love I live in Manhattan I like I can't live anywhere else I hate you definitely could way I

13:14could but I really prefer not why do you like to be smashed in like that I need speed I need the action I get to other places like la like here we are right and like there's nothing going on here at 11:00 p.m. tonight sure there is you just got to go to the city that's fine but right out here in wood hills fine but like yes is yes is but not Manhattan is no and and not that that's bad right I by the way it's probably mainly good for 99% I just know what I'm about like I like it I like I like the action you like there being a restaurant open at 1:00 a.m. that you can get a nice meal at and it's not even that cool I'm not cool enough for that here's what I like what do you like noise oh so for example that's what I hate right so I love it so let me give you a good example I have to sleep with a sound machine cuz I need the chaos yes when I walk in my office floor and

14:02everybody's got headphones on and there's no sound I freak my and like poke somebody and say like Blast Your Spotify or itun like I need sound really uhhuh man I'm the total opposite I want to be on a mountain I want to hear birds chirping nothing makes me happier than hearing like sirens and people yelling at like I no really it really puts me to sleep like like a my Lizzy my sister right now I know she's listening she knows there used to be a train outside her house in Edison New Jersey I couldn't sleep the train come by and would be like one of those be out I need sound that's so weird I need action it's why I love social Mak sense you know what I mean post reply DM like I I'm an action junkie and luckily I haven't deployed that against drugs or or a little gambling early on but I've gotten away from it I can't win enough to get me excited and I can lose and get pissed so

14:50like I finally won that game G like Vegas gambling or Sports Vegas yeah like uh CRA craps and like dumb like roulette like I would just decide like putting like $500 on the number five because like if I hit this like you know just like dumb like I'm going to win I go to Vegas so much for the UFC I I don't gamble at all I've never gambled in Vegas I've gambled on fights and that's it I should really bet baseball I've been a hardcore like 25 year fantasy baseball player and the only time I've ever really made money gambling was when I knew upand cominging pitches were coming up and they that's how they really run it and that's where I've made my biggest Arbitrage it's hard to make money on fighting too you used to be able to when I used to gamble when I first started working for the UFC I'd still bet on fights and then I thought about it for a while I was like I'm probably not

15:42supposed to do this like it doesn't make any sense well it's I can't I can't affect anything and no one ever told me I can't do it it's not like I'm a manager or say that your commentary was slate yeah I they say that anyway they say they said that and it has been me they said I was biased for people I I bet against which is hilarious I've had that happen but I stopped doing that like more than 10 years ago it was probably 2002 or three like right after I first started doing commentary I quit doing that but he used to be able to make a lot of money there were some and there were and people were undereducated in that sport well there were some killers that would come in from other countries and I would go you know like they would know about this guy and I'd be like oh this like Adlon amagov guy was coming in from and I forget where he's from but I was like

16:30Jesus Christ what is the what's the line bet the house you know there was a few guys he come from Parts Unknown a few I also thought that WWF did that so well I was always fascinated when they were like from Parts Unknown holy where's he from well that's no good for a global Enterprise like the UFC because you want to engage those people in the other countries like like there's this guy khabib norov who's the number one contender in the lightweight division he's just murderer he's such a badass and he's undefeated and and like the big thing about this guy is that he's from Russia he's from dagistan and there's it's a really weird place because it's it's not a large place but there's a bunch of killers that come out of this one spot and this guy's like the main killer and so they're they're planning on doing a big UFC in Russia and if this guy's fighting in Russia

17:16it's going to be Bonkers you know so like that's a big deal like Conor McGregor in Ireland and you know this this it's a big deal to fight in your country 100% the regional thing has always worked you know World Cup Olympics are historic things like we're look nationalism is on the rise yeah no it definitely is and even you know Statewide you know like uh like cowboy Cerrone fought um this past weekend in Denver you know and he's just from Denver so when he goes to Denver they go crazy Hometown stuff yeah there's there's always that you know it's just it's it's a fascinating thing is that your signature on your iPhone case that's a little weird there buddy I'm I'm a weird dude like this is you know you got like a watermark signature that's a signature by the way that anybody could rip off youbody super careful with your checkbook no I'm all right luckily I don't have any checks I

18:03don't even know what a check is I got a buddy of mine his name is Guido orandi he's a good guy and he uh his signature is this it's like like that's it which was great until he got divorced and then his ex-wife just went off with a signature and just drained the poor guy poor dude yeah still he stuck to his guns though after she drained him kept that signature he's like you could take the money but you ain't taking this signature taking my big old I love it and you I guess nobody could tell you how you write your name you know you can write your name any any way you want so he just decided that's how I write it that's it I like him where is he right now that's a good question he's a pool queue maker he makes custom made pool cues yeah and uh last time I heard he was somewhere in the midwest where pool is still got a pool is always connected to gambling and it's it does

18:54better in places where there's not as much to do right not as many options for gambling although Manhattan is like a good spot for pool it oddly enough it's like a date thing like you know but I mean pool pool like Pro pool like real pool gamblers high level players yeah I can play I could play decent what about darts no got to dart board over there somebody gave it to me I never even opened it up that's what I are you good at darts yeah better than I am people love darts yeah I just have good hand eye coordination yeah it's a fun it's fun to play yeah but it seems like you're looking at the same thing over and over again that's like my problem with bowling and darts you're looking at the same goddamn thing help to me pattern recognition it's kind of how I think about like yeah content and business and those things I like pattern recognition H mhm why do you like

19:41pattern recognition it comes to me like but you like chaos I do yeah I do I do but I but I you know I definitely I'm a big big fan of of pattern recognition like to me everything just happens over and over and over again and you just have to understand historics so for example my great thesis right now where I think all the money is going to be made this is the television and that is the radio so you're pointing to your phone is the television and the TV is the radio and it's 1948 to 1957 meaning we're going from a primary as a society in the US the primary device in our lives is switching from the television to the phone the same thing that happened in the late 40s and early 50s from the radio to the television if you go back and understand the brands the media companies the personalities what happened in that decade then you can start making bets on understanding oh

20:31wait a minute if the phone's the television then Facebook and Twitter and Instagram or ABC NBC and CBS shouldn't I become Bob Hope and Lucille Ball because if you go back and read a lot of the radio Stars didn't go to television cuz they disrespected the medium huh so I would tell you I asked you this before we went on I was fascinating because I know you've been really a Pioneer in this an early dude like you went to podast casting and I'm sure now everybody's like oh my God and can I be on your show but when you first started it didn't have the you know the brand as a platform it has now I'm sure plenty of people were snickering at it or what does it mean it's what it is well they were doing it recently like people are still doing it Howard Stern was making fun of podcast just a couple of years ago not even a year ago he was mocking people doing it now we get 95 million

21:25downloads a month of course he's mocking it because every body mocks the competitive thing that's Rising them there there's that but it's also what it is yeah it is that for sure let's just let's just save ourselves some time here in that way well in my opinion radio is because it's you have to tune in at a certain time you have to listen to their commercials you have to I mean the the medium of podcasting is so Superior that it's instantaneous you pause it when you want you get back in your car it Bluetooths to your car it plays anywhere you can go from your car to headphones it can play in your car or a complain your headphones you could pick it up you could put it on your laptop you could have it stream in your house you do whatever the you want with it you delete them you download them they're they're instantaneous you can get them whenever you want you can go

22:09through the archives I agree I mean and it's also 100% uncensored 100% unproduced there's no one in like with this it's me and Jamie and that's it I mean there's no one else involved in this that's it and look at Jamie I me yeah he's just chilling but I mean it's really amazing in that in that respect that there's no corporate like when you get to these kind of numbers usually you'd be in some giant building somewhere and there'd be a gang of people involved they'd have meetings and after the show meetings editorial post and we had we never had a meeting ever you guys even talk to each other yeah our time we're friends we smoke a little weed knock some pool balls around Jamie has a good idea we go yeah let's do that and we wind up doing it but it's so informal and it's like there's nothing going on like corporate what's amazing is it allows the talent to rise to the top well it it also

23:00allows people to be themselves which is what allows the talent to rise to the top or allows the even say the word talent but allows content to find its way in a pure manner where it's not like if you have a bunch of people influencing what you do as soon as you you start compromising and as soon as you start compromising you just can't it's never going to get through the right way like one of the beautiful things about standup and one of the beautiful things about podcasting is that like if you go to see a guy like Bill bur his Netflix specials out right now ladies and gentlemen just came out he was on earlier today like you see his thoughts there's no one telling him what to say does no one need you know when you watch a stand up on stage that's their thoughts they figured out a way to hone it to their personality and then boom put it out there like that Y and

23:46that's the same thing with podcasting and that's never existed before they've never had the opportunity the internet is the we we take it for granted it's really fundamentally only 22 21 years old Windows 95 really kind of put normal people on it it is the great shift in our society and I think we haven't fully Quantified its impact across the board well if you think about 20 years and how what a short period of time that is in human history and if we go a 100 years from now and look back they will look at this like this great explosion of content and creativity and expansion and integration this integration of thoughts and ideas and and the instantaneous ability to communicate that's just never existed before nope and they're going to think it's slow oh yeah I mean this is going to see everybody's like it's so fast and the kids the kids I mean I love

