Trailer: What is Acquired?

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In-depth read · Key ideas, reasoning, and examples, organized by topic.
§01What the trailer promises
Acquired introduces itself in this 152-second trailer as a show about "great companies and the stories and playbooks behind them", hosted by Ben Gilbert and David Rosenthal. The framing is deliberately narrow: rather than covering an industry or the news cycle, each month the two hosts pick one company and spend that month establishing what made it work where others failed.
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