24:36how everybody like these kids are not going to be capable to live in society CU they're on a phone I was told that I would not be a functioning human being because I played Zelda and Mike Tyson's punch out too much well they were right they know you wouldn't be functioning that way I mean but really like I tell I tell my friends all the time like what what world do you think our kids are going to be living in right you think they're going to be outside throwing a racket ball against a wall like the world's shifted yeah they'll be taking selfies of their ass that's exactly right that's what they're doing they're going to be they're going to be putting on contact lenses and living in a VR World 247 that's what they're really going to be doing that's really what they're going to be doing yeah what do you think is next like if you look at the cell phone you look at technology

25:16and the integration in our lives what do you think is the next step voice voice is going to be really interesting because it's on us now so voice so here let's take a step back it's all about time Arbitrage the thing that we're all addicted to is time so Uber Uber doesn't sell Transportation Uber sells time they sell convenience that's exactly right and and it's and it's packaged in time so voice when Alexa can order your package for you instead of like whatever's faster like the head you know the ey pads that we talked about like earbuds thank you they whatever's faster whatever's faster is what we're going to gravitate towards so I think voice activation AI AR those kind of things are really going to start to populate up over the next half decade those um those earbuds that you're wearing do you work out in those things no no they don't hang in there they'll fall out I haven't

26:09tried it they I don't I'm not quite sure yeah they look that's the only thing I would would worry about they look pretty badass the I'm upset it's the best product Apple's put out since the phone itself you really believe that I really believe that now do they work the way the other like is there a button you can press on them to answer the phone like how's that work I don't you know the truth is not even sure like I'm by the way probably but I'm so like weirded out like I don't do I'm so bad at that like I never get the full value out of products cuz I don't even have the time to read that's actually probably good because that means that a product has to be really really good to impress you because it becomes so easy to use that's a very good Insight yeah no seriously yeah because there's some like on one of those fitbits like good luck with all that I'm not getting in there and

26:55plus it's Apple's own product right you know what they're going to do they're going to make all that should not work with the next stuff I mean they're not they're not here to be friendly they want your money somebody gave me one of these GPS watches that you have to charge every other day or some stupid that's been the other thing the thing charges like I thought it was like that three days like you know like it instantaneous it's been really good I like last for three days mine been lasting for as long as three days yeah yeah I ordered it but they they're not going to deliver until March I think they're back ordered for quite a while therez too many people like you maybe you in particular you it up dude sorry everyone I like it I like it so you think voice meaning like voice control voice one of the things that I use all the time as a comic is the notes feature

27:39on the iPhone has that little voice thing and it's amazingly accurate and accurate enough that I could realize what I'm saying like even if it up a word or something like that I can go back and look at it but have you ever used it yeah I do it's incredible but I think I think it's the 2.0 of that right where like things are actually happening because of your voice so we could talk right now and this thing is going to be able to pick up a good 99% of everything we're saying and I'm not even touching it you it crushed it I just boom killed it perfect yep it's it got it 100% so to me where it gets really exciting is when everything around you is being at so when everything becomes smart mhm then it starts getting really interesting so our phones are smart right right but what happens when your belt is smart oh and now all of a sudden you go to order a Big Mac and you try to pay with your

28:31phone but your belt's talking to your phone and when you go to pay it declines and it looks at you and says order a salad fat ass ooh your belt is telling you it's tightened correct it's too tight it's pushing against your body corre or what about when your refrigerator reorders another case of Budweiser cuz it understands how often you drink it and so you're down to two it knows that you're going to drink two tonight cuz that's your average and as soon as you get home that night and open grab the first one it's already reordering it for you so your refrigerator becomes an enabler everything's going to be ening your refrigerator that's right you're to that's exactly right your toothpaste is going to have one drop left it reorders it for you right so we're going to get into that place where everything is smart and that's when it starts getting a little bit interesting and then and

29:17then virtual reality porn is going to be interesting well it's already interesting have you ever done the HTC Vive you ever with that yeah Duncan has the porn on the HTC Vive and he tried to get me to look at it briefly I looked at it briefly like six hours no few a few days it's not too much you know you could just stare at someone's tits they're just too big the whole thing is too weird it's just too bizarre it's not going to be bizarre you know it was bizarre 10 years ago dating somebody that you met online oh yeah I mean like bizarre gets redefined real quick oh for sure and guys are real simple you know all you need is one of your buddies in 5 years saying bro no serious seriously that that's it just that tone and that was it right you went you fell for J like that's it no bro seriously well how many people are getting laid now because of online it's got to be giant like with

30:08Tinder and swiping all these different we missed it we missed it there's nothing else to say yeah I mean it seems like probably I bet less people are in committed relationships now because it's just a Rampage out there in the streets yeah we never recover just a rampage but a buddy of mine my friend Greg fit Simmons one of his good friends got divorced and uh you know you know the whole deal torturous marriage hung in there too long the whole deal no sex for the last year and a half plus got out and now he's just on a catastrophic Rampage I mean this dude is just crushing it and he's sad right he's happy of course he's happy so happy every time I see him he's got a giant smile on his face and his phone's vibrating it's amazing yep yeah I mean it's like happiness and it does you don't have to be he's not a goodlooking guy he's all right but I mean it's not

31:00even that water Finds Its Own level you know you could find your level you find what well that's exactly right yeah who's willing to you they're out there they're out there there's always someone someone's willing to you that's 100% true you just got to find that person that is true it might not be everybody no but what what's real fun is when you actually break out of your level yes once in a blue moon and every now and then every now and then below your level or above your level now and those are the moments you actually talk about you're at the three-point line and it's nothing but net you're like what how did that happen yeah well you know it's just it's it's fascinating to me because I'm really concerned about the integration of human beings and Technology not concerned I shouldn't say concerned but puzzled as to the the end point oh the end point is the robots kill us all you

31:51think so yeah really yep why do you think that I think we integrate with them I think we become until we become bothering Force to them yeah and we don't stop them well I think it's those that are scared scared to integrate that we're going to have to kill off I think it's folks like you and me they're going to get the chips so you think we'll be we're going to be like on team robot I really think we kill those humans I think there's going to be some some folks who want to make their own homemade bows and arrows and and chop their own wood yeah with a stone axe like those I don't use matches I rub sticks together those people they're going to be a problem I think people are going to be scared of it like we I mean people are scared of Technology yeah every generation of it I'm real Curious how far it gets before we get to 80 90 like what are we going to really see at the

32:38tail end right I mean you think of somebody who's 90 years old now the they saw right right like I mean if you go the whole game at like like in their 40s and 50s they're like a television you know like I mean so yeah you know do you remember I don't know if how old are you 49 perfect you're you're a little I I don't I don't know how this plays out for you you might have been a slightly I'm 41 it's slightly it'll be interesting to see what you say the jump from Atari to Nintendo oh yeah was Insanity giant insanity or the iPhone from the razor or whatever so when you have those moments that's when it gets interesting when you have that Quantum product that leaps everything right um the iPod from whatever you know the MP3 horeshit things we had why I think it's going to be artificial Parts too I think that's going to be a big part of it like people who are blind giving them

33:26artificial eyes that work better than real eyes and then people I mean initially it's going to be not as good and then it's going to be as good right you're 80 60 50 now you're 19 well not even plastic surgery it's going to be genetic manipulation no I'm saying that the back to pattern recognition when when plastic surgery came out you were 50 40 you know that range now 18-year-old girls 16year old girls are attacking it earlier so when first it's going to be for the Blind and then some dude's going to be like wait a minute this why is my friend who was blind can see better than me I'm going to just do that and it's going go from defense to offense somebody showed me a breakdown of Kylie Jenner's plastic surgery over the years and she's only like 20 years old that's right and this girl has had her face just chopped apart she's had her chin whittel down she's

34:18had her hips widened her breast enhanced she's a little kid I get it and she's just they're they're just sculpting her with scalpel yep it's very very very strange because she doesn't look remotely like she used to look just a couple of years ago that's right and I'm thinking it's heralded for it amongst her peers yeah yeah and so what do you think is going to happen people are going to follow that pan oh for sure yeah I mean they're jumping in head first so it starts with celebrity then it goes to the affluent well the amount of money that it cost to do something like that has got to be in the hundreds of thousands of dollars cuz she's had some really extensive stuff done I mean you just didn't see that when we were kids no you didn't see a 20-year-old girl that had maybe a girl got a boob job maybe but not even I mean that was so rare for you know later you know

35:06maybe in our 20s we heard about such stuff and like wait a minute why didn't they do that you know yeah I get it but now it's bizarre like they're doing stuff to their hips like girls are getting their hips widened of course because ass is the offense now I know but it's just so strange to see like when you look at a person you know their ass is mostly like some weird extra substance that they're sticking in there pump it up but but you know what but guys respond like my good friend moose said a long time ago he said good friend named moose yeah Rob Muse so we call him moose he said about fake boobs he's like if they're fake why can I put them in my mouth yeah if I can touch them they're real I mean my 1999 album yeah it's I think that it's um it's it's a fascinating thing because we don't care but we do care when it gets to lips you know there's something about

35:58lips like hey hey hey slow the up like you can get those Preposterous tits and nobody blinks but as soon as you get to lips guys go Jesus like there's something about when they have this that crazy the lip implant thing that's a strange one man that is a there's there's something sad about that one where it it elicits a response that you don't get out of the boobs I get it yeah for dudes nothing not a not a dick implant in sight not a goddamn thing you can do that's got to start happening soon I think it's going to be genetic yeah and when it happens I used to have a bit about that it's going to take about 30 minutes for the first guy to dive and overdose cuz if they come out with a pill it makes your dick bigger we're not taking oneing D are going to go how many give me a stroke give me one less than that let's do this guys are simple that way yeah well we're

36:49going to morph cuz vaginas is going to have to change to deal with the size of the dick cuz dudes are going to have carpet roll it's just going to be this giant no we're not going to stop like people don't understand like once we have that ability to get bigger dicks it's going to be like those crazy ladies who Crush beer cans with their tits you ever see them they get like a a triple Z I'm on Instagram smash yeah it's going to get Instagram is you know soft horn I mean it's the spot yeah it's soft porn though I like how they don't go full Twitter well that's why I'm glad it's soft porn but Twitter let like sof Twitter you can you can do whatever you want on Twitter I kind of like that don't be confused Instagram can go there too well you have to be private it has to be a private page I mean nothing and then they get pulled Tumblr was really there really oh yeah

37:35tuming Furious I was an investor in Tumblr and the growth was enormous at one point I'm like where's all this growth coming from I'm like oh porn oh well Tumblr at one point in time became like really tormented social justice Warriors making bizarre blogs that are very difficult for you to understand it on that on that note though it was a very creative space it was you say it was like it's gone it's gone what happened everybody left is it but it's still active right but like you know this like like Myspace it's like a club like sometimes a club is the hottest club in your city right and then still in business six years later but like it's Bridges and tunnels and like that right right right yeah weird Bridges and tunnels that's funny people don't know what that means I wanted to give you a little East Coast I'm doing some recall for powerful Jersey yeah

38:23it's um it's it's interesting the trends you know like why did Myspace go away like that because the operators weren't good enough so I'll tell you what's interesting about the trends in Social and business digital that people don't understand everybody was waiting for Facebook to go away zux is a beast he's an extremely talented all-time CEO and so he was good enough if Myspace was run first of all it's sold to News Corp right and so once it was owned by the big company you talked about it earlier today no they wanted to milk it you know what they did with the first the second they got it they pumped the out of their X-Men movie that they owned into the platform cuz the economics of the movie were greater than the investment they thought and so they were milking it right people it's like somebody buying this and just pumping ungodly amounts of like whatever

39:12products they thought your audience read it into the point where they just saturated it isn't it weird how something gets a stink on it and then that's kind of it like no one wants to come along and try to revamp Myspace that's so that's another interesting Insight one of the things that I'm dying to know the 15-year window is will there ever be a recall right will something die will anybody cuz I want to buy it to be to be honest bu I want to buy a historic brand like I want to buy Friendster first of all I just I just want I just want the IP like so I think Nostalgia plays so the same way we talk about like Saved by the Bell like The Smurfs and I think that I can buy Tumblr in 9 years for $40 AKA $1 million and just make enough on t-shirt to the kids when they're 40 that are now 25 that were 15y olds doing all those weird sites cuz they're like yeah Tumblr

40:04was the best we got a good point because Jamie and I were looking the other day at all the Netflix shows like what's most popular Fuller house is the most popular show they're bringing everything back4 just coming back like 24 is going to be on on Netflix no it's going to be on Fox Fox but it's a different 24 right it's a new guy yeah but I mean like you know yes they're but they're bringing Nostalgia Joe my big theory is Nostalgia is one of the most under priced Assets in the world so so my entire thesis in business so I want to buy the New York Jets let's take a step back okay you do yes really Yes W and I'm going to oh my God and I'm so careful it's a very I'm going to make it happen Jesus Christ she's scaring me so the way I think I'm going to buy the Jets and the reason I built my company you're going to sell friender no but I'm going to go and buy mug rup beer or animal crackers or

40:52Cracker Jacks or or rainbow pops I'm gonna buy a brand and then Market it like it's 2020 instead of the horeshit TV commercials and Billboards and print and all the that these companies do right and then I'm going to buy it for 130 million do my thing and then resell it for 2.3 billion buy the Jets win Super Bowls and then I can die damn dude that's the ultimate goal that's the plan brother own the Jets yes but you don't you think that you're the kind of guy that you'll own the Jets you go you know what man it's not enough well I need to win Super Bowls right so I'm going to be like crazy like I'm going to make all these crazy owners seem calm I'm going to be like I'm going to do like I'm going to play I'm going to be a 71y old wide receiver oh don't do that maybe you can do that once genetic engineering gets to the point where they I going to come out with my regenerate L that's right I

41:41going to come out with my bionic eyes and like run a 4340 with my new feet yeah right made from like Duck ass or whatever you know yeah like when they integrate uh what was that that article about they're integrating spider Sil into uh human tissue they're creating artificial skin for human beings where they're going to integrate spider silk into human tissue to make it bulletproof that's rad yeah yeah there that's a real thing I heard that Peter teal and I want to make sure I'm saying it's right but I think teal yeah look at this Bulletproof Skin made from spider silk proteins and human skin cells I mean this is by the way guys this is all coming like I don't I I think it's Peter teal but it might be some other Mogul and Valley is is putting young blood in himself yeah it is him it's him right so is that going to work cuz I'm kind of like ask do it

42:36it's well it's based this is the theory it's based on tell forget about getting like a log dick tell me something that won't let me die and that I will definitely do well not only will it not let you die which it's entirely possible that it's going to extend your life but more importantly it'll give you more energy while you're alive now which makes it fascinating because you're going to be able to yeah yeah I'm I'm thinking about doing tomorrow I might fly SPID what about the spider I'm doing that too go ahead man shoot but the thing is the bullet will destroy your bones that's see they're going to have to do something with the bone they're going to have to give you some wolver adamani bones underneath cuz like the spider Silk's not Jackman gets so jacked in like four minutes what does he do steroids steroids 100% 1,000% 1 million per and he also does

43:21intermittent fasting so he drops a lot of uh body fat you know you get into a state of ketosis you don't eat for 14 hours he pounds like like low C low um carbohydrate high fat High contact so he's his body's burning fat he's doing tons of steroids I'm sure allegedly I don't know H you seem like a nice guy I'm not on you buddy I like him I'm a big fan I like Hugh Jackman yeah he's handsome as but I think he's on steroids understand pry sure yeah I'm just telling you I'm I'm an expert in that I can tell I mean like it's very difficult to look the way he looks without doing them very very very diff saw the Nick's game the other day and I'm like man he beefs up fast yeah yeah well he does the right though you know I mean that's the thing about like saying someone does steroids it's not enough like you don't it's not like he takes a pill do steroids this is a conversation that my train so I

44:14started working out three years ago finally taking it seriously I've had two two trainers full-time to travel with me I've really gotten into it got my life how many trainers I've had I've had I only have one trainer at a time and they travel with you but they travel with me so so was really out of shape like never worked out didn't have a muscle in my body 3 years ago and I'm like I'm going to die this is stupid and I can afford it I'm going to hire I I'm not held accountable to myself but I'm very good at being accountable to others that's why I run good businesses I don't want to let the team down so I figured it out I found the binary switch so I hired somebody and they travel with me well that's every day you can afford that that's an awesome idea because it will force you to work out but both of them are no not both of them the first guy Mike cuz like like it was

44:58interesting he wasn't saying do steroids but it was interesting to hear a perspective of like PE I've been fascinated by the steroid conversation in general like I I think certain things become taboo and then they don't like marijuana right right is steroid said I'm asking you because I feel like you're closer to that genre than I am well they most certainly work 100% so let's go let's go over that first let's take it from step by step here's what's important it's very important that young people don't do them and this is why because you ruin your endocrine system it's very important that young people realize if you do get no even into your 20s okay when you do steroids and you're a young person and you have a healthy endocrine system what happens is you inject exogenous steroids or exogenous testosterone into your system it shuts down your natural production of

45:48testosterone and then you're because then when you get off the steroids your body doesn't work right your testicles aren't function correctly and it takes you roughly depending on the person and depending on how you treat it like what What treatments you use to Kickstart your endocrine system again half the time you on the steroids to recover so if you did a two-month cycle for one month you're going to be miserable and your dick's not going to work got it so it's very important for young people however once you get older like I'm 49 it BEC when I hear that M that's why people do it what do you mean well because it's a self-esteem enabler uhhuh right for a guy and if I'm a guy right now like and I feel like I need the muscles for the summertime he's like I'm going to go on a cycle for two months I'll have a shitty like May or like April and I'll be ready to

46:37roll yes I'm asking no you know you should get your blood work monitored like if you're really considering doing something I think the most important thing is to do very little to do just a small amount give yourself a little boost you don't want to go Hog Wild and take some Anadrol 50 and turn into a gorilla you don't want to do that because it's too much of a shock to your system however when you're in your 40s like you are then testosterone replacement therapy becomes a very viable alternative because your body is just simply not producing testosterone correctly however can I become a gorilla cuz I just got excited you could you could kind of yes you can it'll take some time but here's the thing like the hug Jackman thing CU I get back to that that works hard there is no way you look like that unless you work hard so you have to do both like really really really hard you got to do

47:27heavy deadlifts heavy squats you got to shock your system you got to get your body to think holy this crazy wants to carry around gigantic amounts of weight we're fighting against gravity we have to incorporate all of our resources your body does not want to use resources to get bigger it just doesn't it resists it because it's not it's not healthy and it's not a smart survival tactic like for your body put on all this meat then all that meat needs fuel like your body's not totally convinced you're going to have this fuel because for thousands and thousands of years food was very very difficult to come by so for your body to be convinced that you're doing this all the time we need this extra mass like you have to have massive amounts of food and massive amounts of work that's hugely important and then steroids those things too but more important than steroids is

48:16balancing your diet out making sure your nutrient levels are all consistent they're all healthy that you have the proper amount of vitamin B vitamin D all these different essential nut nutrients essential fatty acids all the the proper amino acids you don't like a steroid is just a Band-Aid on workout uh at least five days a week at least five days a week zero no no probably three days a week three days AEK Jamie runs a lot he's a stud but um you know I do a lot of different Jamie he's a Runner you how many miles you run a lot of miles not right now why I told you I'm like I'm doing weightlifting and I was just getting back into basketball I was shooting hoops this weekend when you your peak of running you running some pretty impressive num5 miles a week easily yeah back to basketball I just put up a post so I didn't let my brother AJ score on me in B he's 11 years younger than me

49:07until he was like 15 score like score you wouldn't let him no so I'm I'm like I'm so I'm now I have a four-year-old guy he's got he's got Xander my little guy he's got a weird condition when he picks up the basketball he starts kind of weirdly crying cuz he knows dad's going to come out of somewhere and block the out of him and so I posted this thing about it today on Instagram and it was funny to watch everybody I mean everybody's in these eighth place trophies I want to kill people like all this infrastructure of fake self-esteem and then these kids go into the market and they get punched in the mouth and they don't know what to do so you don't let your kids score on you either nope that's hilarious I will not let I'm I'm I'm GNA beat the sh like until he can win then he's good like AJ my brother AJ's a better basketball player than me because I didn't let him like what what are you

49:58going to let people score for that's a very interesting perspective let me give you mine please I don't um I don't think you should ever be very competitive with people who are not competitive with you so here's a perfect example that's an interesting thought when I do Jiu-Jitsu okay I'm a black belt and Jiu-Jitsu if I do Jiu-Jitsu with a white belt I treat them very kindly I I I might tap them out a little bit but I there's no way I roll with them the way I would roll with another black belt well that's fighting in that there's a it's not it's a it's a game-u is a game respect so like when like if I'm rolling with someone and they're making mistakes I'll I'll correct their mistakes if I wanted to if I'm rolling with someone who's a whitee Bel I could just cut right through them just keep cutting right through them but you know what you do with them you discourage people from

50:45doing it and it's not really fair because you're not getting anything out of it either all you getting out think you're practicing like a grappling dummy and like occasionally maybe that's a good thing to do I feel like once you get into the blue belt and purple belt range then I'm goingon to go with you 100% yeah because but when you're dealing with someone who's not really competitive with you it doesn't make sense you're not getting anything out of it really you I think I think it's an interesting perspective I'm still not letting that was a really lovely like my kids kick the out of me I have an eight martial arts I have an 8-year-old and she's she's allowed to punch me and kick me full blast she doesn't kick the out of yeah of course but she's 50 lbs but she leg kicks me full blast I mean I don't ever hit her back she she sets up leg kicks she throws a left hook

51:33to the body and then she comes around with that right leg kick w w and as long you mean she's allowed to hit me full blast so like she'll she'll go can I hit you all right go ahead and she'll just tea off on me so it gets her used to doing it now if I like every time she went to do that I checked it and I heard her Shin or I punched her in the face well then she's going to have this mental block in her head that she's not going to be able to overcome one day she's going to get to be get to a point where I can light spar with her she's not there yet I think maybe she'll get there I do think certain games play out differently right I mean fun like I'm not letting my seven-year-old daughter score a basket either right but I probably wouldn't punch her in the face right right right right right I'm not letting her beat me in Uno not let herever no that's funny but I won't like

52:18Snap her neck or rip her throat out like house well what I do is like say like here's another example like if I'm rolling with a girl yeah you know if you're a man is doing Jiu-Jitsu with a girl if you're going full blast you're not getting anything out of it either so what I do is if like I'm sparring with a girl I pretend that I'm only as strong as them so if they're pushing against me instead of going get the out of here and just locking down and you know and giving them you the full chimpanzee strength I give I give with things so I don't I don't allow my body to use full blast so as they push I just give in and try to use technique and find a better way in you know I just try to try to go with it you know yeah I let them score on me in that sense like I'll let them get side control on me and then I'll hip escape and try to get back in but everything I do I do with almost no

53:09strength I just move my own body away I would tap them out in 4 seconds proba I just don't know any I I just probably wouldn't by the way just cuz 99% of you don't know me I wouldn't have done it at all I would have never even got in there I don't know that thing but if did know that thing I think maybe you'd probably have a different opinion on it correct no no what what I mean by that thing is if I like I'm either going to go in there and not let the guy score or what would have mostly likely happened is I wouldn't go in the ring whatever that ring is at all in the first place I'm not trying to discourage you're saying I'm playing like yeah I just think but when you're playing basketball and you're playing basketball with a small person that doesn't move as good as you you're trying going to blow them out of the build just knocking them slam on their face that's hilarious well I'm not

53:56big I'm not slamming I'm but if I can but if I can win 11 nothing and remind them for the rest of their lives I'm interested in that sock I am I am I am I mean I don't I don't know what else to say I'm addicted to competition it's fun I enjoy it I'm not trying to hurt like right I think there's two ways to build the biggest building one just build the biggest building right or two tear everybody else's building down I have no interest in tearing other people's building down but I build the biggest building I'm letting you know and the same way that you should let me know I'm not going to cry about that right but I love the game that's why I love business it's the one place you can do that forever I agree with you but I just feel like physical things that becomes a very problem to a different place I'm not in rings and that gets into again but even basketball like you run faster you're

54:46bigger I feel very comfortable shutting out my seven-year-old daughter in basketball but I'm completely not comfortable punching her so you know right I see what you're saying yeah let her score man let her let her sneak through a little bit how much do you think the pay-per-view of McGregor Mayweather is going to be cuz it's not it's not a debate anymore it's 100% going to happen I don't know about that it's 100% going to happen I'm putting it on tape right now whatever is you might not be right well listen well you know what you either build the biggest building or not you and I will have a nice little Exchange in four years and you you'll make fun of me you call this clip it's happening well I would say they're doing everything they can make if you looked at it in terms of a 0% chance to 100% chance where's your number I think we're in the 70s okay well then clarifying because I think

55:29that's where I think we're at as well I think there's a significant legal hurdle to overcome with the UFC and they may not might not overcome that depending on how they play that card this is my opinion on it now McGregor has publicly stated that he believes because of the Ali Act he can compete in boxing and not do it with the UFC but he wants everything to be smooth so he would rather have the UFC involved but he also wants the UFC to recognize what he says is their place so there's Mayweather Productions the UFC and McGregor Productions this is what he's promotions rather so this is what he is stating now he's going to be a partner in the promotion and so there's going to be some sort of a negotiation for how things are split up in three ways and then the question becomes can can they work that out okay if they can work that out then it becomes a question of should

56:20they do it and will it be competitive and is it good for their brand and that's where they might have a debate on this think what's going to end up happening is the economics are going to be so big that it's going to override the brand play the the math is just going to be too big it's possible but McGregor's so big the economics of him fighting an MMA like see look at it this way so if he fights Mayweather maybe there'll be four million pay-per-view buys right but what was P what was Pacquiao Mayweather four what was it Jamie four and a half or something we looked at it the other day just Google Google it real quick I think it was like four and a half I think it was the biggest of all 4. definitely the biggest 4.6 I think it was the biggest of all we'll find out I think it was the biggest of all time and uh I think that that those numbers though here's the

57:05deal McGregor can do those numbers over the course of three fights so is that it four 4.6 so 4.6 million pay-per-views now McGregor has done 1.5 for the Nate Diaz rematch 1.3 for Eddie Alvarez some somewhere around those range so that right there just those two together roughly 3 million pay-per-views how did he make in those fights fuckload no he's not going to make the kind I mean not not the same money he would make as a co-promoter but and and if he loses in a back in a boxing match he it's so simple for him to say that's not what I do and go back that's true whereas I don't know MMA the way not even remotely close to you and not enough to be dangerous here but what from what I understand I've done a little homework he doesn't have a lot of great natural fights he has a third fight with Diaz great natural fights uh his next three fights he's got a bunch

57:56help me understand what like you know that's why I'm setting it up for you so from a financial standpoint from what the fans want right the Champions Underneath Him it seems like he's fought several of that he's won those pretty glaring like who what's the big fight he didn't win the Nate Diaz fight glaringly he lost the first one the second one was a very close decision Diaz it I mean the other Diaz is the big one know Diaz and him three is the big one so that one I think brings in close to 2 million pay-per-view guys I really do I believe Diaz 3 if 1.3 and 1.2 then 1.5 and 1.3 1.3 for Eddie Alvarez where he won his second world title right the other one is Tyron Woodley or whoever wins the Tyron Woodley versus Steven Wonderboy Thompson rematch for the 170 pound title that's an interesting fight too because if he goes up and and challenges at 170 and wins that Jesus Christ now

58:45he's through the roof now he's the biggest star in sports I mean he becomes this gigantic huge Global worldwide phenomenon that's that's entirely inside the realm of possibility now he's not favored in a fight against 170lb champion because the guys are bigger they're faster or they're they're they're stronger rather but he's fast as he's really clever he's very interesting the way he approaches fights he's he's very intelligent and it's not outside the realm of possibility that he could beat someone at 170 pounds that's holding the world title whoever that is so that's a big fight too and that could also with him attached to it bring in 1.5 Maybe million pay-per-view Buys so what you're talking about is in a couple of fights he could make what he could make in that one Floyd Mayweather fight he wants to be a global icon MH there's no way anything he does in just MMA

59:40trumps that fight no no you're right you're right because it transcends it transcends the sport it transcends also it's a really good match for him because Mayweather doesn't really knock people out I mean he knocked out Victor Ortiz I mean Ortiz had his hands down exactly he up he headbutted him and then he was trying to apologize and then Mayweather KO him but that was a different sort of scenario before that the last guy I believe he stopped was Ricky Hatton he did late yeah 11 he's better I mean he's and but by the way Ricky Hatton is like half the size of Conor McGregor Conor McGregor is a big guy he's tall he's 5'9 he's Broad shouldered and he fights he can fight easily at 170 you know he cuts weight down to 155 um in a fairly healthy manner very unhealthy for him get down to 145 but he has done it if they fight I assume they're going to fight somewhere in the

60:30155lb range Conor will be significantly bigger than anybody Floyd's ever fought before what uh what was your favorite sport growing up martial arts growing up yeah right from the get Yeah Yeah from because I just like what Chuck Norris yeah definitely that Chuck Norris movies got me into it 49 yeah you're in the right age too for sure yeah there was that but there was also the finality of it and also like finish him yeah well it was just it was so real like it didn't matter to me anymore the guy hat I love that the Hat I was think Mortal Combat the guy who his hat off no no not ra the next the guy who like the hat like sliced you with the hat Raiden was like someone sliced you with a hat yeah it's like Mortal Kombat 3 or something uh it just to me it was so much more dangerous it was so much more there's so much more on the line were you a fight fan like a boxing fan yeah I

61:23was a big fight fan too I've always described martial arts as as highlevel problem solving with dire physical consequences that's what I look at it yeah it's just it's also you're problem solving someone who's improvising in the moment with like and there's such a psychological Factor invol you like stand up too right yeah it's how I think about Keynotes so what one of the reasons I think my speaking career has gone so well is I'm reverse engineering the crowd in real time how so I'm literally giving the talk and feeding off the reactions and navigating in an improv manner on my business content huh so you don't have a a clear outline I have a clear outline for the first seven minutes which is I already gave you that Spiel I'm an IM I like to frame up my life I'm an immigrant lemonade that little Spiel I already gave you that's all I've got and then I basically go

62:15into the State of the Union okay so now if you're going to give a speech yeah so if you're going to give one of these Keynotes what's your objective like what are you trying to accomplish when you're doing that like brand I Legacy I so I talk about stuff that most people think is coming and I think it's actually here and they don't think it's real and they think I'm a futurist or a or a disruptor and so I'll go and talk about Instagram and why I think people can go from zero to 100 million in their business in seven years or from zero to 100,000 so the amount of people listening right now that are making $81,000 a year doing something they hate that could make $80,000 a year on Instagram either selling something or slowly but surely building their brand and then doing content deals is staggeringly practical how do people make money on Instagram I don't make any

63:07money I have 1.8 million Instagram followers I've made zero sense the way people make money the way people make money is always the same so I would argue you you do make money because you're using a chess move instead of transacting just on that platform that is a platform where you create reach and awareness that drives towards things of this nature and then you either sell advertising or get into business development where you have pieces of equity and businesses that you build through the attention people sell against attention so either you're doing commercials or you're doing step two which is You're Building brand right so one thing I've never done is I've never been paid ever for a piece of content I put out on social which is the majority of how people get paid but I get paid $100,000 to give a speech and I've done that because of the attention and

63:56awareness that I've been able to build on those platforms Jamie book me some speeches I'm going to start doing speeches this all this posting pictures of my food so so Joe I think I think I think there's you know you could sell stuff right now I'm obsessed with people buying and selling I don't know if you know this but it is scary scary how much money can be made if you go to thrift stores and Marshals and dollar stores and garage sales and flip on Craigslist eBay like really and I mean real economics so people go to thrift stores they buy a bunch of vintage clothes and then they go on Craigslist it's even scarier than that now that you have a phone and you get the eBay app and you just scan it's not even vintage clothes which is like the thing most people listening think makes sense it's every single thing on Earth every single person right now that's

64:50listening that's needs $5,000 it's in your house it's in your closet it's in your basement it's in your attic your that you're not using is worth money and you just don't want to put in the work to flip it huh uh-huh so I started something called the 2017 flip challenge right and I like made this video and the amount of I'm getting hundreds of emails a week of people like holy I was on welfare I have college loans I wanted to take my family on a vacation and it was the fourth pair of shoes in my closet that I didn't have or people that are not as fortunate maybe really don't have a lot of stuff in their home they were just going to Dollar Stores or thrift stores scanning with the eBay app and one guy found some guy just bought like 880,000 American Apparel t-shirts for 8049 cents and is like selling them for like 16 bucks on eBay like it's the flip man I'm telling you

65:44the reason I'm saying this right now is I want people somebody to leave with something tangible from this interview for themselves the flip like all this chachka here like I'm yeah I'm like looking I'm like that biggy thing's probably 11 and this Buddha thing sell it for 11 bucks you think that's worth way more than that respect probably is you know but like you know plast to sell that guy makes those he actually sculpts them and then U makes a mold of the sculpture and then uh sends them out they're dope and the the sunglasses actually come off a biggy look at that I love it look at his eyes I mean his details in his eyes dope and then we got a Conor McGregor one here and a Tupac one plastic cell guys a bad so so Joe on this thing seriously like it's I'm fascinated by this by what this flipping yeah yeah like I'm because you have to understand I because of the content I

66:33put out I get asked a thousand times a week through social DMS email live streams how do I start I need money how do I raise money from Venture capitalists I'm like you don't you're not raising money from venture capitalist let's you know you're not like 98.9% of the people are not raising money from venture capitalist you're not invest you're not inventing the next how and M and if you want to go build an app with that money mazeltov but learn how to actually make the money and the flip thing has been the I've been putting out business content for a long time it's been the one thing that I'm watching people actually pull off that's a really interesting perspective because you're talking about something that's very practical like someone can actually get going on that books you know like if someone comes to you and says I want to start the new Facebook you're like well

67:25good luck well that's what happens you know this they just think immediately they're going imag many people at a UFC match come up to you like hey starting this business it's going to be like the it's going to be for UFC fighters toest if you yeah I mean you get pitched 247 I don't invest in businesses I believe in let alone ones that you don't exactly like I've had people come up to me that have like super solid businesses that I really think what they're doing is awesome have you ever passed anything that's gone on to be like monster yeah what I'm not interested I don't I I'm not just not interested I to me I mean obviously I have a very different life than you do in terms of like that is your what you do you're about business I'm not that's not what I do so me anything that takes away from my time and my thinking yeah like people say well you won't you won't have to do

68:14anything you just invest in like no you you don't no you don't understand because then I'm going to think about it and that's very valuable my thoughts and having that resource occupied and the thing that people don't realize is are doing something they're leveraging your name and now you're associated with it and you've got and you care about your name yeah and like there's definitely that I mean that's real mean if my name wasn't associated with it if it was just they were just using my money I just I don't want to think like I have a limit yeah well I have too much I'm already thinking about it's not less thinking it's like my thinking is overrun you know you want exactly I avoid anything new just simply because I get obsessed with things and I don't have the time I get it yeah what's the last thing you got obsessed with archery archery yeah like B hunting

69:03yeah people get really you're in deep oh yeah trust me 5 years four five years hunting continue to get worse less than 5 years four and a half years hunting um three years bow hunting what are you obsessed with J uh basketball who do you you I mean like honestly I've been for the last little bit uh last year it's honestly what you like what you talk about but not I haven't been following you for the last year I've been following you since you were on dation a long time ago by the way Jamie's the first person to tell me about you yeah I initially I talked to you about about him to you like twice and then I got an email from your guy like sendly but uh content and different things pattern recognition too and been just trying to figure out all this stuff almost because I what 5 10 years ago I wanted to be Zuckerberg Instagram all that stuff and I know now it's not there

69:51I'm doing a different job now you know what's interesting about that the thing that has really come to the top on my content that's really also helping people with self-awareness one thing I'm enjoying listening to you I'm like I'm like this guy really like just like martial art like it's been really interesting I'm sitting here kind of thinking I'm like wow there's some real self-awareness going on here and even just thinking about you now saying that I wish I could figure out forget about a drug to make your dick bigger if I could give somebody a pill that would allow them to deploy self-awareness the amount of happiness that would be going on in this world would be tremendous I I understand that I can give them a solution struggle and overcoming obstacles and very difficult problems to solve problem solving whether it's through martial arts or even through complicated things

70:37that don't seem complicated like yoga very difficult tasks teach you about yourself those things teach you about personal awareness so let's let's take a step back the amount of people that when they do that and fail right decide to spend all their time on pondering and blaming is unbelievably High well that's just a problem with the way their mind is structured okay that's just Consciousness structuring hence why I'm interested in that self-awareness pill Andor populating this conversation to the top because when you start caring about what you are versus what you're not good happens right well yeah exactly or you know ium figh Fighters right like when I think about Larry Holmes like I had a conversation once about like how the Jab that he was assassin um man it's really interesting when you start tripling down in your strengths obviously you have to round

71:32yourself out you don't want to get exposed especially in MMA obviously it's so multi-dimensional that way um that it becomes a vulnerability but man I'm big on tripling down on people's strengths yeah it's huge well the one of the interesting things about MMA is people that you call Specialists like there's a few people that are really good at one aspect of MMA and they dominate people because of that like uh Anderson Silva who's the greatest martial artist of all time was just a sensational Striker yeah and when you every fight starts off standing you had to deal with his striking before you could get to him before you could take him down before you could try to submit him you had to get through that and that was uh he's a specialist Damen Mai is a specialist in a completely different way he's one of the top welterweight contenders probably number one now next

72:17to uh Wonderboy who's going to be fighting for a rematch of the title but Damien Maya is a pure Jiu-Jitsu specialist his striking is only to get close enough to you to grab you drag you to the ground and strangle you and in that way he's a lot of a lot of what he is is a throwback but his Jiu-Jitsu skill is so Elite that everyone else who goes to the ground with him even guys like Carlos Condit who's a former world champion really high level guy just gets smooshed like a bug and strangled because he's such a specialist I get it yeah it's martial arts is very interesting in that way CU that works with some people but it doesn't work with other people I mean other people have beaten Dam and Maya because of the fact that he's in many ways onedimensional but that one dimension is a of a dimension I'm I'm a big boxing fan I grew up a big Aaron PRI fan a big Pernell Whitaker fan like what

73:08was in that bottle man Panama Lewis what the did he slip him what did he slip him I'm dying to know I would like to know Panama Le is still alive I'm able to I'm able to quantify that because I think about a lot of the boxers who had their one or two things that it was just fascinating sure like you had to figure it out sure Roy Jones you know it was funny you talking about Conor I was like when Roy Jones found his moment to go up to heavyweight you know interesting okay well here's a perfect example we're talking about steroids yes when Roy Jones went up to fight John Ruiz now I don't know Roy that well I've met him he's a great guy I'm a huge fan he's probably one of my favorite boxers if not my favorite of all time he was a great but I'm pretty sure he did some Mexican supplements to fight John Ruiz just to get up to that weight yeah he was 200 lb he was jacked

73:49he was shredded it's not necessarily that natural for you to put on that kind of weight from 168 to 175 to 200 that's a big that's a lot of big jumping and looked amazing and you know kept his speed then here's the thing dropped back down to 175 again to fight Tarver and looked like had a really hard time making the way and I think also you looked at his body he was smooth his muscle tone was different it didn't look the same and I think a lot of that is endocrine system potentially suffering from the steroids like taking steroids and then the crash I don't know is pure speculation but all my years of seeing people do the same thing seeing people take steroids or take anything that any anabolic enhancements and then dropping down and getting off of them again you just you seem flat pattern recognition well I know a lot of pattern recognition about fighting that's one of the things

74:42about fighting is pattern chunking you know you see things you've seen before you know and you you see it coming before maybe even the other guy sees it coming and that's what I do with consumer behavior and that's how I bet on business theas I was an early investor in Facebook and Tumblr and Twitter it was cuz I just knew that that looked to me like email that looked to me like like I saw the I invested in Twitter cuz I thought it was the next email what do you think of Snapchat so I invested First full full disclosure I wrote a $5 million check into Snapchat so I'm a big inv Snapchat so I like Snapchat are you responsible for those puppy dog filters that shit's got to stop but ladies listen to me stop taking pictures with a puppy dog nose stop I like it I think don't listen to me I'm just around do whatever you want to do the flowers on the head though

75:29aren't making you look any better yeah it is it gives you a very cell Vibe it's fake they're fake flowers I think you're crazy person well should they do that or should they put the lip injections no they should definitely have the fake flowers snch has to figure out the next move because Instagram's features have in the short term affected it and the where Snapchat was on the verge of becoming a monster was we started seeing 40 and 50 year olds download it oh when the features came to Instagram it gave those 45y olds a reason not to download another app and that's why Snapchat's lost a little momentum it's not that a 20-year-old yes some are using stories more on Instagram now it wasn't like a mass Exodus of that it was the growth that they were feeling 40 and 50 year olds that were just starting just like Facebook back in 20101 they just started getting your

76:19aunt that wanted to act like she was in it starting to download and then the network effect cuz her aunt has a friend and that's what happens it stopped that and that is the concern that Snapchat has which is it wants to be at full scale because that's how you justify a 20 billion valuation which is what it wants to go IPO at I think Snapchat's big thing is the filters like the zombie filter and the rainbow throw up all that stuff like that's what makes it cool and the fact that I could take your face and put it on my face like that's kind of dope I mean a lot of people do that and it's really pretty amazing if your face is similar like similar size to what you can pull off it's amazing I agree I mean listen they've done a lot of smart stuff um especially with ar and all that kind of stuff um it's going to be very fascinating if the glasses take off at

77:09full scale or what else are they up to you know they call themselves snap now I've never seen a social they're not Snapchat anymore as a company they're Snapchat but as a holding company corporate nobody cares but the reason I care is when they came out with the glasses speckles I I've never seen a social network act like a fashion brand there's something different about Snapchat that way how does it act like a fashion brand cuz the glasses the glasses like I If you said if I woke up tomorrow and found out that Snapchat was coming out with sneakers I'd be like uhhuh whereas that would make no sense for Twitter or Instagram or Facebook huh so that's where I'm curious if they're opening up that Avenue snap is very laed out it is not hardcore Silicon Valley Product it's got a little that La flavor Evans got that what's the difference the difference is Silicon Valley is very

77:59Tech nerded out it's a little different now because everybody's gone there to make their Millions but it is still very grounded in technology engineers are the rock stars and it's a San Francisco Vibe Snapchat is an LA company and it's started by a very young entrepreneur who's way cooler than the majority of entrepreneurs that we've seen before build these products just in life he was a cooler kid and the vibe of the product that the exclusiveness of it the awkwardness of using it and they like that it's like if you don't understand us you it had that Vibe and so I'm curious to see how that plays out hm yeah I don't use it I have it on my phone I use Instagram and Twitter and Facebook and Facebook honestly I kind of use Facebook only because Instagram links up to it I don't but it's interesting like when I look at the numbers distribution yeah I use it and I

78:50don't interact with people that much on Facebook and people get mad but this I don't have that much time to interact there it's a lot easier to interact on a Twitter a lot EAS Twitter's easy as Instagram is a little weirder because like when you you get a comment if you reply to that comment then you have to go find the original comment it's not it's clunkier Twitter is the water cooler of our society yeah I agree it's got a lot of shortcomings but for content and how much people are paying attention to the news feed but definitely from a conversation standpoint there's nothing close so for example when this airs like that's where I'll go and engage with people cuz a lot of people have never heard of me before that listen to this and I'll respond to those feedbacks much more there than anywh else right yeah I will too and that's where I have the most followers

79:32too and I I'll interact with people more but I also feel like I said I just think that and Jamie was just telling me the other day that uh Instagram makes it so you can like people's comments now yes it's a new little feature they've been they've been as you know Jam sounds like you're really getting deeper and deeper in this game like they've been innovating very fast tons tons Snapchat today put out a way for you to link out to websites so just movement there's always movement Facebook is definitely going to launch stories in Facebook yeah because yeah they just launched it in Ireland so I've already seen the preview of it it's out like it so that's coming so that's we'll be interesting to see what that does so plenty more to come I think Facebook should become a television Company like I think they should actually come out with a television and then I think when you're

80:15in actual an actual physical television this is just what I think they should do and when you're in your feed you see something you just flick it and it goes on your television you watch it so like Apple TV does HM uh don't do that Facebook listen to me Facebook listen to me have a better tra you want to talk about like fighting somebody Facebook if you want to fight tum a lot of TV companies out there you don't no one's going to buy your TV trust me you're going to make a lot of TVs they're going to be sitting in a warehouse somewhere going to be I made a mistake I made a mistake with the TV I'm going to say and in this keynote look at this great clip from 2017 when I fully predicted the Facebook TV I just why would they get involved in selling TVs what would be different than their TV when you own the hardware you own the action right but why would anybody buy

81:04that when you could do like a little Google Chrome thing that sticks right into a USB port and just shoot it right from your Android phone everybody has you if you make the best product everybody has permission to play in anybody's space so if you make the best TV Sony had no permission to go in the video game Space until they made the PlayStation everybody's like what the right right like Netflix wasn't supposed to produce the best original content right but that's a difference right like there's a platform if you're selling a console that makes video games then you have to hire a bunch of people to make games for that or you know no you don't you're the Razer and the razor blade thing right like Facebook can just first of all Facebook RoR and razor blade what you mean you just become the platform other people can make it like Sony Sony didn't make those games right but they hired

81:48people to they made some of their own games but they mainly bought from other producers but more importantly cre a platform bu that Facebook has Facebook can go out and buy the number four TV manufacturer steal two people from Samsung and they're in the game right but everybody already has a TV like getting them to buy a Facebook TV yeah but one more time and you know this Joe like we used to have Sony TVs now we have Samsung TV I mean like Jamie you with me on this no he's with me with both of you I mean I see what you're both saying he's saying if if he's saying I'm with both of you you know I'm leaving no Jamie super Jamie this is historic you need know historically correct yeah it's a great point I you brought up that uh Snapchat sneaker thing a few weeks ago at least that's what I saw was a few weeks ago and I think that's a great point it's not

82:32going to work for everyone though good idea if you want to go broke but it's a it's a brand thing like well got put all your money in ye you know what's you know what's interesting but you know what wait a minute that was actually where I was about to go you just walked into it I'm fascinated by the following the fact that you even said Yeezys three years ago right everybody you would have never said anything but you don't understand us the reason why I say it cuz he buys Yeezys and I mock him on a day they're the shittiest goofiest looking sneakers I've ever seen in my life and and they sell it crazy there's a lot of retards out there bingo Hey Jo how about this what you know I'm of the age when when when UFC started when mixed martial arts started hitting the scene right Royce Gracie like way back it feels like I apologize so you know what did everybody say about that no

83:18chance stupid well that's different no it's not sure is it's Primal everybody F at the mo fashion is Primal it's the way we express each other are definitely not Primal they are brother Yeezys are Primal that stupid strip that they have the color stripe on the side Christ makes them harder to duplicate they look like wrong in trust me five years from now you're going to be making fun of those things I have on my feet right now those pretty dope I like retroed like four or five times and that's because they resell for $700 and they're like $160 shoes and they look better those are Jordans they look cool I've never wore a pair of Jordans in my life I hate Michael Jordan with my entire heart whoa Nick fan whoa I'm a 41-year-old Nicks fan if you're you're 41-year-old Nicks fan out there right now you if you bought Jordans can't believe what you're saying y it stopped the next championship

84:16that's right so so you're just you're loyal because he's a really good basketball player you're loyal to the team that he crushed you're loyal to his characteristics that you admire and you do on your own daughter yes I respect I I I fully respect that I I respect and understand he's the greatest basketball player of all time right is he still jie that that is probably right he's I mean listen you want to get into Wilt and there's some different ways to debate that here's what I will say you can S I hate when people argue with me on this you can separate respecting somebody's skill set and thinking they're a piece of but you only think he's a piece of because he beat your team yes that's it isn't that more than a enough I guess see like Tom Brady choke would be phenomenally happy with that if he died listen I don't want to go there because I think L if he retired right after

85:11Sunday I'd be real happy real happy you just don't like that he's really good and he wins correct that's so weird at the expense of my team you see but that whole my team I I understand if you own that team but you don't own it yet no it's my Escape but Joe it's the one place I get to escape it's my 3 hours 16 times a year where I can recalibrate my whole insane life well I'm coming in from weird perspective a weird perspective as a person who's a sports fan because my sports that I only watch are martial arts and as a fan of them I'm a fan of performance more than I'm a fan of a person so I'm I'm not a fan like when I watch people fight I'm a fan of whoever wins the fight I'm a fan of how they win it I'm a fan of what goes down not a bandwagon fan I'm aan you love the craft I love the craft and I also love I love moments I love someone dominating a moment think that

86:02is exactly right and I love when I don't have a horse in the race but you always have a horse in the race when it comes to basketball and football and football I used to Win Hockey and baseball but my teams won championships and then I get out all right so you can if so no baseball so if you could appreciate someone who's a bad breaks the Home Run Record that's stuff I get excited about that's why I love that that's why I like I like boxing so much for that I tend not to have a horse in a race I usually root for the underdog that's a good move yeah that make it feels better when they win yeah that's usually my default yeah when you when someone is the favorite and they beat the out of someone you go well I saw that coming yeah like when Tyson was in his prime those were weird fights cuz they were executions you know BR were those were real event Bruce Seldon was

86:46post was post by the way Bruce Seldon had uh uh uh no that's smoke smoking Bert Cooper M who I think of as when I think about Bruce Seldon because they had a similar body shape jacked smoking Burke Cooper knocked down Holyfield in Atlanta yeah and I thought he had that fight so excited great fight it's great fight stud hfield is a stud real stud yeah I mean there's a lot of great boxers but Tyson had some thing going on where Transcendent pop culture yeah executioner yeah it's pop C when they transcend into pop culture the problem with that a lot of times is I feel bad for those Rhonda right like the drop off is so extreme when you get to become a cultural icon yeah but she's a real weird case because she's essentially done so you got to wonder like her mindset when she was winning was this mindset of a destroyer she would go in there and smash these girls and she was

87:46all in but then she got wooed by Hollywood and all the distractions and movies and TV shows and all that nonsense and then bought into a bad strategy against one of the best strikers in the sport and fought the absolute worst way she could have fought against that Elite Striker and got up and once she got up man the wheels came off she takes a whole year off and then comes back again and just gets annihilated like really anihilated annihilated and now she's essentially done here's my big point on MMA in the modern world M if you lose the entire fight in within the time of an Instagram post you're in deep you are but you're not see because she beat Kat Zeno in 14 seconds and Kat Zeno is still in the mix and MMA math is all up but this is it doesn't really work this way but this is a fact Kat zingano stopped Amanda Nunes she beat her in the third round but Ronda Rousey after that

88:48fight armbarred Kat zingano in 14 seconds yeah so no I get and you know what's really cool but I I I've said this you might have caught this Jame it's the closest thing to entrepreneurship because everybody loses in entrepreneurship boxing's funny that loss really dangles it's devastating that loss I've been more fascinated from afar and I'm not as deep into spor you can correct me if I'm wrong but there is an absolute different level uh because the way the sport is structured there's an acceptance by the fan base of the loss in this sport that I think is very different than boxing it's like it's a Scarlet Letter in boxing when you're coming up you need to keep it clean right you want to be undefeated you want to be an undefeated Contender it is a is a big factor and in MMA almost no one is undefeated except nurov he's one of the very few guys that's a top Contender

89:36right now that's undefeated and he's just a destroyer but you know he's rare he's he's very rare most people at the top have lost a couple of times what Connor showed when he lost he showed the ability to regroup take it on the chin like a man make no excuses whatsoever and jump right back in and win and that's super super rare I agree he's a phenomenal individual in his ability to visualize things his belief in himself is just unflappable and his incredible confidence and ability to operate under pressure that's the big thing is being dwarfed by the moment being dwarfed by the moment happens so many times so much people allow those negative thoughts to creep into their mind all those eyeballs mhm eyeballs baby lot of eyeballs and a lot of Doubt what was the what was the biggest audience you performed what was the first time you took a Quantum jump

90:31like what was the number did you go from like consistently doing like clubs then what was the first time like what was that CU I had a very weird thing happen to me with speaking it was always like 500 349 80 and then I got this weird gig for Remax natural National Convention at the MGM Graham not like 15,000 Jesus Christ and I was like it was such a fun that like I mean I would do it every day if I could seems really bizarre right like attachment people uh yes but I focused on the people that were closest to me okay it worked for me yeah that's a good move that's the way to do it and while taking into account all the people that aren't right there correct yeah what about for you what was the uh well I mostly started out with clubs for a long time I mostly did clubs and then as I started getting more and more popular I moved into larger places and the biggest

91:23place that I've ever sold out was in Denver which is like 5700 people so uh that's a different experience man it's just weird it's weird someone's addicted to their phone some addicted to their phone you have another meeting tonight yeah what are you doing tonight doing a Biz Dev meeting really yeah a business development meeting tonight at after 10 p.m. that's hilarious I I normally and you live in New York so this is 1:00 a.m. for you yep and I left at 4:00 a.m. this morning because at Chicago meetings you on speed what are you doing popping pills my brother still has a weird no I I'm like seriously do I have I'm I've never even tried smoking a cigarette whoa yeah well that's good smoking a cigarette is probably not a good move no pot no nothing n no no much to the chrin of every one of my friends maybe maybe it might make you a little bit more creative uh I just think I have natural

92:17something mhm because my brother literally thinks I'm a robot like literally has asked weird questions of my par well you seem passionate if you're you're engaged if you're engaged you're excited you I am I'm grateful as that's good like if you really asked me what the slight variation of that is I think it's gratitude gratitude is huge gig I think gratitude is a real drug I think it is too uh so I'm just grateful well it's certainly fuel it's energy and it's uh it's a warmth and it's it's a feeling also that's very attractive like other people recognize true gratitude and they get excited by it too yeah and perspective I think perspective is another one I agree yeah perspective is good you know being honest and humble and and and recognizing that yeah you work hard yeah you bust your ass but yeah you're also like super lucky just to be living in America super lucky to be Health to one

93:08yeah your dad might have decided to jerk off one more time the day before right and we wouldn't be here damn 400 Jamie your mom might have wanted to take a quick glass of wine like 400 trillion to one the odds of being a human being M no seriously you I know I'm get this a little weird thing but like we're going down this path like I'm fascinated by that yeah no it's real it's a real statistic if you think about really start dividing you really understand that you can end up on your dad's instead or a napkin instead of like becoming a human it's humbling yeah it is in a lot of ways yeah but once that happens once you become a human yeah once you become a human then even then the odds of being fortunate to have good health fortunate to not have been have the beat out of you by your parents or being in foster care with abusive people or a million different you're going down

94:04you're going down the path that I think about on a daily basis I also had The Misfortune of three of my four grandparents dying before I knew them cuz everybody died in Russia in their 50s because everybody was miserable from communism yeah and then uh so I haven't had a whole lot of death in my family like I you know I've had I mean it's real good and so I'm grateful gratitude's giant man it's it's really good and you know what and you can extend that gratitude like there's a lot of people that woe is me but godamn it if you just need to look at look at it in a balanced perspective there are people in parts of the world that would literally kill to be in any position that anyone listening to this who is woe is me right now you know what the problem with woe is me nobody's listening my friends let me tell you who's listening to you complain either the two or three people that kind

94:53of have to cuz they're your parents or your other losing friends yeah nobody gives a that's the problem what people don't understand about complaining is it has zero Roi right and also excuses excuses are terrible they're the the worst thing you could ever do is give yourself a reason why you're not successful or not happy or not this or not that yeah well it's easier for you to say Gary Dad Dad own the wine store bro oh you you're you're so happy you started a you Channel bro well my dad you used to hit me with a belt if anybody's made it that looks like you that's it that's it must happened there's a blueprint so I get it man listen what is it even making it right well that's your is anybody happy it are you is anybody that's in similar circumstances did they navigate their way better than you learn from them learn from them I think for me the journey is the addiction so you

95:52just love the whole of all it's you know it's funny I was listening to you about like fighting and the the performance that's how I feel about business actually buying the Jets is going to be the worst day of my life cuz then you're going to need a new mountain to climb yeah buy an island start a start a country I don't want that I I want you know what I want I want to I want to build a honey Empire honey honey honey I want to build bees I want to build one of the most successful business things ever and I want to do it in a way that I treated my employees and my business Partners in a honey man oh okay not actual honey no honey like honey and vinegar right more honey than vinegar right correct right you get more I was super pissed when Steve Jobs was the icon in Silicon Valley and all my young friends started becoming dicks to their employees because they thought they were

96:39getting more out of their employees yeah that always Disturbed me about that narrative I hate that but but I wish I knew what the actual truth was I wish I got to see him communicate with his employees and see what was that freaked him out like was he really a dick or did he work with a bunch of ner Dells or lazy people or fools or you know what what is one number one what he wanted to be number one for sure he was a dick he was definitely a dick listen truth is back to the way you talked about steroid us Hugh and I don't know I know it's super hard when a whole lot of human beings are saying it who worked for him yeah I think he was absolutely completely obsessed and I think for a lot of people that really wasn't what they wanted they wanted a job you know they wanted to do good at their job I'm obsessed but I deploy empathy I know that other people

97:29have other goals and wants and needs and that shouldn't come mine mine even though it's my company it shouldn't come at their expense it's my job as a leader to figure out how to provide for them and figure out what's left for me to do what I do that's leverage right but what he wanted to do is create something unbelievably powerful and he had this super vision of it and he wanted everybody else to share that Vision but not necessarily share in the rewards of it which is a big problem right nonetheless listen I have no I don't know about him to critique it here's what I know I don't like turtlenecks ready for this ready for this the bottom line is he impacted an entire generation of young 25-year-old Silicon Valley CEOs who weren't smart enough and decided just to be across the board for like two years there and it really sucked so you would know that I don't know anything about

98:20that so explain to me what that was like cuz I'm this is you you might as well be talking to someone from another country that whole era of like Web 2.0 that second wave that 2004 that Kevin rose right you know the who invented dig then you know and Zuck and EV Williams and the investors Saka and all these characters it was just a crazy thing you knew you were sitting in a game it was kind of like hip-hop 85 like I would go to these meetings I would be in San Francisco I would hang out with them and I just knew I even have videos in 2009 like saying this I just knew I was like these are going to be the characters that are going to be the next icons of the world cuz they're building the products that everybody's going to pay attention to and there was just a lot of things going on at first it was pure as like these kids really just wanted to save the world right like let's make the

99:08world better with technology then he started having like me come in who had Commerce ambition and I'm like yes you save the world but let me own 10% of the company while you save the world you know like and then you had the worst wave which was the people who blindly just thought cuz they were 22 and wore a hoodie that they were going to invent the next Facebook right yeah there's a lot of posers right you understand that there's a very big difference between being an entrepreneur and being a successful entrepreneur right yeah huge every like but the market right now everyone's like oh you're a CEO and entrepreneur like like as if you won that's like me saying I'm a basketball player I play basketball I'm not making any money right and so yeah we have a real issue in fake entrepreneurship right now everybody thinks you know it's cool it became cool it's crazy to me how cool

100:00entrepreneurship became when I was a kid being an entrepreneur meant you were a loser and had an idea you know you know you're laughing cuz you know a lot of youngsters are listening you don't know back in our day like entrepreneur was a word that you rarely heard I used to think I was a businessman that's what I said not an entrepreneur you must hear a lot of really shitty ideas for a living yeah for a living cuz I get some emails some time and I'll get like one paragraph in I go get the out of here what is this nonsense and I just delete it but you must get that like all day long all day long it's hard to separate right like how do you find those little diamonds sometimes you do and sometimes you don't you have to take your L's I have an email that I always look at from a good guy named Joe and he worked at a company called air bed and breakfast Joe at air

100:48bed and breakfast Gary ve we're huge fans here at our company we'd love for you to invest never even replied now Airbnb is worth a lot of money a lot of money uh email for my boy Ben Lair founder of thrill list sent me an email like hey I really like these guys you should look at it didn't jump on it morie Parker big glass company you know like it happen yeah that's a weird one right who the saw that glasses company was going to be giant not me but other times you know venmo Zappos knew it right away like you know what happens I mean it goes both ways I saw amazon.com I was like how much money you make selling books yeah oh yeah every day I'm from the generation where people made fun of my dad for because I didn't open a second wine store and I went on the internet right they're like the internet's a fad youngsters listen real quick people debate if the internet itself forget

101:41about his Snapchat going to be here in 5 years back in 1994 5 6 78 people like the internet's not going to be here in 5 years go go earlier than that when IBM first came out with the home computer people that's ridiculous course that's the telephone is not a viable product as once said yeah by the people that didn't want the telephone to win yeah nobody saw a lot of things coming so what should we do Gary ve let's wrap this up what should we do what should people do people should stop complaining right people should figure out who the they are good call people should not listen to America Propaganda of fixing the they suck at they should be tripling down at what they're good at they should be competent in areas but you're not going to become Beyonce or you know like your bone structure is a certain way like you're not going to solve everything your IQ can get a

102:33little bit better but don't worry about the incremental figure out what you put you on fire and you're halfway decent at if you're lucky enough right now to be listening and you're good at what you like become tunnel Vision because there's way too many voices telling you what and how and here's the other thing and this is the big one because you humongous audience the biggest thing that I've seen dividends from have the conversation with the person that's holding you back the reason most people who are listening right now are not doing that thing is they're worried about the opinion of somebody usually their mother usually their father and the reality is is that your spouse may be the person holding you back and you have to have that conversation cut them off we have to get to a place where you're doing you because the number one thing that scares the out of me is regret and you're

103:24going to sit there at 72 and you're going to say I wish I wish I wish and whether that's money or spend more time with your family there's a million ways to do this not everybody wants to buy the Jets not everybody wants to smoke weed on the beach in Bahamas like everybody's got a different thing figure out what your thing is and stop making excuses who the president is your mom did this like like I missed it I had that idea for Uber then why didn't you do it dick that's what I think Joe better words have never been spoken Gary you're a bad thank you sir pleasure meeting you so glad you did thisk good night everybody we'll be back tomorrow episode 911 with Alex Jones that's right you heard it and Eddie Bravo holla